Your restaurant might be great, but greatness can only get you so far. It keeps your customers coming back for more, but it doesn’t let new customers discover what you have to offer. So, it goes without saying that you should also allot some energy and resources in creating a marketing plan. You might ask, how to make a restaurant marketing plan?

Difficult it is to start a business; marketing is no joke either. You are not strolling in the park, but rather, you are riding a unicycle with a lot of people passing here and there. It is risky and uncertain, but with some practice and the right strategies, you will get through with it.  

One of the things that will make it easier is knowing what it takes to make the plan. Don’t just come up with your plan out of the blue. Instead, prepare the right resources, details, and knowledge, follow the right steps, so that you are not just creating a plan, you are molding an effective one.

So, if you want to make the best plan for your restaurant, follow these easy steps.

Understanding and Strengthening Your Brand is the First Step to Make A Restaurant Marketing Plan

You can’t perform an effective marketing strategy if you are not completely sure with what you are marketing in the first place. So, the first step is always understanding your brand, knowing the strengths, weaknesses, and highlights.

Once you have gotten a strong grasp of the strong and weak suits of your brand, the next step is strengthening what can be strengthened. Always improve on what you can. It doesn’t mean that it is already great, you should stop there. If you have the means to improve, put in the extra effort to do so.

Most businesses fail because they settle with marketing that is all about broadcasting the presence of their restaurant when they could have marketed an image. If you feature what makes you stand out and what you are all about, it is more likely to resonate than just telling someone that you have a restaurant.

Who are you more likely going to be attracted to? The person who tells you that he owns a restaurant by the street or the one that mentions about Mediterranean cuisine unlike any other in the city?

It’s a no brainer. You need to speak volumes in your marketing campaigns. And the only way to do that is when you have something to talk about. If you don’t have brand identity and don’t strive to make one, you are just like any other restaurant that is bound to get boring and eventually disappear.

Distinguish Your Target Audience to Make An Effective Restaurant Marketing Plan

Everybody eats food, no doubt about that, but not everybody will eat your food. No matter how great it may be, there is always a market for what you offer and that doesn’t include everybody.

When not everybody has the intention to eat in your restaurant, there is no sense in marketing towards the general public. Instead, you should only concentrate on your target audience to increase penetration and influence.

If you are running a fine dining restaurant, you have no business marketing it like a fast-food restaurant; appealing to people who are always on the go and looking for convenience. Conversely, if you are a fast-food restaurant, don’t talk about comfort and luxurious dining.

This goes without saying that when you know your target audience, it narrows down what you can and cannot do in your marketing strategies. With lesser choices to choose from, it is easier to make your pick, plus it increases the chances of audience penetration and influence.

Customer Checklist Guide

Having troubles how to identify your audience? Here is a series of questions that will help you land on an answer.

• What is the most probable method of communication that they will choose? Social media or review sites? (Helps identify marketing mediums and customer age bracket)
• What are the reasons when they dine in a restaurant? (Leisure and relaxation or to simply eat food?)
• Do they prefer dine in or take out?
• Events that are going to turn you into a venue (Dates, birthdays, and parties)
• Do they have a strong desire to partake in discounts or use coupons?

Analyze the Bigger Picture For Your Restaurant Marketing Plan

Marketing is completely strategic. Creating your own strategy means analyzing every detail that there is to craft your own approach.

The question is, how can you effectively analyze your situation? Most people don’t know where to begin their analysis, ultimately leading them to make a wrong one. To make it easier, simply follow the proven SWOT analysis approach.

·         Strengths

Understand what makes your restaurant great. What are you doing right in terms of your business procedures? Is your uniqueness noteworthy? And everything else. Strength is one thing to capitalize in marketing strategies.

·         Weaknesses

You are not perfect, you are going to have shortcomings and to address that always begins with identifying it. You either improve on what can be done or you turn a weakness into a strength.

·         Opportunities

What do you see in your market, audience, and situation that you can use? Every situation is an opportunity if you look at it the right way. The right opportunities can either make or break your marketing.

·         Threats

Not seeing anything wrong in your restaurant doesn’t guarantee success. You also need to have an eye on your competition and everything else that can be a threat to your restaurant. That includes new competitors, situational factors that can be detrimental to your side, and so much more. With the right threats, it can easily topple everything down you have worked hard for.

Crafting Your Elevator Pitch

An elevator pitch, as what it is commonly called, is how you would describe your restaurant in 60 seconds or less. It is important to have this as it simplifies everything your brand stands for. When you have a much more defined and comprehensive grasp of that, how you deliver your marketing materials easily follows.

It’s like the theme of your restaurant marketing plan. So, it keeps you in line of what you want to achieve and keeps everything cohesive. Something that is quite important if you want your marketing to stand out.

Things to Remember

It is one thing to decide to make an elevator pitch, and another to actually make one. The responsibility is in your hands and it’s not going to be an easy one. You are going to need some creativity along with trial and error to find the best one that represents your restaurant.

Here are some things to remember to make everything a little easier.

• Remember your restaurant’s name and concept.
• Keep in mind the cuisine you offer.
• Understand what you do for your target audience.
• Emphasize one the things that you do uniquely.

If you have to pack everything in 60 seconds or less, you should be concentrating on the details that cannot be found anywhere else. Don’t take time to explain something that is commonly expected from a restaurant. Why would somebody care if your restaurant has well-trained staff? That’s something to be expected.

Define The Objectives of Your Restaurant Marketing Plan

Remember that marketing is goal-oriented. You don’t do it just for the sake of it, but instead, you have goals in mind that you intend to achieve. Without those goals, it can be fairly easy to get lost why you are doing what you are doing and lose track of what you should do next.

So, one of the things to keep in mind to make the perfect restaurant marketing plan is to establish your goals. Once you know what you want to achieve, it is fairly easy to identify the steps that you want to undertake.

Here are some objectives to give you an idea on what you can work with.

·         Reputation

One of the reasons you would want to market is to improve your reputation; how your restaurant stands out in the crowd.

The better the reputation, the more relevant you get. This makes your restaurant more sought out and easily expandable.

·         Customer Acquisition

Why you do marketing is mainly about customer acquisition, or in simple terms, getting customers. You want to put your name out there because the wider your reach, the more people that will discover your restaurant and ultimately turn into a customer.

·         Customer Retention

While it is important to acquire customers, it is also as important to retain them. Repeat customers can be your biggest market as they already know what they want and have a higher potential to make a purchase.

Retention can be mainly attributed on the quality of your service, but marketing also plays a role in it. This includes being able to promote the right things that will have prior customers coming back to try out what they have missed.

Remember, if a customer tries the same thing over and over again, it gets boring. That’s why your marketing is all about making them try new things and make them feel that there is something more.

Track and Analyze Results to Improve Your Restaurant Marketing Plan

The disappointing thing about marketing is that it is not an accurate science. You can do your best to anticipate the market and target your audience, but at the end of the day, it is all up to your market how they will respond to it all.

What this means is that you should never expect for everything to go perfectly. Instead, find ways that will allow you to know when something is wrong as early as possible. This goes without saying that having the right tracking and analyzing measures is necessary.

