If you want to rank high in search engine results, you need to do a number of things. That includes creating quality content, optimizing website SEO, and lastly, creating links. While all of them are no walk in the park, the last one is going to be a big challenge. Because link building is an expansive topic that covers various types of links. One of which is white label link building which we will be talking about in this article. What is it? Why do you need it? And what are the best practices?
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What is White Label Link Building?
Creating links is crucial in ranking high in search engines. The main idea is that, the more websites that mention your link, the more relevant you are. And it makes sense. If you are not worth knowing, then why are websites mentioning your URL link? That is why links are being used as a huge part in search engine algorithms.
However, you just can’t wait for websites to discover your content and everything else. Unfortunately, it is quite ironic. You need websites to use you as a reference to be more discoverable. But you can’t be used by websites if you aren’t discoverable in the first place. It’s a loophole and that’s where your dilemma begins.
The solution is link building. Instead of waiting for websites to discover you, you make the effort to approach high ranking websites and make them mention your link. That can come in the form of publishing content.
That is link building in its simplest definition and function. Now, let’s take that a step further with white label link building. With white label links, you are not just settling with publishing content on foreign websites. Instead, you have them create specific pages that markets your products. In simple terms, it’s like an extension of your website on a different website.
Examples of White Label Link Building
It is hard to imagine what white label link building is just by reading the definition. To further visualize how this works, let’s take a look at the most common application in different industries.
If you go to retail websites or any online business that takes payments, you are going to find either Mastercard or Visa options. However, it’s not just a link but an entire page that manifests their entire banking service.
What happens is that despite a retail website completely different from banking, there is a banking and payment system that can be found. If you look at it objectively, it is nowhere far from having Mastercard and Visa operating on the retail site itself.
That kind of white label link building provides a functional purpose. Though, you don’t necessarily have to be functional to the website you are creating your link in. You can have a beverage business and have a white label link in a gambling website. Your purpose for white label link building can be entirely marketing.
Why Practice White Label Link Building?
As you’ve read in its definition and application, the difference of white label links from traditional link building is that you are creating an entire functional service in a different website, instead of just having your link mentioned. Therefore, it is much more difficult, making you ask why you would even want to do it.
To understand the significance of white label links, you need to first know that not all links are the same. Not every single link is given the same attention and credit by search engines. A link that is anchored to an irrelevant text on a low-ranking website is going to be given less credit compared to one that is positioned and used properly in a website.
With that said, white label links that are actual and completely functional extensions of your service on a different website easily topples the value of any traditional type of link. Therefore, it will make you rank higher in search engine results faster.
Other Benefits of White Label Link Building
The great thing about white label link building doesn’t end just yet. While its main benefit comes in when talking about SEO, it features a lot of positive things beyond that.
Expands Your Services
Expanding the reach of your website is not easy. Just like your typical SEO strategy, it takes some hard work and a lot of patience. When you only rely on that, it may take a while before you can get any sales or clients for your service.
Since white label links are all about making your service available on a completely different website, it is one way to widen your reach. You are able to display your service to a different audience, thus further diversifying your expansion to people who may have never heard of you before.
Develops Better Marketing Strategies
Your marketing is only as good as the mediums you use. It goes without saying that the more avenues you market, the better the chances of you getting discovered. White label link building allows you to expans where you perform your marketing. With that, you can implement various campaign options that could potentially work best with what you are offering.
Improves Return on Investment
As mentioned, you are able to expand your services. That in turn results in more customers which are the people who will bring more revenue. When the flow of cash is faster, it is guaranteed that your marketing investments is going to see a much faster rate of return.
Widens Your Revenue Stream
When you create the right kind of page on the most applicable websites, you are not just catching more attention to your brand. Instead, you are providing much easier avenues for your customers to conduct business with you. Imagine, people not only discover you much faster, but are able to make a purchase right there and then.
White Label Link Building Best Practices
With all the great things about white label link building, it can be tempting to immediately jump into it. However, just like everything else, you need to know everything there is to make the right informed decision.
White label link building is only as good as how you implement it. If you do amateur mistakes or fail to practice it skillfully, then all the benefits will go down the drain. So, remember these tips.
1. Seek the Help of Google
As comprehensive this article is, there is still a lot more to know about white label link building. That includes the entire process and that is going to vary depending on your industry and your target market.
No article can talk about white label link building with complete accuracy because it is a case-by-case basis. So, you should always learn to ask and seek for help when you do try to make your own approaches. And there is no place better to search for answers than from Google itself.
Remember, if you have doubts, always get the answers you need before taking another step.
2. Outsourcing Can Be the Best Option
You do you. If there is one person that knows your business, that would be you. So, your decisions and what you think is best should always come first. But also, always consider that outsourcing white label link building is an option.
Most first timers don’t want to take the risk of outsourcing. While it entails handing down a crucial responsibility to an agency you barely know, it can still be the best choice. Therefore, always keep an open mind and don’t push outsourcing out of the table.
Some of the benefits of outsourcing includes being more economical, having access to extensive skills, and quality links, among many others.
3. Monitor Your Links on A Frequent Basis
At the end of the day, the services that are being marketed on other websites are still your own. So, the quality of that link will be a representation of you and not of the website that published it. What this means is that while it can be found in their website, the risk and consequences will still be on you. So, never rely too much on the home website and take the time to make sure that those white label links are in their best functional state.
The Icing on the Cake…
White label link building is not for everybody. It can be an additional step that doesn’t reap enough benefits to justify your expenses, or it can be the single thing that will exponentially skyrocket your success. Just like anything else, it is a matter of knowing what’s best for your website or business.
In the event that white label link building does get on the table, always consider it given all the benefits that it brings.
Which brings us to the last point, being a beginner of the topic can be dreadful. You have to go over every single concept and you have to practice everything by hand. The question is, do you have the time to spare? In most cases, you wouldn’t. However, that doesn’t mean that you should just give up. What you simple need is the help of the best digital marketing agency to walk you through every step of the way. Contact us today for a free strategy consultation.
