More people are flocking into stores during this month than any other day of the year. Understandable given the gift giving convention. As a matter of fact, an average person is likely going to buy three to four presents. Multiply that with the total population and you get a huge sum of potential consumer demand. To rake in the most profits, you need to find a way to point all of those people to your store. To do that, the secret lies with holiday marketing strategies.
Holiday Marketing Ideas
The hardest part about digital marketing is that it is a vague concept. You hear it not just once or twice, but a dozen times with fingers pointing to different directions. One says it works like this and then another would say otherwise. It can get overwhelming to say the least. However, you can stop scratching your head with these tested and proving holiday marketing ideas.
1. Website and Social Media Page Optimization
Starting with the most obvious, optimize your page and website for the season. For starters, redesign it with Christmas elements. Not just the format, but your product photos as well.
While it may seem something small, it actually makes a huge difference. The Christmas-y of your platforms influences buyers on whether or not to make a purchase. Put it this way, the Christmas theme reminds them of buying gifts which gives them the motivation to push through with a purchase
Though, talking about optimization doesn’t end with that. You are going to want to have everything necessary during the holiday season shopping rush. Highlight your products, emphasize on Christmas specials, discounts, and free shipping. In short, make it the shopping heaven for people who want to spend.
2. Invest on Social Media Ads
Social media ads are a timeless approach on marketing. Though, during the holiday season is when they get more effective. When people are desperate for answers on the best gift, the first place they go to is social media. They post, ask questions from groups, or from their collection of friends. During this time of desperation, they are more likely to be susceptible to ads.
Who wouldn’t? When you are looking for a gift, any suggestion on the side of your social media page will catch your attention.
3. Create and Use Hashtags
Hashtags work like SEO keywords, but for social media. With that being said, they can help get you seen. Spreading your digital footprint makes all the difference to generating sales. The more people that are aware of your products, the more potential customers you generate.
You can create hashtags for your products or for your store. Remember to keep them simple and easy to keep in mind. When people search for it, they are presented with the existence of your store and everything you offer.
Hashtags don’t necessarily function the same in all platforms. They work fairly well and effective for Instagram and Twitter. However, it is not as useful in Facebook. This doesn’t say that you shouldn’t. Hashtags are never bad, but you might want to concentrate your attention and effort on things that are going to matter the most.
4. Target Customer Niches
Customers are not all the same. For instance, each have different needs and preferences. Younger generations have different perspectives when purchasing gifts as opposed to older people. Culture, ethnicity, and social status are also going to be factors affecting their purchasing decisions.
With this being said, you can’t create marketing material that is right for everyone. Instead, identify your target audience for a specific ad. The sooner you understand that marketing is all about understanding and curating the right content for the right people, the faster you can convert them to customers.
5. Video Marketing for the Season
Don’t settle with photos, extend your marketing medium to videos. A short clip about the holiday season is one way to appeal to the emotions of potential customers. Everyone wants to be a part of the festivity and buying from a store showing dedication to the season is one way to do it.
Video marketing in other months are given the same amount of attention as photos. If anything, they even get skipped and ignored. The same cannot be said for the Christmas season. There is a higher chance for an individual to watch the entire Christmas spirit video, therefore, reaching the end of it where your products will be strategically placed.
Holiday Marketing Campaigns
Christmas season is the longest running holiday season in the entire year. As early as November, people are out decorating and shopping. This goes to say that a single marketing approach is not going to suffice for the impending weeks ahead. What you need is a well-planned and strategic marketing campaign.
1. Social Media Marketing Campaign
People are very active in social media. One viral news and it spreads like wildfire, reaching far and wide within a day. In other words, social media is a fast-moving medium. If you post one thing today, it will immediately be buried deep down by other posts tomorrow. You need to be always seen and for you to do that means consistent activity.
Whether it maybe new products, curating photos and posts, or simply sharing useful articles, it helps get you seen. It shows that you are still relevant in this time when people are looking for the best stores. Your activity shows that you are an alive and thriving business. So, make it apparent that you have a social media marketing campaign at hand.
2. Content Marketing Campaign
If you really want to appeal to your audience, give them something worth giving attention to. Content is a great way to deliver information and stir curiosity. For example, if you are a clothing store, curate articles about fashion. Put in some essential facts here and there and you become the go-to store.
Content plays a huge role in making people come back to your website or social media pages. They first come for the information and usefulness, and then later, for the products. However, people are picky when it comes to content.
Not all forms of content are going to appeal to everybody. In regards to fashion, not everyone just wants shirts and pants. There are women who wants dresses and men who prefer cargo shorts. This is where the content marketing campaign gets in the picture. Make sure you provide content consistently and to a wide niche of audiences. Also, follow up previous content with something that will support and expound it.
3. Omnichannel Marketing Campaign
Omnichannel pertains to having all platforms coherently working together to provide a consistent experience to the customer. With various social media platforms, it is possible for a customer to experience something different from Twitter and Facebook.
When this happens, it makes the entire shopping experience tedious. When a customer messages on Facebook, he shouldn’t have to explain everything again when reaching out on your Instagram page. The more unified and simplified the entire experience of shopping is, the more a customer will push through with a purchase.
Holiday Marketing Emails
Another thing to put your attention on is email marketing. While creating posts and waiting for people to see them helps, targeting content to specific individuals is a lot better. Put it this way, you can target your marketing more effectively, thus, creating a loyal customer in the end.
How to Get Customer Emails
Email marketing doesn’t work if you don’t have the emails of the people you are marketing to. Though, there are different ways to get them and it doesn’t have to be that hard.
Content Offer – Every time somebody visits your website, offer them with content. Make them give their emails so you can send them your materials.
Discounts and Promos – Who can resist a discount? Give them out through email. So, customers have to give their emailing details first.
Newsletters and Updates – There are going to be people who want to stay updated. Make sure you give them this option because it is one of the most effortless way to gain their emails.
Benefits of Holiday Marketing Emails
Now, you might be wondering if this is worth the effort. To answer that question, look at the benefits and let it speak for itself.
Better Brand Recognition – When you are communicating directly to the inbox of a customer, you are able to maintain a personal relationship. You provide accurate content and service them effectively. It then reflects to what kind of brand you are.
Boost Sales – Providing specific content that will cater to the needs of your customer ensures that they are more likely to be influenced in making a purchase.
Builds Strong Relationship – Email marketing creates a strong link between seller and customer. They don’t just end up making a single purchase, but become long term and loyal customers.
Creating A Holiday Marketing Email Campaign
It may sound easy, but a holiday marketing campaign can get challenging at times. You need to know where to begin and when to end. So, here is a step-by-step guide to make the entire process a lot easier.
Start with a plan – The functional word here is “campaign”. You are not just sending one email, but a number of them. Make sure you have a plan on what to send first and the rest that follows. It should be systematic to be effective.
Create your email content – Once you have laid out your plan, it is time to start creating content. Compose your emails beforehand and use a scheduler to send them out. Make sure that you are following a schedule. Don’t just send out randomly.
Track progress – See which customers respond to which. You will be able to determine which content works and which one people have no interest in. Understanding your progress gives you an idea on what to work on next.
Repeat – If your campaign has come to an end, just repeat the entire process. While it may get tempting to take control on your own terms, resist the urge. Consistency is what makes email marketing effective. Too much and it turns to spam, too little and people forget you are even there, too random and gets tedious to follow.
Holiday Marketing Tips
Sometimes, it’s the little details that makes a holiday marketing campaign fail. Overlooking a customer niche? Failing to follow marketing frequency? It can all come spiraling down. To prevent an impending failure, remember and follow these common tips.
1. Start Marketing Early
The sooner you begin your marketing campaigns, the better. Give yourself some time to settle in the market. Don’t expect that as soon as you release your first wave of posts and initiatives, it will immediately catch on. In other words, there is a slow progression towards reaching your goal of getting seen and heard.
At least when you start early, you will be in a much better position by the time the shopping season peaks.
2. Optimize Ad Extensions and Meta Descriptions
If you are running paid ads, make the most out of it. Check your ad extensions and put all the necessary information. Don’t leave any field behind. Same goes for your meta descriptions. You might think that nobody checks them, but you’d be surprised.
When people are making a search in Google, they read the meta description before clicking the link. The meta description is what gives them the idea if the website contains what they need. If you skip it, then you are losing potential customers. The same concept applies with ad extensions.
3. Don’t Rush Your Content
With Christmas getting closer, you are left with lesser time to conduct your marketing. While you may be in a lot of pressure, don’t ever underplay the value of quality content. Good grammar and right spelling can make all the difference in ensuring that you are a trustworthy business.
If your blog or post is filled with errors like misplaced symbols and wrong spelling, it can easily raise eyebrows. It gives off the impression of a low-quality store which can urge potential customers to go somewhere else.
4. Reply to Inquiries
Make sure you have an inexhaustible amount of patience to answer inquiries. Remember, this is the Christmas season. It only happens for two months every year, it’s not a daily kind of thing. A lot of people are still going to be adjusting to the new offers and promos you are running. So, when you receive a question, answer them.
To put it simply, shoppers are going to multiple online stores at a time. They are weighing which one is better than the other. If you don’t reply to an inquiry and the rest do, you are immediately off the list of choices.
Skipping the Holiday Marketing Trend?
If you are thinking about going lowkey in online platforms, then you are making a huge mistake. Business is an everchanging industry. You find ways to appeal to your audience. In this generation, people have a higher affinity towards comfort with the help of the internet. To put it simply, everybody wants everything to be on the internet. When your competition is providing it and you are not, then you are guaranteed to lose customers.
Online marketing is the standard today and for the future. However, if you think that it is something too much that you alone can handle, then you need the help of the best online marketing agency. Contact us today for a free strategy consultation.