If you choose Facebook as one of your marketing mediums, it has a built-in data tracker for your ad campaigns. The same goes for Google and other social media marketing for restaurants, not to mention you can also use third-party software to do the tracking.

When something is not performing as expected, it is immediately back to the drawing board and make the necessary changes. If you don’t, then there is no way for you to make the best restaurant marketing plan.

Creating A Marketing Plan is No Joke

At this point, you realize how long the steps are in creating the right marketing plan. And that is still in making one, you still have to implement it. So, without a doubt, it takes a lot of hard work and effort.

With so much investment needed, it would be a waste for it to be a failure or ineffective. So, it is important to always stay true to the best practices and right steps. In the end, it will all be worth it. Every penny and second that you have allotted to the cause is going to reap results.

Unfortunately, if you are someone with no marketing experience, this can all be too much to comprehend. And it should. Marketing is a technical skill, not just something you can pick up in one go. But that doesn’t mean that it is over for you and your restaurant. Instead, what you need is a little help from the best digital marketing agency. Contact us today to get a free strategy consultation right for your needs.

Lead generation is not easy, especially when you are in the mortgage industry. You are going to have to grind, and really hard. So, sometimes, it is inevitable to need a little bit of help. Fortunately, you can always buy them, but the question now is, where to buy mortgage leads?

Why Buy Mortgage Leads?

Don’t jump ship just yet. Before you get too excited about buying mortgage leads, you need to understand what it means. Because at the end of the day, while it may sound beneficial, it’s still a matter of whether or not it is the right one for you.

As the name suggests, buying mortgage leads is the concept of purchasing them instead of manually earning them. You no longer have to go through the tedious task of marketing to know the people who have a high chance of becoming leads, because an agency does it for you. The only thing left for you to do is to buy that information from them.

The Pros of Buying

With that said, buying can be beneficial in various aspects.

1.       Saves You Time

Nobody said earning mortgage leads is easy. If anything, it can be one of the hardest challenges you have to go through. The market is quite niche and you need to have the right marketing strategies to attract the right people.

When you buy, you save yourself from all the planning, budgeting, and waiting of earning. With so much tasks taken off your back, it doesn’t have to be said that you free up quite a huge chunk of your schedule with buying. As a result, you now have more time to concentrate on the more important things of your business.

2.       Immediate Results

Earning your leads is going to demand time, and a lot of it. It’s not a one-day task, but rather a dedication that could take you months or even years to see your first results.

When you are a small business and marketing budget isn’t all that much, having a strategy that can get you immediate results is hard to resist. And that is what buying provides. No more waiting to have your first batch of mortgage leads. As soon as you buy them, you already have a set of people who only needs persuading to choose you as their mortgage lender.

3.       Cheaper

Buying mortgage leads can be the more economical choice. The purpose of selling mortgage leads is to provide an alternative choice to businesses, so you are bound to find a service that is right for your needs.

Not only that, because these are companies that are dedicated to earning leads over anything else, their operations are much more efficient. This allows them to acquire leads at a much cheaper per lead cost instead having to do it by yourself.

4.       Effective

Let’s say you do earn your leads. The next challenge would be learning whether or not they are real leads. It’s one thing to assume that they intend to seek out a mortgage loan based on their interaction towards you, but it’s another to confirm that.

Even if a person has constantly approached your website and business, there is still the chance that they aren’t really a lead. But rather, somebody who is just interested in learning about mortgages. While any person who is showing engagement isn’t bad, it just means that you still have to narrow down your potential leads.

Compare this to buying wherein when you get leads, most of them are guaranteed leads. Just remember to get an agency that has strict and rigorous criteria in getting their leads.

The Cons of Buying

As mentioned earlier, buying leads depends on your needs. So, it is not all good. It can have its fair share of cons if it is not the right one for you.

1.       Can Easily Get Expensive

If you depend entirely on buying mortgage leads, your expenses can easily mound up. While buying can provide immediate relief and results, marketing strategies can be the more economical choice in lead generation long-term.

2.       Needs Research Too

It’s not all sunshine and rainbows when it comes to buying. Not all agencies are the same and there is no universal rule to the criteria they undertake. With that said, they can generate leads that are not as effective as you would expect. This goes to say that whenever you buy, search for agencies that have a proven track record.

3.       Consider ROI

Leads are what converts to customers which are the people that bring in the revenue for your business. When buying leads, you need to make sure that your investment is less than the cost of buying. If you are not too careful, you might be spending more than you can make.

Always consider how much you are going to make with every sale. Understand the cost of your services, the revenue you are going to make with each, and how much a potential client is bound to spend. If it comes less than the cost of buying, it defeats the entire purpose of it.

Return of investment needs to be in the picture if you want to make buying leads an economical choice. If you do not consider this, it is easy to be losing money than making any.

Where to Buy Mortgage Leads?

Buying leads? No problem, you can find them in almost every corner of the internet. Buying mortgage leads? That’s where it gets a little trickier.

Since how to get mortgage leads is no walk in the park for you, the same hurdle is the same for agencies, even if they specialize with it. So, it can be challenging to find lead companies that provide mortgage leads.

Fortunately, you need not look far and scour the internet day and night, because here is a list where you can buy.

1.      Experian

If you are looking for specific and targeted mortgage leads, Experian is the right one for the job. They provide a wide array of mortgage lead choices. You can even make requests on the mortgage loan types a lead is looking for, candidates for reverse mortgage, and many more.

What to Like

• You can request for specific mortgage leads that are best for your needs.
• Cost effective, providing a wide array of pricing.
• Strong consumer support. Get complete and comprehensive answers to questions and inquiries anytime you need.

2.      RGRMarketing

If there is an agency that does lead mortgage best, that would be one that concentrates on doing only that. Since this one does just that, you are guaranteed that all their effort revolves on bringing you real mortgage leads.

What to Like

• High quality customer service that guides you through ever step of the process.
• Feature-packed, such as seamless integration with lead management systems and built-in market reach via Google, Yahoo, and their email partners.
• 20 years of experience for guaranteed quality services.
• The website has a comprehensive lead form for the type of lead you are looking for.

3.      Lending Tree

Years of experience has made Lending Tree one of the best mortgage lead generation agencies. If you need to buy quality mortgage leads, this is one of the best go-to. Not only are you guaranteed with your purchase, but you are also provided with a wide array of pricing options. So, regardless if you are small or big business, there is always something for you.

What to Like

• Modern and aesthetic website makes it easy to navigate and get answers to all your questions.
• Implements extensive filters, making sure that your leads are guaranteed to be of quality.
• Provides various other services, so you can get everything in one website.

4.      Lead Planet

From the name itself, you are sure that you are buying yourself some great leads. Don’t let their retro-designed website fool you. They have a lot of options to choose from, allowing you to get the leads that are fit for your needs and for the pricing options that are suitable for your budget.

What to Like

• Extensive lead type choices to choose from including refinance, loan modification, and foreclosure, among many others.
• Website is a content haven. So, if you have questions, you are bound to get the answers from the website itself.
• Years of experience makes sure that you are getting quality leads, putting every penny of your investment into great use.

5.      Leads Bridge

Sometimes, you don’t want to commit just yet. Instead, you want to have a trial to test out the waters and know whether or not buying mortgage leads is right for you. If that is the case, Leads Bridge allows you to have a demo. So that you can make an informed decision without any regrets. Though, that is not the only thing to look forward with the company.

