Marketing strategies have evolved throughout the years and it should be. People’s preferences are constantly changing especially with the dawn of social media. It has become the biggest platform for marketing, both paid and free. Along with it comes a new job known as a social media manager.
Table of Contents
What is A Social Media Manager?
The person mainly responsible for curating your social media accounts is your social media manager. Whether it may be Facebook, Instagram or Twitter, they create and design how your pages are going to look. This includes creating and choosing the right photos, themes, and aesthetic.
They come up with your social media marketing campaign. Everything from what to post and when to post it. It is their key role to keep your accounts active and engaging to cultivate an audience and positive branding.
It is also crucial for them to look into the statistics. How far was the reach? What were the hindrances that led to the results? What could be improved? How can a campaign be saved? These are going to be questions that a social media manager needs to come up with answers.
Must-have Social Media Manager Skills
When talking about skills, these are what your social media manager can do. With the vast and vague work that they have, they need to be equipped in a number of tools. We broke them down one-by-one.
Copywriting
A skill that is not just specific to social media managers, but to every profession related to marketing. If you want to catch the attention of your audience, you have to be well-equipped in forging your words. In social media, this skill is a prerequisite in aspects like making tweets, posts, and captions for your photos and products.
Check Graphic Design Skills in A Social Media Manager
Every great social media page is going to need photos. So, it is essential that your social media manager is capable of using one type of photo editing software. The most common would be Photoshop, but anything would do as long as it allows high quality graphic editing and production.
Video Editing
Videos are another way to create widespread engagement in your social media pages. In order to do so, you are going to look out for experience with at least one type of video editing software. Remember that the quality of your videos will impact your branding. The higher the production quality, the stronger your influence.
Customer Support and Engagement is An Important Social Media Manager Skill
Since this is a social media account, your audience is going to try to reach you. It could be through a message, email, mention, or comment. There are a lot of forms of engagement in social media and you are going to want to engage your audience. The question is, who answers all of those? Again, it is the social media manager, which makes customer engagement an essential skill.
Analytics
Success doesn’t immediately come in social media marketing. Therefore, it is essential to track data and progress. Analyze what material has penetration to your audience. Understand what content and quality is likely going to be shared and engaged. Create a demographic for your followers to optimize social media marketing campaigns.
Social Media Manager Must-Have Traits
What differentiates a trait from a skill is that it is an innate feature of a person that determines how efficient they are going to use a skill. Therefore, traits are as important as skills. Simply put, what are you going to do with someone who is well-versed with Photoshop but is not creative? So, here are the traits that your social media manager must have.
Hardworking
Cliche as it may sound, every social media manager should be hardworking. Audience engagement is going to come in around the clock. As a result, they are going to have to put in a lot of work hours into the profession and be at their best during those times.
Creative Social Media Manager
Everybody in the field of marketing needs to be creative. It is the most essential trait that cultivates an engaging and attention-seeking marketing campaign. From the photos to be created and used to copywriting, everything needs a vast amount of creativity to stand out from the competition.
Curious
What makes the audience tic? What do they like and how do they like it being presented? Do they want articles or would rather see more photos? A constantly questioning social media manager is going to be able to make better changes to the marketing campaign. It will allow a constantly improving effort that will provide better reach and more engagement.
A Social Media Manager that Solves Problems
Most employees would rather settle for the bare minimum of their work. However, that is not an option for social media managers. They need to understand the problem at hand and find ways to provide a solution. There will always be something to improve on as well as problems to solve. So, someone who is eager to get to the bottom of each is someone you are surely going to want.
Business Savvy
At the end of the day, you are still running a business. All those engagements and followers are not going to mean anything if they don’t make a purchase. Therefore, other than creating active social media platforms, your manager should also integrate the marketing campaign in a way that will turn your leads into customers.
Your Social Media Manager Must Be Able to Adapt
It is not possible to completely understand people. No matter how much psychological concepts you apply, your audience can still possibly act beyond what you expect. When it does happen, your social media manager must be fast to act. If one opinion no longer sells, they must be fast to have a smooth transition to another.
What Role Does A Social Manager Have in Your Success?
Social media is now the highest form of marketing. It is free in most cases and it is the most readily available platform that customers can reach out to. As a result, not having one can mean losing out on a huge customer market.
Alternatively, your social media manager makes sure that your pages are constantly found. It is an effort that creates new followers everyday which opens up the possibility for more customers. Ultimately, it is your social media manager that holds a huge role in the growth of your market.
It is not just great to have them, but a necessity. However, if you think that it might be too much of a hassle to handle, we suggest you take the easier path. That’s right, you can skip all the hard parts by looking for the best social media marketing agencies. Contact us today for a free strategy consultation.