It is that time of the year again. People go out and buy gifts for their loved ones. That being said, it is the month with the greatest number of sales throughout the entire year. If there is a time that you should revamp your marketing, it would be now. So, here are Christmas digital marketing ideas to make you stand out from the competition.
1. Set Your Social Media Themes
Having a social media page for your business is not enough. You also need to follow the seasonal theme. It plays a huge role in influencing the decisions of potential customers. Between a Christmas-themed store and one that is not, most people are going to prefer the former.
Don’t get too pressured though. It doesn’t necessarily have to be a complete overhaul of the entire page. You just need to make sure that you just give the Christmas-y feel. You can settle for the bare minimum, but if you can go beyond, then why not. The more, the merrier.
2. Christmas Digital Marketing Ideas: Discounts
Discounts, sales, and promos have always been a part of every season. During Christmas, it stands out even more. To make it more appealing, make sure to emphasize that it is a Christmas discount.
The psychology during this holiday season is that people want to be a part of it. As long as it is given the label of Christmas, it has a higher chance of being given attention.
3. Shopping Catalogue
It is the season of gift giving. People want to give something special to their loved ones. However, that doesn’t necessarily mean that they know what. In most cases, they are still in the pursuit of searching for the right gift. Influencing them by giving them suggestions could easily secure a sale.
Create a shopping catalogue for the Christmas season. Tell people what are the best-sellers during this time of the year. Show off Christmas specials. If you have a shopping catalogue, it is going to be the people’s go-to when they need suggestions.
4. SEO: An Ingredient in the Best Digital Marketing Ideas
Making sales is all about getting seen. You can’t sell something if people don’t know it exists. That is why SEO matters greatly during this time of the year. You already know what terms people are searching for. It’s either “Christmas” or “gift”, among others. The more SEO optimized your content is, the higher the chances of it getting seen by an audience.
5. Christmas Free Shipping
Most people think that free shipping offers are counterproductive. While it may add to your overhead expenses, remember that this is the time of the year with the most sales. With the high number of consumers, you can make do with covering shipping costs.
Each person during this holiday festivity is going to buy a number of gifts. A free shipping offer is one way for them to save a little bit of money. So, during this period, it is an opportunity that shoppers are not going to pass.
6. Christmas Digital Marketing Ideas: Capitalize on Content
People are also searching for gift ideas. It can be a DIY present or buying different items and making one that is more unique. Regardless of what the intention of a person is, they are bound to scour the internet for ideas. That is where you come in, create content for the Christmas season.
Your content can come in different forms. It can be a video, article, or blog. Make your pick. The most crucial concept is that you provide something of value to your audience. For example, talk about how to wrap the perfect present. Make your article objective. Don’t make it seem that the intention is trying to sell them something. Instead, just link the items that are going to be used in your content to your store.
7. Transition Images to the Christmas Spirit
If you want your online store to have the Christmas vibe, you need to update your photos. Put up more Christmas-y photos, but don’t forget about your products. Even the photo of a frying pan can have the Christmas spirit. Retake the photo. Put a Santa Claus plushie, use a red pan, and lay it on a white background. It is still a pan, but catered for the Christmas season.
People are not going to buy your pan because it is red. Instead, they enjoy being a part of the festive season by shopping at an online store that is celebrating Christmas.
8. Flash Sales are Strong Digital Marketing Ideas
Remember that people are not buying for themselves, but for others. The item they choose doesn’t need to be useful or functional. It just needs to have value. What this means is that these people have the likelihood to impulsively purchase something.
Look back and remember the last time when you were walking by a store and stumbled upon an item and told yourself “this would be great for …”. It is just like that. A flash sale is usually something hard to resist for shoppers and there is a strong chance that they can impulsively buy something for the purpose of gift giving.
9. Christmas Bundles
Most people gift items that have a high value. Instead of just giving cologne, they bundle it with body wash and facial cream. Take that burden away from the hands of your customers by creating Christmas bundles. They no longer have to individually choose items for themselves, but just have to purchase one that you already made.
10. Email Marketing
Christmas season or not, email marketing is the best approach to increasing your sales. However, during this time of the year, it just gets more effective. People are more susceptible to influence, remember that. An email here and there about new products and offers and they are likely going to make a purchase.
Can People Afford to Skip Digital Marketing?
Business is an everchanging field. What may have worked yesterday, might no longer serve true today. You need to adapt to what people want.
In today’s generation, everybody is on the internet and they find it more convenient if everything is in it. Therefore, digital marketing is the future of business. You skip it and you are getting left behind on where the industry is headed.
It is something new to learn. In fact, difficult at times. It has a wide scope, from SEO to content curating. If you think that it is too much to handle, there is always an easier way. You are going to need the assistance of the best online marketing agency. Contact us today for a free strategy consultation.
You heard it again and again, if you want to advertise, do it on social media, especially on Facebook. While it is true, the platform doesn’t guarantee success. Yes, there are a lot of people and engagement is high, but ultimately, the quality of your marketing is what makes them interested. If you are not gaining any momentum, your problem is with how you handle your real estate Facebook ads.
What Makes Great Real Estate Facebook Ads?
Don’t settle with just creating your advertisement. If you want to get recognized and given attention, you need to make it appealing to your audience. Learn the psychology of the human brain. Understand what captivates the attention of people at first glance. There are aspects that a person is likely going to be more susceptible to and here are 10 of them.
1. Simplicity is Key in Real Estate Facebook Ads
A war on creativity is waged in Facebook. You can see all types of marketing material, from simple designs to complex high-quality photo manipulation. Businesses are trying so hard to standout from the competition that they forget the most basic essence. Having a great design catches the attention of your audience, but if you are not showing information in the most intuitive manner, then it is fairly easy for your audience to lose interest.
Your real estate Facebook ads should be centered on providing information. The goal is to provide details that will make them want to set an appointment and make a purchase. So, make sure that at a glance, they immediately see what they have to. Don’t make things too tedious to their eyes, looking for pricing and your contact information on every corner of a digital banner.
2. Straight to the Point Real Estate Facebook Ads
Not everybody on Facebook has an existing idea to invest in real estate. Most of them are just scrolling around and happened to stumble upon your ads. The information that you laid out can easily change their minds. Once they see affordable pricing, what started out as a random scroll turns into serious interest to invest. However, all of that ends when they see too much unnecessary words on your ad.
Don’t beat too hard around the bush. People who are just starting to get interested are not bound to make a call right away just to know the basic details of what they are getting into. As a result, get straight to the point. If that information is available, then provide it. This includes pricing, monthly payments, and occupation dates among others.
3. Captivate with Images
If there is something that people want to see when talking about real estate, that would be the property itself. Don’t concentrate too much on wordy marketing ads. No matter how long the paragraphs you make, it is immediately toppled by a single photo from the property itself. With this being said, captivate your audience with actual photos from every corner of the house. You never know, those small details can give the biggest impressions.
4. Optimize Photos in Your Real Estate Facebook Ads
While photos are great for ads, don’t forget to make them look as best as they can. Follow a certain aesthetic, create an orderly fashion when putting them together, and hire a professional photographer. A lot of things can go wrong if you don’t use the right images. If you upload too many but with poor angling and quality, it doesn’t give the right perception of the property. If you are uploading too many photos in an incoherent manner, it gets too tedious for a potential customer to follow.
5. Level Up Your Marketing with Videos
Sometimes photos are just not enough. They may give your audience an idea of what they are getting, but if you really want to impress them, a video walkthrough is the way to go. It doesn’t just give a probable client an idea of what the place looks like, it shows them what it actually feels. They get a real impression of the size, proportions, and atmosphere of the entire property.
Remember that a client buys what they see. No matter how great the property you are offering might be, if you are not giving a clear image of what it is, you lose to the competition who is providing where you lack.
6. Sell the Community in Your Real Estate Facebook Ads
When people are looking for real estate, they are not just evaluating the property. They are also curious about what comes along with what they are buying. Is there a school nearby? How accessible it is to public transportation? Nobody wants a house in the middle of nowhere nor are they going to commit to long hours of commute just to buy the necessities.
A small property easily topples a mansion located at the outskirts of the state. As a result, always make sure to provide these details in your real estate Facebook ads. Don’t forget to put a map as well for a much clearer picture of where it is located.
7. Breakdown Pricing and Payment Options
If there is one thing that people always consider when making a purchase, that would be price. Not everybody has an inexhaustible amount of money. Most people want to know how much something costs and whether it is within their budget. As soon as they see that it is flexible enough, without a doubt, they are going to make that call.
Stop beating around the bush and require a probable client to make a call just to get a hold of such information. Some people who are in the early stages of interest end up letting go just because you are immediately demanding commitment.
8. Keep Descriptions Short with Real Estate Facebook Ads
The only important things to your real estate Facebook ads are pricing and details about the place. Other than that, everything else is unnecessary. As a result, make sure to keep them as short and concise as possible. Do not concentrate too much on your creative use of words. Nobody bothers to read any of those. Most people immediately jump into the details that matter.
If you are going to make every description lengthy, it is going to be too tedious for potential clients to follow. Before you know it, they have given up skimming through your descriptions in an effort to find the details they want to know. Losing you clients in the process.
9. Include Floor Plan in Real Estate Facebook Ads
One marketing material that most agents fail to give importance to is the property floor plan. If there is anything that gives a complete image of the place, it is going to be that. In most instances, clients ask for this specifically. However, not every person is going to know that they need it. So, putting it out with your ads is giving people what they didn’t know they wanted.
10. Localize Your Real Estate Facebook Ads
In most instances, your potential clients are people who are living within or near the area. With this being said, there is no reason for you to market to people out of the city. Learn to localize your marketing campaigns to ensure that you are spending every penny on potential clients. The more targeted your marketing is, the more likely you are going to have more engagement.
