Not all marketing campaigns are made equal. Some stand out more than others. You then also have to factor in that marketing is a constantly changing industry. People are more susceptible to different things based on the situation. So, you need to keep an eye on law firm marketing trends to make the most out of your marketing budget.
Unfortunately, it can be hard to know what are the ongoing trends. You may be able to spot one, but it really isn’t the most applicable trend today. To save you the hassle of having to try and guess everything that is happening in the industry, here is a list of all that you need to know.
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Top Law Firm Marketing Trends: Digital is Not Going Away Anytime Soon
From the dawn of the internet to the widespread use of social media, each has played a role in revolutionizing the world of marketing.
Today, the most applicable way to market is always going to be making use of any digital platform. If you are on a budget, this should be your go to. It is no longer printed ads or billboards, but rather, having your own website or developing your social media presence.
It is going to be like that for the foreseeable future as Facebook, Google, and Instagram, among many others, are continuously upping their marketing and business features. There is no sign of it slowing down, whether it may be businesses that are making use of the service or the customers that are getting hooked.
If there are two words that best describes the digital marketing age, those are effective and cost-efficient. Do everything at the convenience of a single screen but reach people far and wide.
Localized Digital Marketing Strategies
Law firms don’t have clients all over the world, instead, your most probable market are the ones closest to you. That’s what makes the industry quite difficult and why there has been confusion on whether or not digital marketing strategies are the best approach for law firm marketing.
Today, things are a lot different. There needs to be no confusion thanks to localized and targeted digital marketing.
Take for example Facebook, you can set your ads to only appear to people within a certain location. The same idea applies for Google ads and Instagram.
As a result, there is no need to segment your law firm marketing strategy. No need to commit to both digital and print ads just so you have a more localized marketing approach. Everything can be done on a single screen and yet be more effective than the traditional way.
While localized digital marketing strategies aren’t completely new, people are still adjusting to it. So, it may not all that be widespread and you haven’t heard of it. Nevertheless, it is one of the growing law firm marketing trends and everybody is making the most out of it. Should you let yourself trail behind ?
Timeless Law Firm Marketing Trends: SEO Never Disappeared (Nor Will It in the Near Future)
One of the most crucial aspect in digital marketing is SEO. Unless you do it properly, you can say goodbye to your strategy.
SEO is what gets you seen. In a place where there are millions of businesses and content contributors, it is going to be difficult to get your law firm seen. No matter how great you are, the credentials you have, or the benefits that you deliver, all of that doesn’t matte if nobody knows you exist.
So, even at the start, SEO has always been a huge part in digital marketing and how to market a law firm. It’s either you have it or you don’t do online marketing at all! Remember, 67% of clicks are monopolized by the first five results displayed in search engines.
More and more businesses are getting more aware of the importance of SEO, unlike before. As a result, more effort is placed into it to rank higher in search engines. What this means is that the competition has gotten a lot harder, because not all can fit on the first results page.
What you want to do is up your game as well. This should always be the way, because it doesn’t matter what year it is, SEO is always going to be a crucial part in online marketing. It never went away and it is not bound to go away.
Law Firm Marketing Trends: Everybody Loves Mobile
If you wanted to access the internet a decade ago, you had to use your computer. Things are different today. Almost everybody uses their smartphone first before even having the intention to use their personal computer.
Mobile technology has gone a long way and since it is more accessible, it has become the prime concern for development. You now have dedicated apps that makes everything, especially social media, more convenient on a smartphone than it would be on a computer.
To put things into perspective, a third of people use their phone as a primary device to access the internet. 82% would go as far to say that they consult their phones on a purchase or decision before actually making it.
Everything is revolving around on mobile technology and so your marketing should also do the same. With so many people consulting their smartphones, your answers should be easily accessible on the same platform. That includes a mobile friendly website, among many others.
In Conclusion
There are a lot of law firm marketing trends that you can follow and it is imperative that you should. Missing out on them is more than just losing on opportunities, it is leading your law firm into a catastrophic downfall.
It is undeniable that all these trends need some time to learn and get used to. If you are no marketer, it can be quite difficult to do it. Fortunately, you don’t necessarily have to do everything on your own. With the help of the best digital marketing agency, you can get an effective head start. Contact us today for a free strategy consultation.
