Amazon is one of the biggest e-commerce platforms. It has a huge customer base and an effective online selling structure. Even then, success is not immediately guaranteed for your business. Standing out from the competition is one of your biggest challenges, but there are a lot of ways on how to increase sales on Amazon and we are going to give you three of the best of them.
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Why E-commerce?
Every year, more and more businesses make a jump into e-commerce. Even major brands and businesses are starting to provide online purchases instead of settling with their already established network of stores. The question is why? Why is there the need to shift to e-commerce?
The answer is simple, adaptation and keeping up with the trend. More and more people are having a higher affinity towards online shopping. It is fast, convenient, and consumes less time. People can make a purchase with a click of a button and just wait until it arrives. Compared to physical stores, it has its perks which a lot of people are happy to exploit.
It is important to understand why e-commerce is thriving and rapidly growing. It gives insight on what you should be concentrating on when working with your e-commerce business. Ultimately, it will tell you how to increase sales on amazon.
How to Increase Sales on Amazon Tip #1: Work on Your Posting
Despite the benefits of online shopping, there are still drawbacks to the system. One of that is being unable to get a good look of a product before making a purchase. As a result, when trying to make a sale on Amazon, make sure that you are doing your best to bridge this gap between product and customer. Remember these three core concepts.
Provide Quality Photos
If you want your customers to buy your product, give them a clear and appealing image of what it is. There is a balance between refining your photos and giving a realistic expectation. Trying too hard to make things look good is going to make your customer skeptical. While doing little can make your product unappealing.
Always provide photos that you have taken of the actual product from every possible angle. Leave nothing to be questioned. The better the overall image they have of what you have to provide, the more confident your customers get in making a purchase.
How to Increase Sales on Amazon? Describe Your Product!
Your photos can only show so much, so never forget to clearly describe the features of what you are selling. Just like in providing photos, provide details to a point that you leave nothing to be questioned.
What most people are afraid of is buying the wrong thing. Purchasing a phone that is not 5g capable, a keyboard that is not wireless, or a headphones that is not surround sound. It is something that commonly happens in e-commerce and it could all have been prevented with a proper and comprehensive product description.
Optimize Your Keywords
So you now have great photos and a proper product description, but you are still having little to no sales. Let us introduce you to the third core concept, optimize your keywords. What this means is that you are going to want to name your product post using the most relevant words.
How you name your product post is going to determine the rate that it is going to be seen. Selling memory cushion mattresses? Put all those words on your product post. Don’t just settle with the brand name and product type. Use words that are likely going to be searched for when people are looking for a product similar to yours. All the effort on product photos and description are going to waste if your product cannot be seen in the first place.
How to Increase Sales on Amazon Tip # 2: Establish Credibility
Two brands sell the same kind of product, who among them will likely get chosen by a buyer? The answer would be the one who is more credible. A customer wants a guarantee for their money. Will the product arrive safely and properly? Or will it even arrive in the first place? These doubts and questions are silenced when there is proof that you, as a seller, have established your reputation. You can do this in three ways.
Improve Your Ratings
The first thing that customers look at is not going to be your seller reviews but your rating. It is the most simplified yet comprehensive evaluation. If it is below three stars, most likely a person is no longer going to even bother checking your reviews. If it is more than that, then a customer is going to proceed to the next step which is looking at what people actually have to say.
The rest of the procedures in establishing credibility are no longer going to matter if you have a low rating. It is what will set the pace for a customer on whether or not to consider you in the first place. As a result, never underestimate the value of your ratings and find ways to always build it up to more than three stars.
Gain and Collect Reviews
As we’ve said, after a potential customer looks at your ratings, they jump to the reviews of what people actually have to say about their experience. If there are common problems with how a seller treats customers or a prevalent issue with the product, this is where they are going to see it. This means that if all a customer can see are consistent positive feedback, they have no reason to doubt your service.
Build up your archive of reviews by following up with your customers. Message them, ask for their feedback, and get to know their experience. It is not an easy task but a little reminder to your happy customers can make all the difference. Most people don’t leave reviews because they either forget or simply don’t think it’s necessary.
Reply to Messages and Reviews
How you engage with your customers is also going to significantly matter on your credibility. The rate at which you reply to messages and inquiries will either make or break a sale. The longer it takes for you to respond, the more doubt that builds up. Bot messages and automated answers also don’t help secure the feelings of your customers.
Responding to customer reviews is helpful, not for the one who posted it but for those who are reading. Seeing a seller engage in both good and negative reviews assures possible customers of the ability to reach out when something goes wrong. Making them feel that they are part of a bigger community can significantly impact their trust towards you.
How to Increase Sales on Amazon Tip # 3: Marketing
Get people to look at your product. Don’t wait for people to search on Amazon, instead bring your products to them. That is how marketing works and you should never forget about that just because you are selling on one of the biggest e-commerce platforms. So, what are the most viable marketing options when selling on Amazon?
Friends and Family
Always start with the people closest to you. Have a friend in need of a new mattress? Sell them one. With your personal connection with them, you can ask for favors such as posting about your product and leaving a review on your Amazon post to establish your credibility.
Social Media Marketing
Everybody has some form of social media account which means that posting on the platform can gain you widespread attention. Make posts using your personal account or make a page for your brand. If you are willing to invest, you have low-cost social media influencers. Generally, your options are limitless.
If you have a lot more to spare, putting some money on paid ads can get you quite far. Facebook, for example, provides a wide range of pricing options for their paid ads. The best part? The platform utilizes effective algorithms that makes sure that you are marketing to people that are likely going to make a purchase.
When selling online, your best bet for the most efficient marketing strategy are going to be online platforms as well. Remember to keep it within spending range and balance your expenses with your revenue.
Is This Enough?
There are different things to consider when thinking about ways on how to increase sales on Amazon. The product you are selling, your competition, supply chain, and so much more. Depending on the factors that surround you, you are going to have to implement one thing more over the other. However, these three tips are enough to get you started in a much clearer path of e-commerce success.
If you are thinking that it is quite tedious, then you are right. There is no easy way to business success, let alone on the online platform. It is going to take some effort and patience, but there is a shortcut. Seek the help of the best marketing agencies. Contact us today for a free strategy consultation.