In Conclusion
You hear a lot of technical and advance marketing strategies. Most people dwell too much in them that they start to forget the basics. They don’t realize that the approaches that require the least amount of effort is what ultimately delivers the most results. While it is good to do more for your marketing campaigns, never forget the core principles.
If you think that you don’t have what it takes to understand and dwell in the work of real estate Facebook ads, there is always a shortcut. With the help of the best marketing agencies, get guided and assisted from start to finish. Contact us today for a free strategy consultation.
According to a survey done by Sprout in 2016, approximately 75% of people who made a purchase done so because they saw it on social media. Around 60% of that population saw the product around 2-4 times before they were convinced. With these numbers, there is no doubt that social media presence makes a huge impact on people’s purchasing decisions. So, if you are running a restaurant, social media marketing for restaurants is not an option, it is a requirement.
Can Owners Afford Not to Do Social Media Marketing for Restaurants?
With the internet being the biggest marketing medium in today’s generation, people are starting to ask if it is possible to not make the transition. While some restaurants may have survived, the general consensus is that it is unlikely. Almost everybody is on social media, let alone on the internet. Not getting seen in the social media world is a huge market lost.
In addition, most people now source their information from social media. If you aren’t in the platform, there is little to no chance that you will get seen. The logic is that, people can’t buy what they don’t know exists. With features like commenting, messaging, and sharing, social media is the most ideal place to have widespread reach. If you aren’t there, your competition is definitely outweighing you.
So, the question is not if you should be getting into social media, but rather how should you get started. You hear it again and again, but the topic is so vague that you don’t know where to start. It may sound simple, but with the wide range of possibilities, it is easy to get overwhelmed. Fortunately, here are 10 social media marketing for restaurants tips that everyone should know.
Tip # 1: Know Your Platform for Social Media Marketing for Restaurants
As you would know, there are more than one social media website. You need to look for the ones suited for you the most since not everything is created the same. Using more than one is ideal, allowing you to have a wider reach. However, how do you know that a social media site is the right one for you?
Understand your market
Who are your potential customers? Who are you marketing to? Knowing the marketing preferences of your audience gives you an idea which platform is more suited for them. If they are into content, then go with Facebook. Photos? Instagram. And so on.
Your Knowledge
Use a social media platform which you are knowledgeable in. If you are not able to utilize a platform’s features, you are not using it to its full potential. Facebook for example has a wide suite of post scheduling, audience reach features, and data tracking. Begin with the ones you are capable of using and then learn your way up on other platforms.
Tip # 2: Social Media Marketing for Restaurants Capitalize on Content Activity
Mercado Little Spain
Social media marketing is not just about showing your audience what you have to offer, but to consistently engage them. If you want to keep their attention and loyalty, constantly give them something. If you don’t have any more products to advertise then write articles, post business-related photos, and so much more. The core principle is that you are becoming a part of their lives, making it hard for them to separate from your brand and restaurant.
Tip # 3: Use Quality Photos for Your Social Media Marketing for Restaurants
Photos from Upland NYC
Just like the words you use on your posts, make sure that your photos are of quality. Don’t just take mediocre images that seem they are out of an early 2000’s camera phone. Use proper lighting, angling, and color science. How appealing your photos are reflect your appeal towards your audience. If possible, hire a professional photographer. Whether it may be product photos or behind the scenes, images should be properly made.
Tip # 4: Engage with Your Audience
Remember that you are using social media, there are a lot more features than just marketing. Make use of them such as messaging, replying to comments, and so much more. If you want your followers to stay, you need to make them feel that they are a part of something more. Ignoring their engagement could potentially lose their trust. Remember to:
Reply to messages and inquires.
Answer negative comments in the comments section as best as you can. Reverse a negative impression with how you deal with it.
Conduct surveys and engage with interactive questions.
Tip # 5: Allow User-Generated Content
Your social media content shouldn’t be always about you and what you have to say. If there is something that potential customers are likely to listen to, it would be the sentiments of their co-customers. What this means is that allow people to leave a review or a feedback and make sure to highlight it as content in your page.
Tip # 6: Digital Promotions is a Must for Social Media Marketing for Restaurants
Odette Restaurant
Remember a time when businesses used to give out printed coupons to passers-by? The problem with that is most of them end up not using them. You are marketing to a population that is not even interested in your restaurant. Now that you have a social media page, transition from that to digital promotions. It is likely to gain more engagement, have a wider reach, and your marketing penetrates the most vulnerable population.
Digital promotions are so effective that you can see them with almost every business. Discounts that can only be claimed through their social media pages, online raffle promos, and so much more.
Tip # 7: Get Involved with Trending Topics
TGI Fridays
Certain topics become trending for a reason: people are interested with them. When you get involved, you are participating in a huge potential market. Other than customers being susceptible to your marketing materials, your posts become more visible. Trending topics can range from viral videos, new trends, or seasonal events such as Christmas and Halloween.
Tip # 8: Pay For Ads
Your reach can only go so far. People will share and like your posts as much as they can, but it has its limits. If you want to further widen your reach, you need a little help with the use of paid ads. Depending on the platform you are using, you are going to have a wide array of payment options and implementations. Facebook for example allows for ads to be shown to audiences that are near and have a high susceptibility for your product.
Tip # 9: Complete Your Details
Tartine Manufactory
Most business don’t see the importance of a completely filled out social media page. Having your name and logo shouldn’t be where you stop. Make sure that you put in other specific details such as location, schedule, and so much more. Remember, people are going to your page to know more about your restaurant. If they can’t get the answers they are looking for, then you might as well say goodbye to a potential customer.
Keep in mind that when people are looking for a place to eat, they have a lot of considerations and questions. They wonder if it is open, the menu, is it nearby, and so on. Not having this information readily available causes a potential customer to immediately venture towards something else.
Tip # 10: Showcase What’s Behind the Scenes
Localis
If you are out of content to publish in mind, then showcase what goes behind the counter. As a restaurant, guarantying safe and quality food is going to be what you want to guarantee. Show to your audience what is happening inside the kitchen, the process of preparing dishes, and the level of sanitation you follow. All of these doesn’t just keep your social media activity going, it provides assurance to your customers of the safety and cleanliness you deliver, especially that most people would rather prefer sanitation over anything else.
In conclusion
There is no single instruction manual on how to conduct social media marketing for restaurants. There are different ways to approach it and in turn, there is no guarantee that one thing is going to work better than the other. However, these tips will get you started on the right path. Along the way, the only thing you need to do is learn and adapt according to the factors and situations that surround your industry.
If you think that all of these are too much to handle, there is a shortcut which guarantees results. You are going to want to seek the help of the best marketing agencies as a result. Contact us today for a free strategy consultation.
Shopify promises to get you started in your entrepreneurial journey. Though, if you want to continuously progress in the right direction, it is going to take some work. One of the things you can do is email marketing, so you should know which services can provide the best email marketing for Shopify.
We specifically say “the best” because there are more than one type of service you can get and they are not all made equal. You are going to stumble upon ones that can be more of a problem than a help. As a business, you can’t risk trying out one service after another just to find what’s best for you. You don’t have the luxury of time and resources.
However, that dilemma is off the table since we compiled the ten services for the best email marketing for Shopify. Each are unique and great on their own. It is generally a matter of what’s best for your needs. Nevertheless, as long as you get one from this list, you are sure to have a positive and productive experience.
The Best Email Marketing For Shopify
1. Omnisend
Omnisend is a tool that offers a wide range of automations for each different stage of the buyer’s journey. You can choose to segment your customers based on the smallest actions. It can be cart abandonment, order confirmations, or browsing activity among others.
Depending on the customer segments that Omnisend creates, you can effortlessly send automated messages at the right time. No need to keep scheduling everything by yourself.
However, the greatest feature of this service would be its expansive capabilities. It is not just limited to email marketing, but to other multi-channel marketing mediums as well. You are able to combine email with SMS, push notifications, and Facebook and WhatsApp messages. Also have the choice to send gift boxes, scratch cards, and other more incentives.
All of that comes in a drag and drop editor, guarantying ease of use and a straightforward integration with Shopify. It doesn’t mean that you can do so much, it is going to get complicated.
What We Liked:
It is everything packed in a single service. Everything you need for email marketing is here and more. If you are utilizing SMS and Facebook and WhatsApp messages, you only need one service for all of it. It makes everything simpler and cheaper.
What Could Be Improved:
Omnisend is one of the pricier email marketing providers. For the cost, you would expect more and better templates. Though, the biggest limitation would be the 15,000 emails base limit for all plans, except for enterprise. So, you are going to have to spend a lot more as your subscribers continue to grow.
Pricing:
There’s a free, standard, and pro subscription which costs, $0, $16, and $99 respectively for 500 contacts. Each have a limit of 15,000 emails. What differentiates the three are the features that come with each. There is also a fourth subscription which is called Enterprise. It has more features and can send an unlimited number of emails. Pricing is custom based on the needs of the client.
The prices can increase based on the number of subscribers you need, along with it is an email limit increase as well. If you want to see how the standard and pro prices change, check their website and type in the number of contacts you want.
Who is This For?
With so many things you can do and the price that comes with it, Omnisend is not for everybody. It is for those who want to go all out on their email marketing strategy. It is also ideal for large stores due to its robust automations, making it easy to handle big audiences.
Video Review:
If you want a deeper and more hands-on look into Omnisend. Check this video review. It talks about the basics up to the things you need to know while using it.
2. GetResponse is one of the Best Email Marketing for Shopify
GetResponse is more than your average email marketing service. It expands to providing other things such as being able to offer landing pages, webinars, and CRM. As a result, you are able to get more done and integrate more things into your email marketing.
However, the best part would be its deep data integration feature. It allows you to sync customer information such as order and product data for advanced segmentation and tagging. The end result are automated email campaigns that best suit each and every customer you have.