What to Like

• You are greeted with a refined website that is easy to navigate and get answers to.
• Have access to fast and convenient integration with a variety of lead management software.
• Connectivity and synchronization to over 370 tools.
• Flexible pricing that will suit your needs regardless of what spectrum your budget is in.

Should You Buy Mortgage Leads?

A common question that lingers around the mind of business owners is, should they buy mortgage leads?

With the good and bad highlighted in this article, the answer is simple. If it is right for you, then why not. Otherwise, you are better off putting your money elsewhere.

There is a reason why mortgage lead selling is a striving business. There is also a reason why it is not all the talk of the town and hasn’t completely substituted natural forms of lead generation. It is not perfect, but use it alongside with the right strategies, and you are going to see the best results.

As long as this article is, it can be overwhelming to understand and internalize every point mentioned. However, you don’t have to go through everything all by yourself. Instead, you can seek the help of the best digital marketing agency in making the right decisions every step of the way in your business. Contact us today for a free strategy consultation fit for your needs.

Facebook is more than just a social media platform. With its massive number of users, it is a great place to do your marketing. To put things into perspective, you are looking at more than 2 billion active monthly users. So, the potential is huge, it is just a matter of knowing how to get mortgage leads from Facebook.

Take Advantage of Ads

The easiest way to market in Facebook is no other than with the use of their ads. While it may cost some investment, it can guarantee the highest returns.

What makes Facebook ads great and why it stands out from what others are offering is that you can target them. You can set your ads to only appear to people who are likely going to be mortgage clients.

This is possible through Facebook’s collection of user data. So, you are looking at high accuracy when targeting your ads.

Another thing to take note is that Facebook has flexible payment options. You can choose between pay-per-click, you get charged for every person that clicks your ad, or cost per mille, which is paying based on the number of impressions your ad gets.

When talking about mortgage, you have a niche market. Being able to target your ads ensures that you are putting all your effort on people that have the potential to become leads. Therefore, saving you both time and money, along with guarantying results.

Keep Your Audience Engaged to Attract Mortgage Leads in Facebook

Marketing in Facebook is not too far off from marketing in other platforms. That includes capitalizing on engagement.

Going back to the basics, the more you keep your market engaged, the more they keep coming back. Little by little, you are creating loyalty. In the end, either they start to need a mortgage and you are the one who has always been there or you are the one who has persuaded them that they need a mortgage.

Either way, they are not going to look far and choose your services over everything else. And that’s all because you kept them engaged.

Engagement comes in different forms. It can be,

• Surveys and polls on your page
• Articles, videos, and other forms of informative content
• Posts that start a conversation
• Replying to comments and messages

As you can see, unlike other platforms, Facebook is great for engagement. It has a lot of features which makes sure that from the smallest to the biggest type of engagement, you are able to deliver something to your audience.

When there is always something for someone, you make sure to appeal to their taste. And it only takes one right approach to get a person on board and easily convert them into a lead.

Retarget Your Facebook Ads to Hook in Mortgage Leads

They say that the first time isn’t always going to be the best. And that serves true with your Facebook ads. Don’t expect at first glance, every person is going to click it. No matter how much they are into mortgage or how appealing your ad is, there is always the chance of them scrolling away from it.

Don’t take it personally, there are a lot of reasons for it. Your ad might have caught them on a wrong time, they are busy, not using their own computer, not connected to a stable internet, and so on.

So, retargeting your Facebook ads should always be on the table. This means that you shouldn’t make them a one-time exclusive offer. Instead, you keep on showing them to the people who already had scrolled past them.

Remember, every time they see your ad, the more curious they get. It is only a matter of time before they will put in the effort to click on your ad and get to know what it is all about. As they say, in marketing, persistence is key. That’s how to get mortgage leads!

Use Facebook Lookalike to Effectively Widen Your Market

The wider your market, the more likely you are going to find leads. However, you don’t want to spend too much resources on people who have no potential of becoming leads. You need to find a sweet spot and Facebook provides that option.

With the help of Facebook Lookalike audiences, you are able to widen your marketing crowd. What it does is use characteristics of current clients to search for new potential ones. So, while your market does increase, you still have that strong guarantee for them to turn out as leads.

Nurture Your Facebook Leads

It needs to be said, mortgage lead hunting in Facebook is not a straightforward process. You don’t get them right there and then with the use of a single ad. Remember that people go to social media as a recreational outlet first, before anything else.

What does this mean? It means that nobody went there with the strong desire to request a mortgage ad. Especially since that platform wasn’t specifically meant for that.

Instead, they will see your ad and click on it. Comeback to it on a different occasion. Contemplate on the choices at hand and then eventually request a mortgage quote. All of that happens in a span of days, that is considering that they don’t stray away.

Accept the fact that everything doesn’t happen in the blink of ana eye. The sooner you realize that, the easier to prepare your patience and undertake all that is needed in nurturing your potential leads.

Throughout their journey, be always there for them. Because in between those days while they decide, there is always the potential for them to stray away. Either they found a different option or, they ultimately decided to forget about getting a mortgage.

That’s why Facebook should serve as a component of a bigger picture. It should go along with other strategies such as lead magnets and automated emails in order to effectively nurture your leads.

Use Facebook’s Multiple Communication Channels to Get Mortgage Leads

Always consider the bigger picture. While there may be people who will prefer filling out inquiry forms, some feel more secured when everything is addressed through a call.

Not everybody is the same. If you want to invite in more leads, you will want to appeal to the taste of every person. When you are in Facebook, you can do all of that in one place.

There is something for people who want to chat. You also have voice call or video call, along with comments, polls, and forms. Make sure to take advantage of all the communication channels available in the platform. Because the wider the options of reaching out to you, the more likely somebody will.

Is Facebook Mortgage Lead Hunting What You Need?

There are a lot of mediums to look for mortgage leads and Facebook is one of them. With its massive number of users and with all that you can do on the platform, it creates a recipe for the most ideal place to hunt for leads.

So, it is no longer a question of whether or not it is what you need, but rather, how can you implement it? Because no matter how great and wide the opportunities are, it all boils down to effective strategies to make the most out of it.

If you don’t know where to start or what it takes, what you need is the help of the best digital marketing agency. Contact us today for a free strategy consultation that will fit your needs.

You did your best to earn mortgage leads, but here comes loan officers who bought theirs. The question is, which of you has it better? Is going through extensive marketing strategies to earn them better than buying? Why pay for mortgage leads and does it really make sense to make that kind of investment?

The Benefits of Buying Mortgage Leads

Is it right to spend on leads when their purpose is to bring in revenue? While it may seem counter-productive, it does bring a lot to the table. Take a look at all these benefits.

1.      Paying for Mortgage Leads Guarantees High Quality Leads

Generating leads takes a lot of time and steps. You need to spread the name of your business and then funnel your audience down to filter out the people who are most likely in need of your service. By then, there is no guarantee that you have yourself a lead that will eventually make a transaction.

The reason why there is so much uncertainty is because this is only a part of your job and not really your specialization. It goes along with all your business tasks, preventing you from concentrating on how to get mortgage leads alone.

