Not every law firm starts out big. You are going to begin somewhere and that is mostly going to be having limited budget and resources. However, that doesn’t mean you can’t do anything substantial. Here are small law firm marketing ideas that will get you seen, heard, and generate you clients without breaking the bank.
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Small Law Firm Marketing Ideas #1: Create Content Relevant to Current Events
If something happens like a police brutality case (very controversial), every person on the internet is all eyes and ears. As a result, it is fairly easy to land on the first page of search engine results when you do curate content related to the event.
Take advantage of these opportunities. As a law firm, you have various different content choices when approaching these kinds of issues. You either provide legal advice or cite the laws that were broken. Either way, you have a huge market ready to consume your content.
You never know, out of all your sea of readers, a few may be in the market for a lawyer. Some may even add you in their contacts for the time when they finally need a firm they can rely on.
Marketing Idea #2: Video Content That Targets Common Questions
What’s better than marketing materials? No other than content that markets itself. When you create useful content, people will want to share it to help their friends and relatives. Those people too will do the same and so on, resulting in a series of domino effects. In short, you don’t have to do the marketing, your consumers do that for you.
The question is, what type of content material is that? Fortunately, it is not something too hard to do. You don’t necessarily have to hire an entire law firm marketing strategy team and production cast, instead, you just need to stick to the basics.
The most useful content are the most basic ones. So, target commonly asked questions and create a video that explains thoroughly the answer for reach. Keep it simple, people who ask the easiest questions want the easiest answers. If they have the capacity to understand all the legal jargons and citations, they wouldn’t be asking the easy questions in the first place.
Small Law Firm Marketing Ideas #3: Partner with Businesses
Getting your law firm seen and heard is hard when you are still starting out. It is difficult to get people looking at your business. However, it gets a lot easier when you attach yourself to something that already has their attention.
Take a grocery store for example, people come and leave since it is an essential part of their daily routine. Therefore, the business has a lot of attention, so if you get to partner with it in creating content, those same customers will have their eyes on you as well.
What kind of content can you create? It can be legal counsel regarding business matters, cases of suing, and many more. You are doing two things here; you are getting yourself extensively seen and showcasing your expertise.
Marketing Idea #4: Use Facebook Lookalike Audiences
You have heard it time and time again, market in social media. It is cheap, mostly free, and you have a lot of flexibility. That last one holds extremely true. You have the ability to target your campaigns on the people that are likely going to become clients.
One noteworthy feature is the Lookalike Audiences in Facebook. The main idea is that sometimes you want to further expand your target market. So, you create a new audience profile based on your present customers and prospects.
As a result, you are able to further expand your target audience, but still guarantee the likelihood of them becoming clients.
Small Law Firm Marketing Ideas #5: Create Six-Second Ads on YouTube
Creating videos is great, but sometimes, you need to bring that content in front of an audience. Otherwise, it will be sitting on the archives of YouTube barely getting viewed.
So, seek YouTube ads here and there to get your content seen and heard. However, not only is marketing long videos expensive, it is also not affective. Whoever sat and watched an entire minute of YouTube ad? Most probably none, they immediately click the skip ad button as soon as it is available.
What should you do then? The answer is creating six-second video ads instead. There is no skip button, your audience is forced to sit through them, but it isn’t that much of a hassle on their side. So, it isn’t an obstructive type of marketing. In the end, you get your content and firm seen and heard.
Marketing Idea #6: Showcase Credibility and Authority
The first step to selling a product is marketing its features. If it is a gadget, you talk about what makes it great and how does it stand out from the competition. The same concept applies in your law firm marketing. Showcase what makes you the best lawyer.
If there is one thing a potential client wants to make sure, it’s that they are getting what they need. Lawyering services are crucial, because unlike other types of services, they can’t just fire you when they are not satisfied. It will significantly put their case at risk.
So, if there is one thing that you should be concentrating on your marketing campaigns, it should be about establishing credibility and authority. Anything that makes it apparent that you are the lawyer that will win their case.
Small Law Firm Marketing Ideas Don’t Need to be Expensive
The greatest challenge with marketing is that it can easily get costly. While bigger firms have the capacity to put in the budget and reap the results, smaller firms like yours aren’t going to be the same.
Every penny count, so it is imperative to choose the cheapest yet most effective marketing campaigns when you are still a small law firm. It makes all the difference in keeping your business afloat and making sure you grow into a big law firm in the future.
However, it is no doubt that working on minimum budget and resources is difficult. If you think you are not up for it, you can always seek the help of the best digital marketing agency. Contact us today for a free strategy consultation. It can make all the difference in letting you have a cheaper marketing bill but a more effective marketing campaign.