What We Liked:
There are a lot of things to like about GetResponse. One that stands out is that it stays true to its intention of convenient email marketing by offering a wide array of premade and amazing templates. It also offers abandoned cart campaigns and post-purchase emails which is something not too common.
Since it is able to offer social ads and webinars, it opens the possibility of creating sales funnel campaigns. With this, you get to show off your product and increase the chances of customer conversion.
What Could Be Improved:
GetResponse might be great, but it isn’t completely perfect. The analytics they provide is not as detailed as what the competition can offer. It needs a little more improvement for you to feel completely comfortable in overseeing your campaigns.
You also don’t have much control over syncing data. It happens automatically every 24 hours, which means delays in automation and showing ideal content to customers.
Pricing:
In terms of pricing, GetResponse provides a wide array of choices depending on your needs. Whether you are looking into a basic small plan to a more professional package, there is something for you.
The base pricing are $15 a month for the basic, $49 a month for the plus, and $99 for the professional. These prices are for a list size of 1,000 people. The more contacts you need, the pricier the plans get. Each subscription also comes with different features.
For the more serious entrepreneurs, there is a fourth subscription called MAX. It comes with all the features of professional and more. Pricing is custom based on the needs of the client.
Who is This For?
The options and capabilities that GetResponse provide is best suited for the bigger stores. If you are one of those, you are going to reap the benefits of advanced automations and CRM the most. You no longer have to individually attend to your massive audience, leave it to GetResponse to do everything fast.
Video Review:
It is not a walk in the park getting into GetResponse. So, check this video out for a walkthrough of the service. It tackles every feature and teaches you how to use it.
If you are looking for strong automation capabilities, ActiveCampaign offers a suite of choices. For starters, anybody who makes a purchase or abandons a cart will be immediately added as a contact. You can create campaigns for abandoned carts, upsell emails, and re-purchase reminders. On top of that, you are offered with CRM capabilities,
Though, those aren’t the highlight. ActiveCampaign allows for conditional email content. As a result, you are able to provide products and offers based on what a contact is interested in.
You can also integrate the service alongside others such as Zapier and Revenue Conduit. Though, the most important one would be website integration. This allows for campaigns based on customers who visit your site.
What We Liked:
The best thing about ActiveCampaign is how its deep data integration works. It is fast, reliable, and effortless to use. To put things into perspective, it’s a breeze. For a business owner who doesn’t have much time to spare, this is what you are going to want.
Another thing you are going to appreciate is being able to have everything in one place. On the profile of your contacts, you are able to see their associated details. You immediately can see their contact orders, abandoned carts, and spending totals. No need to keep on going back and forth between menus.
What’s an email marketing service that doesn’t standout in the marketing department? ActiveCampaign has a wide range of email templates. They are easy to use, modify, and integrate according to your needs and liking.
What Could Be Improved:
ActiveCampaign isn’t perfect, it has its fair share of disadvantages. The one that you are likely going to observe is the steep learning curve involved. With so much features, some things are going to get complicated to navigate through. For example, personalization and conditional content involves manual coding.
While the templates are quite flexible, there is no way to automatically insert products into emails. It is a manual process, and can get tedious quite easily.
Pricing:
There are four types of subscriptions for ActiveCampaign: Lite, Plus, Professional, and Enterprise. The base cost for each are $9, $49, $129, and $229 respectively for 500 contacts. The prices increase as you increase your number of subscribers. Each plan also comes with different features. To check what comes with each, visit their website for a more updated and specific outline.
Who is This For:
Considering how ActiveCampaign can get a little complicated, this is more ideal for larger businesses. To those who are able to put up the time and effort to finely segment their lists and implement complex automations. Even the CRM is strongly suited for handling a lot of repeat customers.
Video Review:
If you want to know how to use or just want to be prepared for what ActiveCampaign offers, check this video out. It is a tutorial and demo that will give you firsthand experience on the service.
4. Klaviyo is one of the Best Email Marketing for Shopify
Most email marketing tools are catered to deal with different business types, not just Shopify. However, Klaviyo is different. It is one of the services that is specifically intended for e-commerce stores for better integration and optimization.
With automatic customer data syncing, things are a lot easier. No more forgetting or rigorous schedules just to keep your email marketing effective and up-to-date. You then have a wide array of options for building automations, from premade to making your own from scratch.
The most interesting thing that you are not going to find somewhere else is the use of data science. With this, it is able to predict when a customer is bound to make another purchase, allowing for a more accurate and targeted email campaign. All of the features comes in an easy to use drag and drop email builder tool.
What We Liked:
Being specifically meant for e-commerce, integration with Shopify can’t get any quicker and easier. This is as simple and convenient as they will get. In addition, you get to have extensive pre-built workflows for all your needs.
It is also to keep track of customer profiles. You have the ability to track and see a wide array of information such as what they’ve done and how much they have spent.
What Could Be Improved:
Klaviyo can be the perfect email marketing tool for e-commerce, if only it didn’t have questionable pricing. Among the competition, it is the pricier option. In addition to that, the pricing structure can get confusing.
Pricing:
There are only two options for Klaviyo, either you subscribe to a free service or go have a paid plan. Going free allows you to have 250 contacts and 500 email sends. If you are going to need more, price starts at $25 a month for 300 contacts and unlimited email sends.
As you grow your contacts or add other features such as SMS, prices will increase. There is no pre-determined payment plan. Instead, visit their website to get a quotation for your needs.
Who is This For:
Klaviyo is suitable for both small and medium-sized business. Whether you have a small or a huge client-base, Klaviyo is more than enough to address your needs without any compromise.
Video Review:
If you want to get a glimpse of Klaviyo, watch this video. It is a tutorial and run-through of the service, allowing you to use it to the best of its capabilities.
Automations up to the smallest details, that’s what Drip is known for. If you want to curate campaigns for very specific parameters, this is the service for you. You can have a target email campaign for the smallest actions such as customer viewed products, placed/deleted checkout, and cancelled orders.
Drip doesn’t just segment customers based on their actions, but on other details as well. Be able to automate your email marketing on parameters such as brands customers bought and how much they have spent.
The service also features cross-channel marketing, especially with Facebook. Integration with Facebook Customer Audiences allows for targeted Facebook Ads in your Shopify automated campaigns. You can then keep track of all of them with the detailed analytics which includes tracking for email stats and revenue stats.
What We Liked:
Drip allows for easy integration. You can integrate it with Shopify conveniently. Activating web tracking doesn’t even need any tracking code. It is as straightforward as it can get.
There is also a wide array of automation choices. You can go simple or as complex as you want. Features such as parallel paths, decisions, and actions are just some you can use. Using the pre-made templates also allows for a variety of choices. Pick from cart abandonment, welcome series, coupons, and a lot more.
What Could Be Improved:
As a service that is aimed to assist business, it helps to have the choice when to bump up your subscription plan. Apparently, Drip doesn’t warn you when you are going above your contact limit. Instead, it automatically upgrades your subscription which could result to unexpected and unwarranted expenses.
While it may have been mentioned that you get some choice in the templates department, it really isn’t that much. Taking a look at the price, you should be able to have more.
Pricing:
Drip pricing varies depending on the number of contacts you want. To give you a perspective on the possible costs, for 2500 contacts, it is going to be $39 a month. Bumping that to 5000 contacts would cost you $89 a month. All comes with unlimited emails. To know how much you are going to spend based on your needs, visit their website.
Who is This For:
This service works best for medium to large businesses who want to have complete control and personalization of their automations. It also helps if there are no financial constraints because this service could get expensive quite easily.
Video Review:
If you are on the edge if Drip is right for you, check out this video. It talks about the pros and cons of Drip in detail and how it could be the best service for you.
6. Campaign Monitor is one of the Best Email Marketing for Shopify
If you are looking for an all-around email marketing service, Campaign Monitor is one that is hard to ignore. It is designed to work best with e-commerce, so expect to get all the features you need. To make things better, it comes in a package highlighting ease of use.
The editor is a simple drag-and-drop mechanism. Nothing too hard or time consuming to use. It is intuitive for a fast workflow without compromise on quality. You can also make use of their modern email templates that are not just beautiful, but are also functional.
If that isn’t enough to get your attention, then you might want to know that it isn’t just about email marketing. With Campaign Monitor, you are also able to implement transactional emails for more choices and flexibility with your campaigns.
What We Liked:
Campaign Monitor is a fuss-free type of service. You don’t have to spend a lot of time learning its every feature. It is all completely intuitive. Despite the simplicity, there is no compromise on the things that you can do.
At this price point, it is the best combination of features you can get. It even has something more expensive alternatives do not have like time zone delivery and send time optimization.
What Could Be Improved:
If there is something you can possibly hate with Campaign Monitor, it’s going to be the extreme limitations of their free plan. While you are more likely going to seek out a paid plan, it would have been helpful to have free subscription that allows you to do something. This just pushes you to spend money to test it out and know if it is the right one for you.
Pricing:
Campaign Monitor has a free subscription but is only limited to sending emails to 5 subscribers. The intention is to allow you to test out the service.
You are most likely going to seek out a paid plan which comes in three variations. The cheapest is $9 a month for 500 contacts and an email send limit of 2,500. It is then followed by the unlimited plan of $29 a month for unlimited email sends for 500 contacts. Lastly, premier costs $149 a month and also features unlimited emails among others.
As you increase your contacts, the price of each plan goes up. To know how much you are bound to spend for your needs, visit their website and play with their pricing plans.
Who is This For?
Regardless what kind of business you are, small, medium, or big, Campaign Monitor is an advisable choice. It is an all-around service, making it functionally viable for any e-commerce business. The basic plan is also not too expensive so budget shouldn’t be much of a problem.
Video Review:
Not so much a review, but more of a tutorial. Check this video out to know how easy it is to make a custom campaign monitor template.