Compare this to lead generating agencies that sell you your leads. They have all the knowhows to acquire the right leads, plus they have all the time and resources to implement their extensive funneling process because it is all that they do.

Long story short, an agency that puts all their effort in generating leads are going to generate the most high-quality ones. And as a business, that is all you want.

2.      Higher Potential for Conversion

Not too far off from the previous point, buying leads guarantees that they are high quality ones. What this means is that they have a strong affinity to make a purchase.

Remember, not all leads are the same. While all of them have the potential to seek your service, there are ones who are already ready to make a purchase and ones that are still undecided.

Buying guarantees that you receive the former even more than the latter. As a result, you don’t just get a lot of leads, but have a higher chance of making those leads into actual paying customers without too much effort.

3.      Why Pay for Mortgage Leads? Cheaper

When you generate leads on your own, you have to start from the very beginning. You have to come up with effective marketing strategies and invest on the necessary resources. In the end, it is going to cost you.

The worse part is that not all your marketing campaigns are going to be effective. You need to factor in failed attempts, tracking data to know what to change in future implementations, and so on. To say the least, a portion of your budget is going to be spent on the “learning phase” instead of actually earning leads.

When you put all that money into buying leads, every single penny is converted to leads. As a result, buying ends up becoming much cheaper than earning them on your own.

4.      Paying for Mortgage Leads Result in Faster Return on Investment

Does it need to be said? You no longer have to wait for your marketing strategies to take effect. Buying leads means you immediately get them as soon as you put in your investment.

What happens is that you are now able to jump into the next step which is converting those leads into actual customers. So, you get to see the returns of your investment much sooner than you normally would.

5.      Have More Time on Your Hands

Among all the benefits of buying mortgage leads, the one that stands out is having more free time. Because when you buy leads, you delegate a huge number of tasks on the agency.

What once required hours, days, and weeks to finish has now been taken off your workload. With lesser things to do, you have more time to spend on your business itself, allowing you to concentrate your attention on business decisions that matter the most.

So, you get to put more effort on the growth of your business, instead of just keeping it up and running.

Things to Consider Before Paying for Mortgage Leads

You have seen all the good things buying mortgage leads bring, but before you get on it and make your first investment, consider a few things. Because while it may all be good, investing on the wrong agency can put all your money to waste.

Pricing

Spending more than you can make defeats the purpose of having a business in the first place. So, when you choose where you buy your leads, always consider the price.

If they are charging too much, beyond how much you expect to make out of each lead, then you can end up losing revenue instead of making any.

Question Where They Get Their Leads

Don’t just immediately assume that all leads are great leads, because there can be awful ones. Always ask and understand how they get the leads they are putting up for sale.

Stay away from companies that recycle leads. These have been resold many times over, which means that a lot of you mortgage lenders are already competing for their attention. Decreasing the chances of making a sale.

The reason why you pay for mortgage leads is to make it easier to find people to convert to customers. If that is not the case, then it completely defeats the purpose why you are buying in the first place.

Return Policy

No matter how extensive the filtering process can be, companies can still end up selling the wrong kind of leads. For example, a lead can give fake contact information and the company doesn’t spot it.

So, you shouldn’t expect for all your leads to be completely perfect. Instead, in the event that there are bad apples, what is the policy of the company?

Make sure they accept either a return or a refund. Don’t put your investment into waste by being forced to stick to a lead that has no potential of being converted into a paying customer.

One way to know if a company allows for returns is to check lead review websites. One way or the other, you can get an image of their policies from the feedback of their prior customers. Angry and disappointed ones usually make it imperative to put their experience out there, so you are bound to know whether or not a company is going to be the best choice.

Exclusive vs Nonexclusive

In the world of mortgage leads, there are two kinds that are being sold. Exclusive is when a lead is sold only to you and nobody else. On the other hand, nonexclusive means that it is sold to other buyers as well. On average, the reselling happens around 3 to 5 times, causing you to have a lot of competition on your leads.

Exclusive leads are going to cost a lot more. In most cases, twice as much as nonexclusive leads.

When choosing between the two, always factor in what you have to offer. No one is better than the other.

If you are sure that you are providing specific services and can standout from the competition, nonexclusive leads are not going to be a problem. But if you need to guarantee your sale, exclusive should be the go-to choice.

 

With all that has been said, paying for mortgage leads is actually great. It opens a lot of opportunities and benefits that can be hard to resist. If anything, it can exponentially propel your mortgage business forward unlike any other strategies.

Just make sure to keep in mind that nothing is perfect. No matter how great paying for them may sound, it is still a strategic approach and must be done with caution. Choose the right company and ensure that you are getting the right and best kind of leads.

If you think that this is not something you can do alone, you can always seek the help of the best marketing agency that will guide you from start to finish. Contact us today for a free strategy consultation.

There are two types of mortgages. The first is for residential properties and the other is called commercial mortgage which is used for commercial properties. While they may sound similar, they are quite different and that includes how to market them. If you know how to generate mortgage leads, that doesn’t necessarily mean you know how to generate commercial mortgage leads.

Mortgage vs Commercial Mortgage

With only one word differentiating the two, how come they can be so different? The answer is simple: customer purpose.

Residential mortgages are more sought out because everybody needs a home. Therefore, there is a much bigger market as opposed to commercial mortgages that are more of a niche service.

While residential mortgages are a need, commercial mortgages are not the same. Anybody can live a life without pulling out the latter, but not having the first can mean living on the streets.

Long story short, anybody is a potential residential mortgage lead, but there are a lot less that can fall within the category of commercial mortgage lead. So, generating the latter requires more effort and more targeted marketing strategies.

So, here are what you are going to want to do to effectively generate commercial mortgage leads:

1.Segment Your Audience

Since a commercial mortgage is a specific service, you don’t want to market to your entire audience. You might end up spending a lot when only a small portion can really count as potential clients. What you want is to make sure to effectively funnel down actual commercial mortgage leads from the rest.

The sooner you are able to segregate your audience, the more you are going to create and target the right type of marketing strategies. You can allot more effort on those who have the capacity to be leads while settling for the bare minimum on the rest of your audience.

Segmenting can come in different forms. However, the core concept is, you differentiate your audience that have showed more interest and engagement from the rest. If they have done at least one of the following, put them in your priority list because they are the most likely to become leads.

• Signs up their email for content offers and the likes.
• Sends messages and inquiries on your social media pages, email, or website.
• Regularly visits your pages over a period of time.
• Consistently engages with your content, either in the form of a comment, like, or share.

2.Target Your Marketing Materials to Generate Mortgage Leads

If you want to generate commercial mortgage leads, you need to have marketing materials that fishes them out from your audience. Therefore, create content marketing that are going to be hard to resist for them.

It may sound obvious, but in most cases, mortgage lenders have general marketing materials. They talk about mortgage in a general aspect as opposed to concentrating more on commercial mortgages.

What can you do to make your materials commercial mortgage-centric?

• Specifically mention that you are marketing commercial mortgages. Be straight to the point and doing this doesn’t get any straighter.
• Mention your commercial mortgage rates. It’s enticing for a lead to see how much cheaper or better your offers are.
• Use business or commercial-centric graphics. Your images matter because it makes your entire marketing materials intuitive. If a business man is in front of your image, it quickly gives the impression on what kind of mortgage you are selling, even if your audience hasn’t even read a single word.

