The best inbound marketing strategy that works focuses on providing value to strangers and customers alike. Educating users as early in their buying journey results in users who lean more towards the company when the user is ready to buy.
Here are the best inbound marketing strategies you should start implementing in your own business. Unlike outbound strategies, these strategies do not require a lot of resources although mind you, they require a lot of patience and hard work.
Quick tip: Start on these strategies, even before you’ve launched your product or service
Related: What is Inbound Marketing?
Table of Contents
1. On-site content marketing
They say “Content is King”. But quality content IS king. Churning quality content in a consistent manner is difficult, and that is why you need a content marketing strategy. Having a long-term content marketing strategy will allow you to have a sustainable output of content that will benefit your customers and boost your rankings.
2. Search engine optimization (SEO)
Doing SEO alone won’t lead you to better leads, BUT SEO together with all the other strategies will help you achieve your goals. Content is the fuel to your increasing search engine visibility, and doing search engine optimization activities will make sure your content is well received by the engines.
3. Social media marketing
Social media is one of the effective strategies for your brand or content to be found. And this won’t be going down any time in the future. Engage on the channels where your customers are most likely at (never in all channels at once), and continue to provide valuable content.
4. Email newsletters
Email marketing might receive negative connotations and may be associated with spammy email blasted to your inbox. BUT email marketing done the right way, as an outbound strategy, will not only help in nurturing your leads but to also help your leads on their journey until they are ready to buy. Continue sending out content they wanted to, in the first place. And make sure to utilize list segmentation for more effective campaigns.
5. Personal branding
Who would trust a company whose founders themselves do not have the authority or even a good reputation? Personal branding may be used together with any of the strategies above. Having your executives work on their own personal branding would not only help in the marketing of your company but also may shape the way your customers perceive you and your company.
6. Blogging
Blogging takes time, but this low-cost yet time-intensive activity is definitely worth your efforts. Your business’ blog should be one of the main resources where your audiences could gain helpful tips and information on your industry. Having a clear content marketing strategy would allow you to fill your blog with content that helps your potential customers on their buying journey.
All these strategies work best when used together in a harmonious manner. Blogs should be related to the newsletters sent out to list segments, and a content marketing strategy should make sure the content produced and marketed to the different social channels is coherent and doesn’t appear all over the place. Inbound Marketing takes time, but once it does pay off, it will help you achieve the leads, sales, and loyal promoters of your brand.
