How to Increase Online Sales Fast in 4 Easy Steps

Setting up a website is easy. And you probably have it already. You’ve set up your pages and products, but the leads and sales aren’t coming yet. Learning how to increase online sales has a steep learning curve especially with all the tech you need to signup and learn.

Selling online – especially in today’s digital world and consumers – is different. You need more than a website and a plan. Some questions you might be asking:

How do you rise above the competition
Generating leads is hard. How do I create a sustainable process without burning out my team?
How do you increase your online sales?

Let’s start with the basics, shall we?

Today, we are going to talk about some simple techniques you can start doing to increase your online sales.

Table of Contents

1. Stop selling

This sounds counterintuitive, but one of the first steps you can take to increase your online sales is to stop selling – instead, you need to start attracting, helping, and guiding your customers in their buying journey.

Unlike traditional marketing, where salesmen directly interact with customers to close a sale, nowadays, the power already lies within the consumer. Customers are filled with so many choices, that in order to rise up above the noise you simply have to give better information and better service.

Consumers don’t want ads they didn’t want to receive in the first place, blasted to their inbox. The key is personalization. Take note, the digital world is changing, and so are the consumers.

Nowadays, doing forms of inbound marketing such as content marketing allows you to generate better-qualified leads, but also eventually turn strangers and customers alike into brand promoters as well!

2. Design landing pages that convert

When your lead finally landed on a page on your website, it is necessary to optimize the landing page for conversion, or else your efforts are merely washed down the drain.

Landing pages should:

Be free from distractions – Remove those menus and emphasize the offer
Have a clear Call-to-Action (CTA) – What do you want your customers to do? Do you want them to request a quote, a demo, or download a case study your company recently created? Again, make sure to tailor-fit the page to what your customer needs.

3. Nurture your leads

After building effective inbound marketing strategies, your leads will now come in without you even doing anything.

When you’ve successfully attracted your potential customers with content they need, and a service they want – the hard work doesn’t end there. You need to close the sale, and if your leads aren’t ready yet, then it’s time you start nurturing your leads.

This can be done through properly segmented email sequences, and newsletters that reinforce your value propositions, (again without selling) until the customers are ready to make a decision.

4. Improve your design

If your website looks like that of the dinosaur-era, you better start worrying because you are losing out valuable customers.

Is your website loading slow? Are your images outdated, and do your colors even reflect your brand?

Web technologies are changing fast, and every day, there are improvement and policies rolled out that you should at least be aware of.

If you want to maximize the sales you make on your website, then consider hiring professionals – be it freelancers or your go-to neighbor geek, but make sure they know their craft. Because your website is not only a reflection of your brand, but it’s the doorway for your customers to reach you online.