Being one of the earliest email marketing vendors, you would have high hopes for Constant Contact and you’re not going to be disappointed. Their decades of experience have allowed them to perfect the most crucial features of an email marketing service. One to take note is the seamless communication with Shopify.
However, what really makes this service stand out is the ability to create coupons, polls, and special offers. You can also create automations over the smallest actions such as where users click. There is even a choice to automatically resend emails that weren’t opened by a contact.
What We Liked About the Best Email Marketing for Shopify:
What you are going to appreciate with this service is its ease of use. Just drag and drop to create your email marketing campaigns. You can add products into your emails or send abandoned cart campaigns effortlessly.
Constant Contact has a unique way of classifying their segment. You have the option to do it based on their behavior such as first-time, repeat, or lapsed customers. As a result, it opens a lot more creative options and flexibility as to what you can do.
What Could Be Improved:
While Constant Contact holds a lot of features, it really isn’t accessible on the cheaper plans. Instead, you need to opt for the more expensive plus option in order to be able to do something worthwhile. If you compare this to the competition, their cheaper plans offer a lot more on the table. So, it is a matter of going all out with Constant Contact or not at all.
Pricing:
The service only provides two payment options: email and email plus. They start at $20 and $45 per month respectively for 500 contacts with unlimited email sends.
To know how much you are going to spend if you want more contacts and to know the features that comes with each plan, visit their website.
Who is This For:
If you don’t want something so robust and just need something that does the job, Constant Contact is a viable choice. It is for small stores who just needs the basics or the bigger businesses who are capable of shelling the more expensive price to do a lot more.
Video Review of the Best Email Marketing for Shopify:
Check this video out for a review and tutorial of the service. It can give you a better idea on whether or not this is the service right for you.
SendinBlue is one of those email marketing service that is best used with Shopify. The reason being is it has a dedicated plugin and comes with detailed setup instructions. You won’t be scratching your head just trying to get it to work. Right off the bat, you are off to a good start.
Originally, SendinBlue mainly functions as transactional emails, but it has now evolved into a multichannel space. That includes email marketing, SMS, and live chat on your page. It is an all around service that will surely address all your business needs.
If you need more, some of the notable features of the service include the ability to build sign up forms and create landing pages.
What We Liked About the Best Email Marketing for Shopify:
SendinBlue puts everything you are going to need in Shopify in one place. You are able to conveniently send marketing emails, transactional emails, and SMS with only one service. Syncing data with contacts is also fast and convenient. As a matter of fact, it allows you to see the activity of each customer and create specific automations based on that.
What Could Be Improved:
The inconvenient thing about SendinBlue is you cannot integrate products into your email campaigns. Even adding purchased items into your confirmation emails is going to require some coding. While other aspects of the service are straightforward, this part isn’t. It can get take some time to learn and get used to.
Pricing:
Unlike most email services, SendinBlue has no contact limit regardless of your plan subscription. There is a free option which allows for 300 emails per day. It is then followed with the lite subscription which starts at $25 a month for 10,000 emails. The third plan is premium at $65 a month with 20,000 emails. If you have more needs, you can go for enterprise which is priced based on your needs.
You can increase the monthly email limit for each subscription plan. However, it will result in an increase in price. Check their website to learn by how much.
Who is This For:
SendinBlue can be considered as one of the more budget-friendly email marketing option. Therefore, it is suited for businesses who are on a budget. It is the perfect ratio between benefit and costs, and is one of the most economical choices in the market.
Video Review:
Features look good on paper, but how do they really stack up in application? Hear the opinion of one who has actually used the service. Learn whether or not it is what it claims to be and how it can be the perfect option for you.
Sometimes, people want something that just works. No bells and whistles or flashy features, just the things you need for an email marketing campaign. MailerLite is one of that service. Everything you need from direct integration all the way to automations is here.
It might be feature packed, but it doesn’t end up seeming too complicated and overwhelming. Even if it has the capacity to create landing pages, surveys, and dynamic content, it is as straightforward as it can get. It is all thanks to a simple drag and drop tool. You can even place products directly into newsletters in this best email marketing for Shopify service.
What We Liked:
The automatic syncing and integration feature of MailerLite with contacts significantly helps in saving time. In addition, you get to have a wide array of options in segmenting your contacts based on the smallest actions they have taken. This allows you to get really specific and provide content that specifically caters to them.
What Could Be Improved:
While the simplicity of MailerLite can be a good thing, it can also be disadvantageous. If you want something that can do more, you might find yourself being restricted with this service. It doesn’t have some advanced features that some would consider to be standard such as automations for customers visiting your site.
Pricing:
MailerLite surely comes in as one of the cheaper products in this segment. There are only two pricing options. You either go free or premium. If you don’t want to spend anything, you are eligible to an email service that accommodates a maximum of 1,000 contacts and 12,000 emails per month.
Going premium means having the ability to send unlimited emails per month. It starts at $10 a month for a maximum of 1,000 contacts. Going over that will cost $15 and would allow you to have a maximum of 2,500 contacts. To know more about how much you are going to spend for your needs, visit their website.
Who is This For:
With its adequate feature set and cheap price, MailerLite is more suited for beginners and those who are on a budget. It is easy to use, serving as a great gateway into more complex and advanced services in the future.
Video Review:
Wondering if MailerLite is the right one for you? Take a look at this video demonstration. Get a grasp of what your getting into for a smoother experience.
Whether you are a beginner or don’t have much time to spare, SmartrMail is a great choice for you. Basically, it does all the work for you, leaving you with a lot of time to spare. To put this into perspective, as soon as you get started, it generates a template based on your Shopify store design and branding.
It uses machine learning to understand the activity of your contacts and provide them with content they desire. It is complete with links and images so you don’t have to do anything else to optimize your email campaigns.
What We Liked:
The extensive simplification of SmartrMail is surely desirable. While it does a lot of the work for you, you also have the option to gain full control and do everything in your own terms. It is both flexibility and simplicity in one service.
What Could Be Improved:
Since the service is so concentrated on having everything done, the tools to create custom emails is not as refined. For example, it doesn’t have a drag and drop editor. Instead, it has arrows you click to move something incrementally and that gets tedious and annoying.
Even the process of setting automations are not user-friendly. It is an extensive process with no visual editor. The entire process is unnecessarily hard if you want to start customizing your email marketing campaigns.
Pricing:
SmartrMail offers to plan options. The cheaper being the standard plan which costs $19 a month. It offers a maximum of 1,000 contacts and 12 emails each. The unlimited plan is $99 a month for 1,000 contacts with unlimited sending. Increasing the total number of contacts will incur an increase in price, check their website for a more accurate pricing for your needs.
Who is This For:
Considering how most of the things is done automatically by the service, this is best for those who are still trying to get into email marketing. Whether you are a beginner or a small business, this is a great way to get started.
Video Review:
If you need any help or you have any questions, check this video out. It is a complete run-through of the service and all its features.
What is the Best Email Marketing for Shopify Based on:
You might be wondering how this list came about. What were the criteria that were followed that resulted to this compilation? How did these services became the top 10 choices?
We can guarantee you that this didn’t came about randomly. Instead, there are characteristics that every great email marketing service should have.
1. Easy to Use Email Editor
If you are going to do email marketing, then it comes that you will be writing a lot of emails. So, you are going to want an intuitive editor that allows for fast and easy dragging and dropping of both texts and images. When it is not the case, it is only a matter of time before email marketing gets too tedious and time-consuming.
2. Reporting is A Must-Have For The Best Email Marketing For Shopify
What makes you think that your email marketing campaign is effective? How sure are you that you are spending on something that is bringing in results? This is the reason why services like these should be able to provide a progress report. Be able to learn where you are failing, cut off failed efforts and concentrate on ones that are actually helping your Shopify store.
3. Automatic Integration with Forms
If you are going to conduct email marketing, the ease of creating emails is going to make a huge difference. This is where automatic form integration comes in the picture. If you are going to code every form you have into your emails, it is going to take a lot of time and effort.
4. The Best Email Marketing for Shopify Should Have Contact Syncing
Your email marketing campaign is not going to deal with just one recipient. Remember, you are running a business. In the highest likelihood, you will be sending hundreds to thousands of emails a week or even in a day. If you are going to individually add a recipient, it is going to take a lot of time and manpower. So, contact syncing should be a built-in feature.
5. Audience Segmenting and Automation
The best part about email marketing is that it is targeted to individual people. What this means is that you can create an email that will cater to their likes and will result in the highest chance of converting them into a customer. However, how do you make it possible to send out specific emails based on the needs of over a hundred potential clients? The answer is a segmenting feature. The best email marketing tool for Shopify should allow you to segment your audience based on a specified criterion.
Best Shopify Marketing Tool Overall
The ten services you see here are the best in the market. There is no doubt that as long as you choose any one of them, you are going to have a positive experience. However, not all of them can be the best. One is going to be better than the other. If you want to know how one compares to the rest, we evaluated their performance in each criterion.
Take not that 1 stands for “adequate”, 2 for “more than adequate”, and 3 for “excellent”.
Service
Ease of Use
Reporting
Automatic Integration
Contact Syncing
Segmenting and Automation
Additional Features
Price
Total
Omnisend
2
2
3
3
3
3
1
17
GetResponse
3
1
3
2
3
3
2
17
ActiveCampaign
1
2
3
3
3
2
1
15
Klaviyo
3
3
2
3
3
1
1
16
Drip
3
2
3
2
3
3
1
17
Campaign Monitor
3
2
2
2
2
2
2
15
Constant Contact
3
3
3
3
3
2
2
19
SendinBlue
2
3
1
3
3
3
3
18
MailerLite
3
2
3
3
3
1
3
18
SmartrMail
2
2
3
3
2
1
2
15
Final Words
Nobody said email marketing is going to be easy. It may sound straight-forward, but there are a lot details and specifics surrounding it. However, as long as you don’t make any mistakes during the first steps, you are bound to learn and adapt throughout your experience.