3.Choosing the Right Platforms Makes All the Difference in Generating Commercial Mortgage Leads

Not all platforms will contain commercial mortgage leads. It doesn’t mean that there’s a lot of engagement in social media, you are bound to find a potential lead there.

While there is nothing wrong with expanding your online presence because you never know who you might reach, it is better to know where the most leads are to concentrate your attention and resources on them.

• Social media. Certain social media platforms are going to be more enticing for commercial mortgage leads. People who are on Twitter and Instagram are not likely on the platform to look for commercial mortgages.
• Google Ads. About 80% of the population consult search engines when they make a decision. So, Google is one place that people are going to be going to when looking for commercial mortgages. Make the most out of the platform by investing on ads that will put your website on the first page of the results when people are looking for your service.
• Create A Website. If somebody is made aware of your service, the first thing they would do is go to your website. The goal is to know more, which makes the platform one of the most crucial aspects in gaining and hooking in a commercial mortgage lead.

4.Market Your Specialties

To the eyes of a potential lead, all mortgage services are the same. You can’t blame them. For all they know, each of you have your little quirks, but are all generally the same. As a result, the decision for them on which to prefer is not all that difficult. They just pick the one that reaches out first.

In order to break this unfair cycle, you want to stand out from the crowd. So, don’t settle with marketing your commercial mortgage, but what you specialize in as well. The smallest details, as long as it can assure a lead that they are getting more, can turn you the number one choice over everything else.

Take note of these marketing strategies to give you an idea on what you can do.

• Do you have connections? Or do you know a loophole in processing papers? If you do, point out on your marketing materials how fast you can get your clients approved and given the mortgage they need.
• Expect the possibility that your client doesn’t know how much money they need. So, offer consultations on how much and how should their mortgage be.
• Is there something that you are more experienced at? For example, what kind of commercial mortgages do you usually engage in? Is it for recreational spaces, business structures, or refinancing? Point out what you do best to provide a sense of relief to potential leads.

5.Buy Commercial Mortgage Leads

While it is great to earn everything, getting some help can make things move faster. That’s why buying mortgage leads is always a choice present on the table.

Buying leads means seeking the services of agencies who have done the searching for potential leads and narrowing them down to your needs. They use complex processes to gather data and to know that the people in question are actual commercial mortgage leads.

The tricky part is searching for the right agency, because not are all the same. As mentioned, each have their own unique way of identifying and narrowing down leads. Therefore, one can be more accurate than the other.

In Conclusion

The road to generating commercial mortgage leads is not an easy task. By this point, you have realized how many steps and key elements to keep in mind.

However, it is all about staying true to the process. The more you practice and implement everything, the easier it gets and becomes part of a routine. Eventually, it will naturally come to you.

In the event that you don’t have the luxury to work on everything on your own, you can always get some help. What you need is the assistance of the best digital marketing agency. Contact us today to get a free strategy consultation that will help you propel your mortgage services forward.

Reality check, leads are everything. They are what converts to clients. So, it’s a no brainer what having none means, which emphasizes the need to learn how to get mortgage leads.

In essence, you should be concentrating your effort in generating leads. Once you have them, it is a matter of funneling them down and converting them to clients.

It is a two-step process and sounds easy, but the devil is in the detail. Creating leads is not as simple as two words. Rather, it is a complex process which is an aggregate of one key element after another.

What Are Mortgage Leads?

To understand how to generate leads, it is important to completely understand what mortgage leads are in the first place.

Generally, you are looking at any person who has a strong interest in taking out a mortgage. These are people who are in the market for the service, it is only a matter of finding the right lender or officer.

With that said, you are not trying to convince somebody that they need to take out a mortgage. Instead, you are trying to convince people that you are the right mortgage lender for them.

So, what you should be doing is getting your name out and informing an audience. Concentrate on your service as a mortgage lender instead of highlighting the importance and necessity of a mortgage.

The sooner you understand what leads are all about, the easier it is to target your marketing campaigns and make leads more susceptible to you and you alone.

How to Start Making Mortgage Leads

You now know that leads are already in the market for a mortgage loan, but how do you make yourself standout as a mortgage lender?

As early as now, let it be known that it is not just a single step. There are a lot of key elements to consider as well as smaller aspects that will all play a role in making you more visible.

1.      Content, Content, Content

Content marketing is all the fuss with the dawn of the internet. You would wonder why, but it really isn’t that unusual. Creating quality content, in any form such as:

• Articles
• Blogs
• Videos
• Images
• Infographics

Results on a lot of things, like:

• Establishes your authority in the mortgage industry. The more you talk about what you know, the more trustworthy you become.
• Generates traffic to your website and pages. Because people are always looking for answers and your content can be the one that pops up in search engines that can give a person the advice they need. As a result, your service gets discovered and is going to be the primary choice.
• Creates client loyalty. When a client feels that they have been helped extensively throughout their journey with your content, they feel the need to give back and that means sticking to your service through and through.

What Content to Create for Mortgage Leads?

So, you know that content matters, but what kind of content?

It is one thing to say that content is helpful, and another to actually come up with something that will be sought out. So, here are some of the things you would want to venture into.

1. Answers to commonly asked questions

As someone who is in the mortgage industry, you know the common prevailing questions. No matter how big or small, provide answers to these inquiries.

No question is insignificant. As a matter of fact, target more obvious ones because these are the questions that are searched for on the internet instead of being actually asked on a mortgage lender.

2. Mortgage Guides

There are people who don’t ask a single question, but an entire process. For example,

• What is the process of taking out a mortgage?
• What are the requirements when taking out a mortgage?
• When I get denied, what steps can I take?

You can provide a step-by-step guide to these inquiries. Remember that people who are new to this are going to have similar questions. Questions that can’t be answered with a single line, but an entire guide.

3. Correcting Mortgage Misconceptions

There are people who don’t know anything, then there are ones who have some knowledge. You are looking at ones who have made their research and consultation, but are confused with the contradictory statements they have heard and read.

4. Content that Highlights Mortgages

Never forget about people who are deciding whether or not a mortgage is right for them. For every person contemplating their first property, it is always a tug-of-war between saving up or loaning from a friend, or taking out a mortgage. These people will be searching for answers on what makes mortgages the more preferred choice.

2.      Specialties Will Get You Far

Go search for mortgage lenders and out comes a bunch of results. Point is, you are not the only one and you are nothing unique from the rest of the crowd.

While being an average mortgage lender isn’t necessarily bad, having specialties that separates you from the bunch will bring you a long way.

Imagine a person wanting service A. If you can guarantee that you are an expert on that, that client will prefer you over the competition.

It is simple logic, if someone does something better, why opt for the average mortgage lender?

Long story short, try to find your specialty or what service or skill you do best. If you don’t have any, put in the time and effort in developing one. While it may take some time, it is an investment in the future that can make all the difference.

What Counts as Specialties?

You might be wondering what counts as a specialty that you can leverage your reputation on. Here are some to give you an idea.

