If there is one thing that people can’t get enough of, it’s videos. Video marketing for lawyers makes technical and complex topics easy to understand for the average person.
So, it’s not a question of whether or not video marketing is something for you, but rather, how to properly implement it?
Your video can be informative and helpful. However, it can also be tedious and hard to follow. So, you need to know what a great video marketing for lawyers entails.
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When Video Marketing for Lawyer, Use Common Available Platforms
Don’t put your videos on YouTube alone. Instead, get involved in the trendiest platforms. Take for example, TikTok.
The great thing about it is that your videos can be easily suggested to a crowd. When that happens, the platform is doing the marketing for you. Therefore, you don’t have to do much of the legwork and everything is easier.
Another thing that makes TikTok great is that it has its own video format. You don’t get to upload videos that are extensively long, so you need to make ones specifically for the platform. The benefit of it is that there is an already available market ready to consume that kind of content. So, you no longer have to do your fair share of trial-and-error just to understand what people are most susceptible to.
Take for example Michelle Murphy. She is the owner of Wilson Murphy Law and is present on TikTok. She creates short and brief video content on the platform regarding different legal matters. Her videos easily garner 200,000 views.
Focus on Evergreen Topics for Your Video Marketing for Lawyers
There are topics that are going to be timeless. Regardless when it is viewed, the information on the video is still going to be useful and relevant. That’s what evergreen topics are.
There is nothing wrong with time-dependent topics, but if you are still starting out, evergreen topics are what’s going to get you seen all over the internet. It makes sure that at any point, there will be people searching, viewing, and sharing your content.
Don’t have any idea of any evergreen topics? Take a look at these:
- What to do after a car accident.
- When to tell if something is workplace harassment.
- How to handle insurance disputes.
- What to do when your neighbor is a disturbance.
- The legal process of changing your name.
And so many more. There are a lot of legal advice that you can give that are going to be helpful at any point.
Keep Them Short and Concise
It is easy to get a little carried away when talking about things that you are knowledgeable about. That’s why set a time limit when creating your videos. At most, two minutes is enough, especially that they get the most engagement.
It can be hard to stick to, but it can be achievable if you follow these tips.
1. Plan Out Your Video Marketing for Lawyers
Never spontaneously create a video. It is guaranteed to come out incoherent, incomplete, and confusing. If there is one thing you are doing, it is making it difficult for your viewers to get the advice that they came looking for.
Instead, begin with creating a script. Outline what you are going to talk about and the key points that you intend to mention. Also, point out the examples and references you are going to make and stick to them.
2. Stick to the Application
When you are planning out your explanation, it is best to stick with real world applications and examples. Go with a little formal definition, but the rest should be something that is understandable to the average person.
In most cases, the technical aspects are going to be hard to follow for someone inexperienced. However, substitute it with scenarios that are easy to imagine and interpret, and it’s a whole new different story.
If you simplify your explanation with the use of examples, you don’t have to explain deeply on every aspect of the law.
3. Target Specific Topics
Try narrowing down topics in your video marketing for lawyers so you can create a more targeted video. For example, instead of talking about insurance laws, make it about car insurance during an accident.
A more specific topic lets you talk about one thing at a time which makes it easier to understand for your viewers.
Also, remember that people, in most cases, are looking for specific advice. So, creating targeted videos makes it easier to search and creates its own market.
How about when a topic needs you to talk about other laws? Try dwelling on them briefly and then point to a video that will explain it even more. Through this, you create more content for your law firm marketing that are each easier to understand and more appealing to an audience.
Measure Your Results
Even after you upload your videos, video marketing for lawyers isn’t over. You need to keep an eye on their performance.
Are your videos performing well? You need to keep asking yourself this, otherwise, you will never know if you are doing something wrong.
The chance of your first uploads to be performing poorly is very likely. Though, it is not something to be disappointed about. You never get to immediately understand your marketing no matter how much you anticipate things.
Instead, the only thing you can do is constantly adapt based on the performance you are seeing. If it is consumed poorly, maybe you need to share it more, improve video quality, or create better content. You need to keep on doing so until you find the sweet spot that will get you the spotlight you deserve.
Should You Start Learning How to Create Video-Marketing for Law Firm?
Most lawyers tend to settle with the bare minimum when doing their marketing. It is all about articles, print ads, and flashy banners. However, they forget that videos are one of the few things that stands out the most.
Legal counsel is something that is constantly pursued by a huge market. They don’t necessarily need a lawyer, but receiving tips and advice can help them a long way.
Take advantage of this by providing them the help that they need. What better way to do that than through videos? It is one way to secure their trust and loyalty to your firm that when the time that they are in need of a lawyer, it is your firm that first comes to mind.
Are you thinking that video marketing for lawyers is difficult? Based on all the tips and guidelines that you’ve read; it is without a doubt that it does need some time to get used to. If you don’t have the time for it, you can always seek the assistance of the best digital marketing agency. Contact us today for a free strategy consultation.