In the event that you think that all of these are too much, there is actually a shortcut. Being a business owner, marketing shouldn’t be on your table. Delegate it to the best online marketing agencies. Contact us today for a free strategy consultation.
Demand for hotels is always there, but even then, with the market being saturated by a number of options and choices, you are going to need to be competitive to stay afloat in the industry. In today’s generation, there are a lot of things you can do. Out of all of them, the one you must first venture into is social media marketing for hotels. It is cheap and does not require any extensive technical expertise in order to implement it. The question is, what should you be doing?
1. Identify Your Social Media Preference
The first step in social media marketing is knowing the platform you will be using. There are a lot of choices and the top three are Instagram, Facebook, and Twitter. One has its benefits over the other. Choosing which one to start on is going to be overwhelming. In addition, you also have more choices beyond those three. They may not be the top social media platforms but depending on your market, they can be as effective such as Pinterest and LinkedIn.
You can opt for more than one social media platform. As a matter of fact, the more the better. Increasing your digital presence is never a bad thing. The more you put your name out there, the more likely for your hotel to be found and considered as a choice. Just make sure that enough detail and attention is given to provide quality social media experience to potential customers.
2. Understand Your Market
Resorts World Sentosa
Not all hotels are the same. One has a certain theme and aesthetic along with having specific services and amenities. You don’t have to win every potential customer, you just need to make sure that those who are in the market for you, actually find you.
Capitalize on what you have to offer as a hotel. What is your aesthetic, whom does your services specifically cater to, and so on. The sooner you understand who you should be marketing to, the easier it is for you start creating your marketing material. Mold your posts based on your target audience.
The problem with most social media marketing campaigns is that it is usually very vague. Hotels want to win as many potential customers as possible, so they market their prices and offers instead of the hotel itself. Remember that travelers look for the best experience for them, the budget is only a second consideration.
3. Social Media Marketing For Hotels is About Showing Off
Marina Bay Sands
People who are looking for hotels want to know what they are getting into. The most dreaded part for every traveler is realizing that a hotel is not what they expect it to be. Most of the time they find the place too small or aesthetically unappealing. Things are a lot worse for families when they see that the place is not as family-friendly as they expect it to be.
You don’t want to create a bad experience for your new customers. In addition, you want to assure potential customers of what they are paying for. So, what you are going to want to do is show off your hotel. Post as many photos as you can. If possible, do a video walkthrough of your rooms and amenities. If you have nothing to hide, you can show off your hotel as it is.
The better the image that a customer gets about your hotel, the more confident they get. They are able to know what they are paying for. Ultimately, they make an informed decision when choosing your hotel. Creating trust and exposing the great things you have to offer is a guaranteed way to win the hearts of potential customers.
4. Use Reviews to Leverage Your Credibility
The Bellevue Resort
Finding things to post on your social media pages can get exhausting. There are just going to be days that there is nothing else to show off. During times like these, it is best to use the feedback of prior customers. As a matter of fact, you should make it a habit. Potential customers are likely going to trust what other people are saying about your hotel than your marketing materials. If a lot of people are saying that you have great service, that is more likely going to influence the decision of potential customers.
Your credibility is entirely based on the feedback of your customers. As a result, never underestimate whatever they have to say. Promote good ones and address the negative. Depending on how you respond to negative reviews, it can possibly turn into a positive selling point for your hotel.
5. Social Media Marketing For Hotels is About Being Active
The hardest part about social media marketing is always being active. When you are not creating a post for an entire month, it could mean badly on how potential customers view the business. It creates the impression that it is not prominent and is not able to cater to the needs of the customers. As a hotel owner, you should accept the fact that the activity of your social media platforms delivers a sense of luxurious and quality experience.
6. Improve Your Followers
The Ritz-Carlton
When people see your total number of followers, it also influences their decisions. The more there are, the more credible you become in their eyes. Apparently, people associate followers with the impact of a business to a population. What this means is that if you don’t have many of them, it creates the impression that you are not prominent and not worth taking a look into.
It is common sense. The more followers you have, the more prominent you are in the hotel industry. It is something that a lot of customers look into. As a matter of fact, nobody wants to put money on a business that has not yet proven itself.
7. Be Accommodating and Reachable
Social media is a platform where people can connect and is not specifically intended for marketing. What this means is that there are a lot of uses for it. Be versatile enough to use all the avenues that are available for the platform of your choosing.
Take for example the messaging feature. Don’t ignore it. When people have concerns, message them. If they leave you a message, make sure to reach out and give them the answers they want. There are a lot of situations that potential customer just needs something. The sooner you answer, the bigger the chances that you secure their decision.
Most people look at social media pages of business as a way to reach out to them. It has been like that. If you don’t play along with the standards set by society, you are going to trail behind the competition. People expect businesses to answer inquiries, if you don’t, the next one is guaranteed to be better than you.
8. Market the Place, Not Just the Hotel
Shangri-La Hotel
There are a lot of things you can include in your social media marketing for hotels. You can talk about the location and the different things that can be done in the city. In this way, you are appealing to a specific audience which would be travelers and adventurers. These are people who are finding places to go to and things to do.
9. Small Details Matter in Social Media Marketing For Hotels
Radisson Blu
Even the slightest features in your hotel can make a huge difference in attracting customers. Small details such as design and whether or not you have a restaurant or bar can make you stand out over the competition. When marketing in your social media platforms, you don’t necessarily have to show off only the big things. Keep in mind to value even the smallest details, even to the tightest corners of your hotel. You never know that the views and aesthetic which you thought were not a big deal, means a lot to others.
10. Integrate Occasions in Your Social Media Marketing for Hotels
The demand for hotel accommodations is daily, but things are much busier during specific days. More people are on a vacation during the holidays such as Christmas and New Year. In addition, there is higher demand even on smaller occasions like Valentines and Halloween. If you want to stay relevant, you need to be active during these occasions. Moreover, be able to go along with it by posting related content on your social media platforms.
Final Words
Even if social media marketing for hotels is all the fad these days, it is easier said than done. Despite sounding simple, it is overwhelming. There are a lot of things you can do. There are also a lot of things that you should not do but you think is right. Nevertheless, sticking to the common approaches will at least get you started on the right track, allowing you to learn things and adapt along the way.
If you think that this is too much. If you think that social media marketing for hotels is not something that you can do on your own, we can help you. As an online marketing agency, we can guide you from start to finish. Contact us today to get a free strategy consultation.
The restaurant business is tough. There are a lot of competition and each have their own twist to every service they provide. When you are running a typical diner, what do you have against exotic or foreign cuisines? The answer is simple, restaurant marketing. A great service can easily be toppled with the right restaurant marketing strategies.
1. Social Media Challenges or Contests
You have always heard that the right path to marketing in today’s generation is social media marketing. It has been repeated so many times that it is starting to sound so cliché, and it is. People say that it is the cornerstone of modern marketing, but nobody talks how to use it.
Setting up your social media accounts is only the beginning. Where the real restaurant marketing starts is creating challenges or contests. If there is content that engages your customers the most, it is going to be something in which they can partake in. Remember to choose the right guidelines and criterion. The better the mechanics, the more engagement you are going to receive.
2. Advertise Locally
The greatest thing about modern online marketing is that website algorithms have become more effective. Go to Facebook and Instagram and you have the option to have your ads show only to people within the area. What this means is that you end up spending on advertisement on people who are likely going to be customers.
Don’t advertise internationally or even nationally, unless you have multiple branches. Don’t hold on to the thought that people are going to come to your city and would walk into your restaurant. That rarely happens, so you are better off advertising locally and investing in local SEO.
3. User Generated Content for Restaurant Marketing
Let your customers speak. Whether it may be on your website or your social media platforms, give your audience the chance to create content. It can come in the form of a feedback or restaurant check-in with a photo. What this does is give your business credibility. People are going to trust the satisfaction of a prior customer than the words of the business.
So, don’t limit your content to your marketing material alone. Urge customers to generate feedback, post photos, and so much more. This puts lesser burden on your side to think about content you can post as well as has a much bigger impact on your social media marketing.
4. Restaurant Marketing Involves Influencers
Online celebrities, also known as influencers, are getting more prominent. In today’s generation, most of them have much more influence over television stars. Not only that, since most of them are self-made, they don’t have a baseline on their minimum pay. Most are glad to do an endorsement with as little as getting things for free.
Invite an influencer and have them dine in for a mention in their social media platforms. It might be a small thing, but with what they are known to do: telling their fanbase what to do and not to do, it is enough to persuade a number of people to try out your restaurant.
5. Instagram is Still Alive in Restaurant Marketing
A lot of businesses flourished from the help of only one social media platform and that is Instagram. It is the most ideal place to post photos and attract customers purely from your aesthetic. It doesn’t matter how it tastes, if it looks good, people are going to surely visit.
Instagram has created a community of people who want to show off. The word “insta worthy” even became a thing which means a photo that is deemed worthy to be posted in Instagram. What we are trying to say is capitalize on this. People who post photos of your restaurant in an aesthetic standpoint are bound to create a lot of interest.
6. Loyalty Programs
Being in the business industry, you should be good at looking for cultural changes. While most people would walk into restaurants in the past, things have changed today. People would pull out their phones and either book a reservation or have food delivered. There are so many apps today that cater to the growing food industry, from food delivery to food review websites.
With so many avenues to sell your business, you also have a wide range of outlets to deliver coupons, discounts, and freebies. Make sure that you are making the best out of them by keeping your prior customers coming back for more. Think of different ways to create your loyalty programs. The more unique, the better it will be in attracting interest.