1. Are you an expert on a specific loan program? Do you know the ins and outs? If you are capable of answering every question a client can throw or you have extensive experience with it, that is a specialty.
2. You are well-versed on a specific type of property. If people are looking for residential homes, you are the go-to person. If they are in the market for mansions or for commercial use, you have a wide array of great choices for them.
3. You can get things done. Having the right acquaintances and connections that can make the entire mortgage process easier for clients also counts as a specialty.

How to Market Your Specialties to Create Mortgage Leads

You have your skills and specialties, so what now? Having them is just the first part of generating leads, the most important aspect is knowing how to market them.

Indeed, you know your properties, but how would your clients know that? What do you put on your marketing materials to convince them that you are the lender for the job?

1. Leverage on stories.

This is no different from story-telling. It’s like narrating a situation that has a dilemma and what you would do as a lender to solve that theoretical situation. Just make sure that the scenario is as realistic as it can get.

If you can tap into a scenario that a lot of people can relate to, it sends one message: you know your stuff.

• Testimonials and Feedbacks

You can talk all you want, but people are more likely to believe what others have to say. So, client feedback and testimonials will give you the instant and reliable reputation you need.

• Show Proof

If your specialty revolves around a certified skill, show your proof. What better way to make your clients trust you than to guarantee them that your specialty is formally recognized.

3.      Social Media Drives Conversations

In the United States, 80% of the population use social media. That statistic serves true in other nations as well.

Apparently, social media has become a huge part in every person’s life. Whether it is a life update or knowing about the news, social media has become the go-to platform.

For a mortgage lender, that tells you one thing, marketing in the platform is a huge opportunity that can bring you far in generating mortgage leads.

Other than the huge audience in different platforms, what makes social media great?

1. Self-driving conversations

You don’t necessarily have to keep a conversation going, your audience can do that for you. Provided that you have enough people engaging in it.

The reason why conversations are so easy to fuel in social media is because of how it is designed. Once you get something started and it catches on, it results in a series of domino effects due to one simple button, the share button.

2. Everything points back to you

No matter how far your post has reached. Every reader and viewer will always be pointed back to your page and account. This is what makes your entire business easily visible to a wide array of audience. So, the essence of getting your service seen is not lost, but further emphasized.

3. Get creative without limitations

Social media is centered on creating content without limits. As a result, you are able to deliver your message clearly to your audience. You leave no ambiguity which leaves no room for misinterpretation which bids well for someone who is looking to acquire leads.

4.      Reviews Propel You Forward

It is common for people to underappreciate reviews, but they actually deserve a lot more credit. Remember the last time you made a purchase, you felt more secure when you read a positive feedback.

That is no different with mortgage leads. With every positive review, you bring potential leads closer to you until they turn you as their most trustworthy and number one choice.

Here are other ways that reviews and feedback influence your audience:

1. Consistent specific feedback gives your leads something to look forward. For example, if polite is a common word that comes up in your reviews, your leads are going to choose you because there is the guarantee of a characteristic they desire.
2. Provides assurance for a positive experience. People want to be happy with the time and money they spend. Reviews give them that assurance that nothing will be put to waste.
3. Gets you seen in search engine. By making good use of review websites like Yelp, a bunch of positive reviews will make you a prime result during searches.

Turn A Negative Review into An Opportunity

Like it or not, no matter how great of a service you deliver, you are going to receive a negative review.

It can be that a client deemed you insensitive or unresponsive. It is bound to happen, because just like anything else, you are not always going to be at the top of your game 24/7 and then there are people who are going to misinterpret you.

In short, you need to accept the fact that a negative review is a given. So, you shouldn’t put all your effort not to get one, but instead, know what to do when that happens.

Remember, a negative review is not the end. You still have one last opportunity to be able to turn it around and make have it as a positive experience that can further forward your marketing.

One word: response.

How you deal with a negative feedback tells a lot about your service. With the right words and actions, your potential mortgage leads will be looking at how positively you dealt with the situation, instead of the negative review.

The Biggest Challenge: How to Get Reviews?

While you may think that reviews are just short written feedback, most people find it tiresome to make. As a result, your clients are going to promise you to leave one, but never will. In the end, you barely get any.

So, the question is, can you improve your chances of receiving a positive review?

1. Make everything easier.

Remember that a review is an additional burden on the side of a prior client. They have no responsibility of doing it, so make sure that it can be done as easy as possible.

When asking for a review, send them the link instead of letting them search for your website.

2. Give a little thank you at the end.

You provided a great service, so they give back with a review. You then give thanks by giving them a little something. It can be a notice, gift, or incentive like a discount.

So, what seemed like an additional burden now becomes something that a client is obliged to do.

3. Remind them

Reviews are not being given not because clients are arrogant and don’t think that you deserve any. Instead, most people have the tendency to forget. There is nothing wrong with that, just make sure you make it a habit to remind them. With that little tip, you are bound to observe a rise in reviews left for your mortgage service.

5.      Have The Right Friends (And Partners)

Where one’s business ends, another starts. With this in mind, find partners whom you can act as an extension of their business.

For example, divorce attorneys see the most people who take out a loan to deal with their current dilemma. A mortgage is one of them. Having them point their clients to you is a fast and sure way of getting yourself leads.

That’s not where the concept of partnership ends. One way or the other, a business or person can help you. It can be through making the entire process faster or increasing the chances of approval with certain client requirements.

The right partners can help you acquire more leads or make sure that those leads eventually turn into clients. Either way, expanding your contacts will help you down the road as a mortgage lender.

If you don’t know where to begin your partnership and collaboration journey, here are some types of people that may be of interest.

1.       Financial Planners

This is equivalent to a real-life cheat code in the mortgage industry. If there is one person that has the most knowledge of a consumer’s financial situation, especially on their mortgage status, that would be them. They can point you to the right people who are in the market to take out a mortgage loan.

2.       Bankers or Credit Unions

Head straight to those small banking institutions that offer all types of financial assistance, except for mortgage loans. Chances are, people have come to them for the service. What they need is a mortgage lender whom they can point their fingers to.

3.       Loaning Institutions

There are businesses that are specifically catered towards providing a loan. However, one way or the other, some of them are going to be lacking in the mortgage department. Take the opportunity to fill out that position.

What’s Better? Paid or Organic Search?

In every online marketing strategy, you have two choices. You can opt for either paid ads or stay true with organic search results.

Organic search entails relying on SEO strategies to come out on the first page of a search engine. On the other hand, paid ads guarantee that you are on the first page regardless of the quality of your website.

So, which should you choose? Organic search seems to have more integrity over the other, while paid does sound to be the most practical and effective.

Why Paid Ads are Important

Indeed, SEO will get you on the first page of search engine results. However, it is not going to be that easy. To make things worse, search engine algorithms change, so when you rank first, be wary because chances are, it won’t stay like that forever.

In short, relying completely on organic search is like standing on thin ice. You never know when it will collapse and you are always wondering when will things start to go wrong.

You might not realize it, but you end up spending more on organic search than on paid ads. That’s because you are constantly taking every precautionary measure and effort just to stay on top of the game.

As they say, hope is not much of a reliable strategy.

In the end, paid ads can come out as the more economical choice. Pair that with the fact that you guarantee your presence on the first page, you ensure that you get seen for your mortgage leads.