7. Improve Products and Presentation for Restaurant Marketing
Not solely a restaurant marketing approach, improving your products and how you present them is going to make a huge impact. Some people say that if it is great, don’t change it. However, times have changed. The restaurant industry is so competitive and innovative that there are new things available every day. If you are not able to cope up and provide your fair share of new things, you will be left in the dust.
You don’t have to make a new menu every now and then. It can be as simple as renaming an old dish in the menu and adding a few bells and whistles. Have specials during events and use witty naming schemes that are easy to publicize in social media. People are now susceptible to wit, being shared and engaged with more frequently than serious types of marketing content.
8. Repurpose Restaurant Marketing Material
What you have used a year ago doesn’t necessarily mean obsolete. If you are selling burgers prior and still do now, your old banner can still be used. However, why would you want to do that? Simple, for brand building. Staying true to your brand by keeping a consistent persona generates customer loyalty. While you provide something new and improve for the better, customers still feel that they are eating in the same restaurant which they have learned to love. Just make sure to do some minor changes on your restaurant marketing material.
9. Advertise Menu and Ingredients
Remember what your business is. You are selling food. If there is anything you should marketing the most, it should be that. Most people forget this, getting too occupied with formulating their aesthetic or their brand personality that they forget to mention their food. Look at a lot of restaurant social media pages, you can barely get a glimpse of their available offerings.
Always put your menu first. Make sure it is the first thing that your audience sees. People came to your social media page because they want to know more about what you have to offer. Next would be specify your ingredients. More people are now conscious with what they put into their bodies. Remember that you now have vegetarians and vegans along with lactose intolerant people.
10. Going Live and Social Media Stories
A great additional feature to a number of social media platforms is the social media story. Upload short clips of how your business is doing on a daily basis without having to crowd your pages with unnecessary content. Also, don’t forget about the live feature. A lot of people are getting amazed by this that they are fast to click a live event as soon as it pops up in their notifications.
Final Words
Restaurant marketing strategies should differ year after year. Changes are going to happen in which you must adapt to. Listen to your market, understand your audience, and be versatile to the new opportunities that open before you. It is a continuous learning process but if you do it right, you will find yourself in the path to success.
If you think that it is too hard, don’t have enough time, need some help or simply don’t know where to start, we have the solution just for you. Contact us today for a free strategy consultation.
Not everybody promotes a business or product. Some advocate for causes and awareness. Despite having no financial gain, nonprofit organizations still need to conduct marketing for various reasons. If you want to forward your cause, nonprofit marketing is something you cannot ignore.
What is Nonprofit Marketing?
Every effort that involves widespread awareness without any form of financial gain in the end falls under nonprofit marketing. It is more challenging as costs should be kept as little as possible since there is no expected return on investment.
Uses of Nonprofit Marketing
Despite not making any revenue, nonprofit organizations still need marketing for multiple reasons.
Creating Awareness
Problems in society usually go unsolved because they are rarely recognized. When the people affected are a minority or financially disadvantaged, they usually don’t get the attention they deserve. Nonprofit marketing makes sure that their voices are heard. It guarantees that the issues where advocacies stem from resonate around people and communities.
Nonprofit Marketing Promotes Causes and Services
Nonprofit groups provide at least one form of service. It will go unutilized if the people who are supposed to be recipients of these are not aware of its existence. In most cases, disadvantaged people are the ones who have the least access to informational outlets. As a result, it makes nonprofit marketing all the more important.
Fundraising
With the only source of financial support being donations, it is important for nonprofit organizations to constantly seek for donors. Nonprofit marketing ensures that fundraising programs resonate around societies and communities. The wider the reach, the more funds that can be raised.
Another aspect that keeps nonprofit organizations running is the involvement of volunteers. People who do not seek any financial gain from their labor keep the movement afloat. As a result, there is always the constant need to have members sign up and lend a helping hand. The more the general public understands the advocacies of a nonprofit organization through nonprofit marketing, the more it can generate individual involvement.
Encourage Recurring Donations
People want to know where their money is going and whether they are actually helping. Continuous nonprofit marketing campaigns give reassurance to donors that their money is at play. The more satisfied they are with the outcome of their donations, the more likely they are going to continue.
Drive Political and Social Change
Issues placed under the spotlight spreads awareness. Gradually, it will impact individual outlook and drive changes in both political and social aspects.
Challenges of Nonprofit Marketing
Only a majority of for-profit marketing strategies can be applied with nonprofit marketing. There are usually problems with nonprofit organizations that make the marketing process more difficult.
Audience Niche
Whereas for-profit organizations sell either a product or service with the aim to address a consumer need, nonprofit organizations market advocacies which don’t really fit well with a vast majority of audiences. In most cases, a single campaign doesn’t urge the need for cooperation from a number of people. It is only during repeated marketing does a social issue become more understandable and recognized.
Financial Constraints
The lack of a consistent source of funding urges nonprofit marketing to cost as little as possible. While marketing limits by businesses are dictated by the profit their product makes, nonprofit marketing is always about being the cheapest and most effective.
Contradicting Ideologies
Not everybody shares the same belief. Helping the poor is not going to be a concern for individuals that believe hard work is the solution to poverty. What this means is that there are going to be people that are impenetrable to your nonprofit marketing.
Tips for Nonprofit Marketing
Without a doubt, achieving nonprofit marketing success is a huge hurdle. However, applying the right approaches can make a lot of difference.
Understand Your Audience
Not everybody is going to be the same. Some are going to be more susceptible to certain forms of marketing over another. It is important to know what your audience wants to hear in order to feed them with the right type of information that will win their sympathy and support for your nonprofit organization. So, have different types of approaches for different demographics, cultures, age groups, and so on.
Advertise Your Goal
While it is helpful for people to know what you are doing, it is better to advertise what is the end goal. People are much more susceptible to the idea that their efforts are contributing to something bigger. Take it this way, advertising that your purpose is to save starving children from the streets is going to leave a lasting impression than just telling people that you are conducting a feeding program.
Segment Your List
Don’t overwhelm your audience with your programs and what you aim to achieve. A single nonprofit marketing campaign should focus on one goal and target audience. Putting too many too much on one advertisement can lead to confusion.
Use Current Events
Capitalize on what is happening around society. People are not going to sympathize with a social issue unless they see it first-hand. For example, if the news is all about environmental catastrophes, use this to leverage on spreading environmental awareness.
Nonprofit Marketing Strategies
As a nonprofit organization, you are going to want to perform the most cost-efficient marketing strategies. These are ones that capitalize on audience engagement instead of marketing material quantity.
Content Marketing
Content marketing is about gaining the attention of your audience through valuable content. Generally, you provide material that is related to your advocacy but is also informative in its own way. People get educated objectively and are then more likely to be susceptible to an advocacy.
Objective content is shareable. An article about poverty can be referenced and shared by a number of people. As a result, your advertisement is propelled by the engagement of your audience.
Social Media Marketing
With almost every person having at least one type of social media account, advertising in these platforms is the most logical thing to do. Starting an account or page is free and it is relatively easy to begin engagement. You can have your friends and acquaintances share your posts which can set off a series of domino effects.
Inbound Marketing
Understanding your audience and giving them an emotional experience is the idea of inbound marketing. When you are advertising a cause or advocacy, engaging your audience emotionally is what you are going to want. It is going to require more manpower and engagement, but it creates long-term followers. Achieving this involves emailing, follow-ups, and talking personally to your audience.
In Conclusion
Marketing itself is not an easy task, let alone that there is no financial gain in the end. While the number of challenges and hurdles are numerous, it is not impossible. It is just going to take a little more effort and patience.
If your nonprofit organization has some funding to spare and would want to immediately propel your advocacy, the help of the best marketing agencies can make all the difference. Contact us today for a free strategy consultation.
A lot of people go through legal battles everyday. Whether it may be as small as a dispute with a neighbor or a much bigger case, a person is going to need an attorney. However, despite the huge market for legal assistance, you might not get as many clients you would expect. The reason would be your law firm marketing. You are going to need to up your game in putting your name out there for potential clients to see if you want them to actually approach you.
Why is Law Firm Marketing Important?
People are always constantly questioning if marketing is important. The answer is simple and one word: YES! What marketing does is put your brand, name, product, credentials, and everything else out there for people to see. You can’t have clients if they don’t know if you exist in the first place.
Don’t be part of the population that doesn’t see the importance of investing in law firm marketing. You are not just helping yourself, but the people who need your service as well. Remember, not everybody immediately knows where to go when looking for an attorney.
How Much is Law Firm Marketing Going to Cost?
Marketing in general is a vague service with a wide range of pricing options. In this age of social media and widespread internet use, you could basically start off for free. If you have extra funds, you can propel yourself to instant success.
However, keep in mind that it is all about implementation. Putting more money doesn’t necessarily mean better results. Having a proper law firm marketing strategy is going to yield better results than just paying every ad service out there.
Digital Law Firm Marketing: The Best Option?
There are a lot of marketing mediums. You have television, radio, and internet. Even the newspaper is still a viable marketing platform today. With lots of choices, the question is, where you should start and what is the best option?
With almost every person being on the internet because of social media, the answer is quite obvious. Internet traffic is much bigger than television, radio, and newspaper combined. You have a much wider reach, both locally and internationally.
Along with being the most effective, it is also the most cost-efficient. Starting a Facebook page for your law firm is basically free. The same idea applies to other social media platforms such as Twitter, LinkedIn, and Instagram. Putting in money for paid promotions is also an option. The best part is that marketing algorithms for these platforms are effective, only showing what you have to sell to people who are likely in need of your service.
Getting Started in Digital Law Firm Marketing
Starting your marketing venture into online platforms seems easy at first glance, but once you dip your toes into it, you realize how deep it is. With the wide range of options and possibilities, getting overwhelmed is normal. You are going to question where you should be starting and what you should be starting with.
Start with Social Media
Every digital marketing venture starts with having social media pages for your law firm. The social media trinity are Facebook, Instagram, and Twitter. These are the most widely used, and therefore, are going to get you the most reach and exposure.
You can further extend to other platforms as you see fit such as Pinterest and LinkedIn. While they are still great platforms along with others more, it is still best to prioritize the social media trinity.
Have A Website
The all-time question for every business is, is a website important? Unfortunately it is. Social media pages can only do so much. Giving your clients a unique experience with your website is going to have a big impact on their decision.
A website though is going to cost you. Domain expenses and getting someone to create it are just some of the costs. So, while it may be an important addition to your law firm marketing, only consider this as a second priority.
Market Using Content
Don’t just sell the name of your law firm, market what you are good at. Create articles and other forms of content related to your field. In your website, create a blog post about people’s rights, how to engage in a conflict liable-free, and so much more. Chances are, most people are not searching for an attorney to begin with, instead they are looking for legal advice. When they stumble upon your content by chance, it is then that your firm becomes a reference for future use.
Content also reinforces a client’s piece of mind. If they can see that you are good, passionate, and knowledgeable with what you do, it makes them more confident with what you have to offer. To say the least, every article or content you make is an added credential.
Paid Ads Give You A Boost
You have made your website and social media pages, the next step you can take is promoting them. What this means is investing a little money to give all of those a much wider reach. For example, if you pay for ads in Facebook, your page and posts get suggested to people that are not directly associated with you.
Every social media platform has this option. Depending on what you are using, you are going to have a wide array of pricing options to choose from. Even Google has paid promotions which puts your website on the first page of results when people are looking for legal counsel.
Maintain Activity and Engagement
Don’t just settle with establishing your online presence, also make it felt. You are going to want to maintain activity with every platform you are in. When talking about social media websites, keep posting content and engage with your audience. In regards to your website, upload new blog posts and other forms of material.
The times have changed. People want to feel that they are engaging with the brand instead of just seeing it. The more active you are, the more you give the impression that you are reaching out to them. This is a core principle and a pillar of success in digital marketing.
The Next Steps in Your Law Firm Marketing
Once you have achieved stable footing, you are going to want to know what’s next. It all depends on your goal and what you want to achieve further. There is no one way to answer it, but here are some key notes.
Be Consistent
If you are yielding great results from whatever you are doing, maintain it. You don’t necessarily have to do new things all the time. As the saying goes, if it ain’t broken, then don’t fix it.
Know Your Goals
What you want to achieve next is going to pave the way for your next priorities. It could be that you want more leads or that you aim to improve the quality of your leads. Remember that you can’t do everything at once. It is better to concentrate resources on a single goal than to spread everything out thinly among a number of initiatives. One great effort is going to be better than five mediocre ones.
Keep Costs at A Minimum
It is easy to get carried away with marketing. The feeling of success is intoxicating and addictive. Once you see your progress, you immediately want more. There is nothing wrong with chasing success, but keep in mind that this is just the marketing aspect. You are running a business and marketing is an operating cost. Still learn to keep it at a minimum and make sure you are making a profit entirely.
Be Versatile
Along the way, you are going to learn new things in your industry. You are going to observe which platforms more people go to for legal advice and what their engagement preference is. Learn to adjust and adapt with your experience so you can improve in the best and most efficient way possible.
In Conclusion
It is definitely a lot to remember, but it is going to be worth it in the end. Digital law firm marketing reaps huge results, beyond what you would expect in most cases. It is just a matter of doing it properly.
If you are thinking that this is all too much and if there is a shortcut, well, there is. With the help of the best marketing agencies, you don’t have to think about any of these. Contact us today for a free strategy consultation.
Amazon is one of the biggest e-commerce platforms. It has a huge customer base and an effective online selling structure. Even then, success is not immediately guaranteed for your business. Standing out from the competition is one of your biggest challenges, but there are a lot of ways on how to increase sales on Amazon and we are going to give you three of the best of them.
Why E-commerce?
Every year, more and more businesses make a jump into e-commerce. Even major brands and businesses are starting to provide online purchases instead of settling with their already established network of stores. The question is why? Why is there the need to shift to e-commerce?
The answer is simple, adaptation and keeping up with the trend. More and more people are having a higher affinity towards online shopping. It is fast, convenient, and consumes less time. People can make a purchase with a click of a button and just wait until it arrives. Compared to physical stores, it has its perks which a lot of people are happy to exploit.
It is important to understand why e-commerce is thriving and rapidly growing. It gives insight on what you should be concentrating on when working with your e-commerce business. Ultimately, it will tell you how to increase sales on amazon.
How to Increase Sales on Amazon Tip #1: Work on Your Posting
Despite the benefits of online shopping, there are still drawbacks to the system. One of that is being unable to get a good look of a product before making a purchase. As a result, when trying to make a sale on Amazon, make sure that you are doing your best to bridge this gap between product and customer. Remember these three core concepts.
Provide Quality Photos
If you want your customers to buy your product, give them a clear and appealing image of what it is. There is a balance between refining your photos and giving a realistic expectation. Trying too hard to make things look good is going to make your customer skeptical. While doing little can make your product unappealing.
Always provide photos that you have taken of the actual product from every possible angle. Leave nothing to be questioned. The better the overall image they have of what you have to provide, the more confident your customers get in making a purchase.
How to Increase Sales on Amazon? Describe Your Product!
Your photos can only show so much, so never forget to clearly describe the features of what you are selling. Just like in providing photos, provide details to a point that you leave nothing to be questioned.
What most people are afraid of is buying the wrong thing. Purchasing a phone that is not 5g capable, a keyboard that is not wireless, or a headphones that is not surround sound. It is something that commonly happens in e-commerce and it could all have been prevented with a proper and comprehensive product description.
Optimize Your Keywords
So you now have great photos and a proper product description, but you are still having little to no sales. Let us introduce you to the third core concept, optimize your keywords. What this means is that you are going to want to name your product post using the most relevant words.
How you name your product post is going to determine the rate that it is going to be seen. Selling memory cushion mattresses? Put all those words on your product post. Don’t just settle with the brand name and product type. Use words that are likely going to be searched for when people are looking for a product similar to yours. All the effort on product photos and description are going to waste if your product cannot be seen in the first place.
How to Increase Sales on Amazon Tip # 2: Establish Credibility
Two brands sell the same kind of product, who among them will likely get chosen by a buyer? The answer would be the one who is more credible. A customer wants a guarantee for their money. Will the product arrive safely and properly? Or will it even arrive in the first place? These doubts and questions are silenced when there is proof that you, as a seller, have established your reputation. You can do this in three ways.
Improve Your Ratings
The first thing that customers look at is not going to be your seller reviews but your rating. It is the most simplified yet comprehensive evaluation. If it is below three stars, most likely a person is no longer going to even bother checking your reviews. If it is more than that, then a customer is going to proceed to the next step which is looking at what people actually have to say.
The rest of the procedures in establishing credibility are no longer going to matter if you have a low rating. It is what will set the pace for a customer on whether or not to consider you in the first place. As a result, never underestimate the value of your ratings and find ways to always build it up to more than three stars.
Gain and Collect Reviews
As we’ve said, after a potential customer looks at your ratings, they jump to the reviews of what people actually have to say about their experience. If there are common problems with how a seller treats customers or a prevalent issue with the product, this is where they are going to see it. This means that if all a customer can see are consistent positive feedback, they have no reason to doubt your service.
Build up your archive of reviews by following up with your customers. Message them, ask for their feedback, and get to know their experience. It is not an easy task but a little reminder to your happy customers can make all the difference. Most people don’t leave reviews because they either forget or simply don’t think it’s necessary.
Reply to Messages and Reviews
How you engage with your customers is also going to significantly matter on your credibility. The rate at which you reply to messages and inquiries will either make or break a sale. The longer it takes for you to respond, the more doubt that builds up. Bot messages and automated answers also don’t help secure the feelings of your customers.
Responding to customer reviews is helpful, not for the one who posted it but for those who are reading. Seeing a seller engage in both good and negative reviews assures possible customers of the ability to reach out when something goes wrong. Making them feel that they are part of a bigger community can significantly impact their trust towards you.
How to Increase Sales on Amazon Tip # 3: Marketing
Get people to look at your product. Don’t wait for people to search on Amazon, instead bring your products to them. That is how marketing works and you should never forget about that just because you are selling on one of the biggest e-commerce platforms. So, what are the most viable marketing options when selling on Amazon?
Friends and Family
Always start with the people closest to you. Have a friend in need of a new mattress? Sell them one. With your personal connection with them, you can ask for favors such as posting about your product and leaving a review on your Amazon post to establish your credibility.
Social Media Marketing
Everybody has some form of social media account which means that posting on the platform can gain you widespread attention. Make posts using your personal account or make a page for your brand. If you are willing to invest, you have low-cost social media influencers. Generally, your options are limitless.
If you have a lot more to spare, putting some money on paid ads can get you quite far. Facebook, for example, provides a wide range of pricing options for their paid ads. The best part? The platform utilizes effective algorithms that makes sure that you are marketing to people that are likely going to make a purchase.
When selling online, your best bet for the most efficient marketing strategy are going to be online platforms as well. Remember to keep it within spending range and balance your expenses with your revenue.
Is This Enough?
There are different things to consider when thinking about ways on how to increase sales on Amazon. The product you are selling, your competition, supply chain, and so much more. Depending on the factors that surround you, you are going to have to implement one thing more over the other. However, these three tips are enough to get you started in a much clearer path of e-commerce success.
If you are thinking that it is quite tedious, then you are right. There is no easy way to business success, let alone on the online platform. It is going to take some effort and patience, but there is a shortcut. Seek the help of the best marketing agencies. Contact us today for a free strategy consultation.