With that said, paid ads should be a part of your marketing strategy. It should never be taken for granted or be left unappreciated. It is more integral than you would expect.

Why Organic Search is Also Important

So, paid ads have been highlighted, does that mean that organic search is the inferior choice?

When choosing between the two, neither is better nor worse, they each stand out in their own right.

Even if organic search can be hard to maintain at times, there are also situations when it can be easier. Also, there is the chance that your high rank will be maintained all throughout the years. So, if you have stopped working on a certain page’s SEO, it doesn’t mean that it is guaranteed to fall to the back of the search engine results page.

While organic search can be high maintenance, it can also require the least maintenance. If you are lucky, an article ranking high can help you get seen for years.

Also, you need to factor in how people are much more inclined to click on a non-ad website.

Never Underestimate Ease of Use

For the last tip, yet the most overlooked, ease of use is crucial. It doesn’t mean that you have secured a lead or client, they are bound to pursue your service. Unfortunately, when things get a little too difficult, they are bound to change their decision.

What this means is that in any step, never take shortcuts. Because out of the 10 steps, it only takes one mistake to completely reverse the decision of a lead.

The most common shortcut taken is not paying too much attention on website design and ease of use. When it looks complicated, unappealing to the eyes, and difficult to navigate, your lead will eventually get tired.

Put ease of use before anything else. Don’t overcomplicate things and be straight to the point with your service. If there is no way of making something completely intuitive, leave it out. Sometimes, a lacking feature is better than a complicated feature.

Learning How to Get Mortgage Leads is Not Simple

If you have come this far, then you already know that getting mortgage leads is no easy task. It requires a lot of steps, tips, and best practices, but with enough practice, you will eventually get used to it and constantly bring in leads.

The question however is, can you stick to the entire process that long? If you can’t, it doesn’t necessarily mean that you are bound to fail in your business. Instead, you just need a little help from the best digital marketing agency. Contact us today and receive a free strategy consultation that is right for your needs.

The psychological concept of making people feel that they are losing out on something is a common marketing tactic. You’ve seen it done in different industries; you just don’t realize it. In theory, the more limited the supply is, the more attractive it gets. This is what’s called scarcity, but how to create scarcity in law firm marketing?

With no physical product, how do you make your clients feel that they are losing out on something? How do you create the concept of scarcity in lawyering services?

Indeed, it is tricky, but it is not impossible. To save you the hassle of brainstorming, here is a list of the ways you can implement scarcity in your law firm marketing.

“Discount for the First Clients” or “Don’t Miss this Great Price”

These great lines and different similar ones are one way to make your clients feel that they are missing out. It implies that the price offer is limited which psychological urges a person to make a decision immediately.

“Hired 15 Times in the Past Month”

Emphasizing how many times you have been hired in a certain time frame gives an idea on how much you are in demand. It leads your potential clients to think that they have to make a decision now, otherwise, somebody might get to you first.

Show How Many People are Inquiring to Create Scarcity in Law Firm Marketing

On your website, show how many people are looking or are inquiring about your service. The idea is that you give the impression that you are rapidly being sought out, that your service is limited. When that situation is created, it urges a client to see you as a valuable service and that a decision must be made as soon as possible.

Emphasize When You are Hired (“We are Hired for the Month”)

When your schedule is packed, you can keep silent and just prevent clients from booking your service. However, you can also emphasize how much they have missed out. The latter is great for creating scarcity.

On your website, put the words “We are Packed for the Week” in large and bold letters. Follow it with “Try inquiring next week”.

It tells your clients one thing: “we are busy and our services are scarce. Want to hire us? Make sure to do it as early and as soon as possible”.

How to Create Scarcity in Law Firm Marketing: Emphasize When You are Available (“We are Still Open for Next Week”)

Putting it out there when you are still available still creates scarcity. By saying when you can still be booked, it gives the impression that clients need to make a fast decision because it might only be the one that they are going to get.

Emphasize When You are Back (“Our Schedule Has Opened Again”)

So, you put out last week that you are completely packed and now you are free again? Make sure that people know that.

Potential clients who were looking at you last week now get the opportunity that they are waiting for. So, they immediately make their decision, not wasting a scarce opportunity.

24-Hour Inquiry Deadline Creates Scarcity in Law Firm Marketing

Make it imperative that you don’t have until the end of time to address your clients. If they make an inquiry and you replied, they only have 24 hours to respond. Otherwise, they will be placed at the back of the line.

The idea is, “you either hire us or you don’t because we are busy”. It may sound arrogant, but that how scarcity works. You need to emphasize that you are a limited service to increase your value in the eyes of your clients.

Incentives, Freebies, and Discounts for a Time Period

It doesn’t matter how you say it. There is only one message it sends to clients “we provide more, so we are going to be sought out more”.

You not only make it apparent that you are a scarce service, but you are also emphasizing that your clients get a little bit more than what they are paying for. And who can resist that?

Why Learning How to Create Scarcity in Law Firm Marketing is Important

Most people would think that it is counterproductive. How can making it difficult for clients to hire you gain you more clients and sales? Apparently, it is all in the mind. You need to factor in the psychology of the human brain that always wants what is little in supply.

It can give the impression that when something is sought out and is less in demand, it is more important. In another perspective, it creates the sense of urgency to make a decision in order not to lose out on something. Regardless of how it works, the bottom line is, creating scarcity on your law firm marketing strategy is effective.

The biggest challenge is implementing it the right way and it is not easy if you are not an experienced marketer. Fortunately, you can always seek out the service of the best digital marketing agency. Contact us today for a free strategy consultation.

Not all marketing campaigns are made equal. Some stand out more than others. You then also have to factor in that marketing is a constantly changing industry. People are more susceptible to different things based on the situation. So, you need to keep an eye on law firm marketing trends to make the most out of your marketing budget.

Unfortunately, it can be hard to know what are the ongoing trends. You may be able to spot one, but it really isn’t the most applicable trend today. To save you the hassle of having to try and guess everything that is happening in the industry, here is a list of all that you need to know.

Top Law Firm Marketing Trends: Digital is Not Going Away Anytime Soon

From the dawn of the internet to the widespread use of social media, each has played a role in revolutionizing the world of marketing.

Today, the most applicable way to market is always going to be making use of any digital platform. If you are on a budget, this should be your go to. It is no longer printed ads or billboards, but rather, having your own website or developing your social media presence.

It is going to be like that for the foreseeable future as Facebook, Google, and Instagram, among many others, are continuously upping their marketing and business features. There is no sign of it slowing down, whether it may be businesses that are making use of the service or the customers that are getting hooked.

If there are two words that best describes the digital marketing age, those are effective and cost-efficient. Do everything at the convenience of a single screen but reach people far and wide.

Localized Digital Marketing Strategies

Law firms don’t have clients all over the world, instead, your most probable market are the ones closest to you. That’s what makes the industry quite difficult and why there has been confusion on whether or not digital marketing strategies are the best approach for law firm marketing.

Today, things are a lot different. There needs to be no confusion thanks to localized and targeted digital marketing.

Take for example Facebook, you can set your ads to only appear to people within a certain location. The same idea applies for Google ads and Instagram.

As a result, there is no need to segment your law firm marketing strategy. No need to commit to both digital and print ads just so you have a more localized marketing approach. Everything can be done on a single screen and yet be more effective than the traditional way.

While localized digital marketing strategies aren’t completely new, people are still adjusting to it. So, it may not all that be widespread and you haven’t heard of it. Nevertheless, it is one of the growing law firm marketing trends and everybody is making the most out of it. Should you let yourself trail behind ?

Timeless Law Firm Marketing Trends: SEO Never Disappeared (Nor Will It in the Near Future)

One of the most crucial aspect in digital marketing is SEO. Unless you do it properly, you can say goodbye to your strategy.

SEO is what gets you seen. In a place where there are millions of businesses and content contributors, it is going to be difficult to get your law firm seen. No matter how great you are, the credentials you have, or the benefits that you deliver, all of that doesn’t matte if nobody knows you exist.

So, even at the start, SEO has always been a huge part in digital marketing and how to market a law firm. It’s either you have it or you don’t do online marketing at all! Remember, 67% of clicks are monopolized by the first five results displayed in search engines.

More and more businesses are getting more aware of the importance of SEO, unlike before. As a result, more effort is placed into it to rank higher in search engines. What this means is that the competition has gotten a lot harder, because not all can fit on the first results page.

What you want to do is up your game as well. This should always be the way, because it doesn’t matter what year it is, SEO is always going to be a crucial part in online marketing. It never went away and it is not bound to go away.

Law Firm Marketing Trends: Everybody Loves Mobile

If you wanted to access the internet a decade ago, you had to use your computer. Things are different today. Almost everybody uses their smartphone first before even having the intention to use their personal computer.

Mobile technology has gone a long way and since it is more accessible, it has become the prime concern for development. You now have dedicated apps that makes everything, especially social media, more convenient on a smartphone than it would be on a computer.

To put things into perspective, a third of people use their phone as a primary device to access the internet. 82% would go as far to say that they consult their phones on a purchase or decision before actually making it.

Everything is revolving around on mobile technology and so your marketing should also do the same. With so many people consulting their smartphones, your answers should be easily accessible on the same platform. That includes a mobile friendly website, among many others.

In Conclusion

There are a lot of law firm marketing trends that you can follow and it is imperative that you should. Missing out on them is more than just losing on opportunities, it is leading your law firm into a catastrophic downfall.

It is undeniable that all these trends need some time to learn and get used to. If you are no marketer, it can be quite difficult to do it. Fortunately, you don’t necessarily have to do everything on your own. With the help of the best digital marketing agency, you can get an effective head start. Contact us today for a free strategy consultation.

Not every law firm starts out big. You are going to begin somewhere and that is mostly going to be having limited budget and resources. However, that doesn’t mean you can’t do anything substantial. Here are small law firm marketing ideas that will get you seen, heard, and generate you clients without breaking the bank.

Small Law Firm Marketing Ideas #1: Create Content Relevant to Current Events

If something happens like a police brutality case (very controversial), every person on the internet is all eyes and ears. As a result, it is fairly easy to land on the first page of search engine results when you do curate content related to the event.

Take advantage of these opportunities. As a law firm, you have various different content choices when approaching these kinds of issues. You either provide legal advice or cite the laws that were broken. Either way, you have a huge market ready to consume your content.

You never know, out of all your sea of readers, a few may be in the market for a lawyer. Some may even add you in their contacts for the time when they finally need a firm they can rely on.

Marketing Idea #2: Video Content That Targets Common Questions

What’s better than marketing materials? No other than content that markets itself. When you create useful content, people will want to share it to help their friends and relatives. Those people too will do the same and so on, resulting in a series of domino effects. In short, you don’t have to do the marketing, your consumers do that for you.

The question is, what type of content material is that? Fortunately, it is not something too hard to do. You don’t necessarily have to hire an entire law firm marketing strategy team and production cast, instead, you just need to stick to the basics.

The most useful content are the most basic ones. So, target commonly asked questions and create a video that explains thoroughly the answer for reach. Keep it simple, people who ask the easiest questions want the easiest answers. If they have the capacity to understand all the legal jargons and citations, they wouldn’t be asking the easy questions in the first place.

Small Law Firm Marketing Ideas #3: Partner with Businesses

Getting your law firm seen and heard is hard when you are still starting out. It is difficult to get people looking at your business. However, it gets a lot easier when you attach yourself to something that already has their attention.

Take a grocery store for example, people come and leave since it is an essential part of their daily routine. Therefore, the business has a lot of attention, so if you get to partner with it in creating content, those same customers will have their eyes on you as well.

What kind of content can you create? It can be legal counsel regarding business matters, cases of suing, and many more. You are doing two things here; you are getting yourself extensively seen and showcasing your expertise.

Marketing Idea #4: Use Facebook Lookalike Audiences

You have heard it time and time again, market in social media. It is cheap, mostly free, and you have a lot of flexibility. That last one holds extremely true. You have the ability to target your campaigns on the people that are likely going to become clients.

One noteworthy feature is the Lookalike Audiences in Facebook. The main idea is that sometimes you want to further expand your target market. So, you create a new audience profile based on your present customers and prospects.

As a result, you are able to further expand your target audience, but still guarantee the likelihood of them becoming clients.

Small Law Firm Marketing Ideas #5: Create Six-Second Ads on YouTube

Creating videos is great, but sometimes, you need to bring that content in front of an audience. Otherwise, it will be sitting on the archives of YouTube barely getting viewed.

So, seek YouTube ads here and there to get your content seen and heard. However, not only is marketing long videos expensive, it is also not affective. Whoever sat and watched an entire minute of YouTube ad? Most probably none, they immediately click the skip ad button as soon as it is available.

What should you do then? The answer is creating six-second video ads instead. There is no skip button, your audience is forced to sit through them, but it isn’t that much of a hassle on their side. So, it isn’t an obstructive type of marketing. In the end, you get your content and firm seen and heard.

Marketing Idea #6: Showcase Credibility and Authority

The first step to selling a product is marketing its features. If it is a gadget, you talk about what makes it great and how does it stand out from the competition. The same concept applies in your law firm marketing. Showcase what makes you the best lawyer.

If there is one thing a potential client wants to make sure, it’s that they are getting what they need. Lawyering services are crucial, because unlike other types of services, they can’t just fire you when they are not satisfied. It will significantly put their case at risk.

So, if there is one thing that you should be concentrating on your marketing campaigns, it should be about establishing credibility and authority. Anything that makes it apparent that you are the lawyer that will win their case.

Small Law Firm Marketing Ideas Don’t Need to be Expensive

The greatest challenge with marketing is that it can easily get costly. While bigger firms have the capacity to put in the budget and reap the results, smaller firms like yours aren’t going to be the same.

Every penny count, so it is imperative to choose the cheapest yet most effective marketing campaigns when you are still a small law firm. It makes all the difference in keeping your business afloat and making sure you grow into a big law firm in the future.

However, it is no doubt that working on minimum budget and resources is difficult. If you think you are not up for it, you can always seek the help of the best digital marketing agency. Contact us today for a free strategy consultation. It can make all the difference in letting you have a cheaper marketing bill but a more effective marketing campaign.