More and more people are looking into buying a house, and that should be good for any real estate agent, right? The more customers, the more revenue? Common sense. Easy logic. Well, it isn’t that simple. Unless you have real estate marketing strategies to put yourself in front of that multitude of customers, you aren’t going to be able to sell anything.
Table of Contents
What is Real Estate Marketing?
Real estate marketing is your key to selling your property in the least time and effort possible. To get in the game, you need to market yourself and your real estate business. You can do this for free, but there are also some that are going to cost a little bit more. The options are limitless and it is easy to get overwhelmed with the choices in front of you.
How to do Real Estate Marketing
Should you get paid ads or would it be better to settle with free social media marketing? It is not a simple choice, but we’ve narrowed it all down for you. Here are 23 proven real estate marketing ideas that will surely get you seen.
Real Estate Marketing Ideas
1. Create A Website and Make It Mobile Friendly
The very first step to every real estate marketing idea is having a website. A place where anybody can see what you have and the things that you can offer. However, there is one particular detail you should keep in mind. In today’s generation where 80% of internet use is from a mobile device, your website should be mobile-friendly. This means that it should run smoothly despite being viewed on a phone as well as having adaptive content that resizes based on a device’s screen, giving a better and smoother experience to your potential customers.
2. …also Have An App
While websites are great, a mobile app is a necessary addition to your real estate marketing strategies. You can add a number of features and specialize it to enhance customer experience. In most cases, mobile apps work smoother on phones instead of a website running on a browser.
3. Get Your Social Media Ready
Almost everybody has some sort of social media account and getting into those different platforms allows you to bring your content to them. Facebook, Twitter, and Instagram are some of the more commonly renowned but others like LinkedIn and Reddit should also not be forgotten.
Other than marketing you are also making yourself reachable. People are going to have a lot of questions and inquiries about what you are selling. Give them the opportunity to conveniently ask through a direct message to improve the chances of you making a sale.
4. Social Sharing on Property Pages
People watching video live streamings
The most crucial ingredient in marketing is convenience, especially in digital marketing. If a person can do one thing with a click of a button, the more likely they are going to. So, if you want your property pages to spread like wildfire throughout different social media platforms, integrate social sharing buttons. With a click, a user can put them on their profile.
5. Don’t Skimp on the Contact Us Page
One of the more under appreciated real estate marketing ideas is creating an amazing Contact Us Page that is easy to navigate and contains all your information, from your email to your mobile numbers. It should also look appealing for an approachable impression.
6. Venture on Pinterest Boards
Bangkok, Thailand – January 15, 2020 : woman hand holding tablet and display social Internet service Pinterest on the screen. is an online pinboard that allows people to pin their interesting things.
Another great social media platform is Pinterest and the best part about this is that this is more catered towards people wanting to share similar interests. It also concentrates more on photos and visuals which are crucial in real estate marketing strategies. After creating a couple of boards, the users will be doing the rest. It is simple and effortless, but many have seen drastic marketing results in the platform.
7. Building a Google My Business Page
Chances are, you haven’t heard about this. Not to worry, it isn’t all that complicated. It is no different than Google Places but more specifically catered towards business. The main benefit is that it makes it easier for people to find you in Google Search, Google Maps, and Google+. This is just one of the great real estate marketing ideas that is not given too much attention.
8. Real Estate Marketing through Educational Content Offers
One way or the other, you are going to get a hold of people’s email and you can use this to keep them interested by sending them content. The easiest one would be an e-book talking about real estate or some eye catchy content that is hard for them to resist. You never know, they might get persuaded along the way and who best to approach but no other than the person who convinced them in the first place.
Related: Inbound Marketing: The Ultimate Guide
9. Newsletter Emails
Sending people content through their email is good as it will keep them interested about real estate, but you should never forget to send them what’s also currently available that you as an agent can provide. Tell them about upcoming house openings as well as new houses available in the market.
10. Create Virtual Tours
Give people a look of the property without actually having them step out of their homes. By giving them an immediate sight of what the place looks like, you are securing your customer and beating the competition.
You can do this by creating a walkthrough video of the property, but if you want to get more sophisticated, you can always hire people to create 360 images and videos which your probable customers can navigate to their liking, allowing them to better appreciate what you have to offer. Definitely one of the greatest modern real estate marketing ideas.
11. Create Online Video Seminars
Spread information by creating a series of videos that talk about the real estate industry and everything similar to it. It doesn’t necessarily market your business, but it does give you more visibility and credibility towards a crowd which will indirectly lead them to your real estate offerings.
Related: Content Marketing: The Ultimate Guide
12. Provide Professional Photography
When you are trying to sell property, your photos will either make or break your sale. It sets the difference between what looks premium and not. It can give more attention to a house as well as undervalue it. So, when you are creating your ads or property pages, don’t just settle with using your phone when taking photos. Hire a professional photographer. Better yet, someone who has experience in real estate photography.
13. Real Estate Marketing Through Social Proof and Testimonials
Don’t just fill your website with content that all came from you, instead have your satisfied customers give their testimonies and feedback. Let people know that you have a proven track record to further support your credibility as a real estate agent.
14. Simplified Animated Videos
While there are going to be people who are going to know some things about the real estate industry, most of them are not all that well-informed. They are going to have a lot of questions in terms of mortgage, value depreciation, and so much more. Giving them a full on crash course isn’t entirely going to help that much either because what makes sense to you may not be the same to them. All that they might be hearing are complicated jargons.
The best way to make your client understand is to simplify everything. Don’t just talk about it, but visualize it as well, and this is where animated videos come in handy. Remember that satisfying a client is not all about giving them the house they want but as well as providing them quality assistance that will keep them coming back for more.
15. Sell the Neighborhood, Not Just The House
One of the best real estate marketing ideas is don’t just sell the property, market the neighborhood as well. Does it have quality schools, parks, and recreational areas? How about in terms of peace and security? You can use all these details to further leverage the value of the house, giving the impression that customers are getting more than what they are paying for.
16. Categorize and Specialize Your Real Estate Marketing
Not all house hunters are looking for the same thing. Some need places that are going to be good for their pets. Others just want something small. And then there are those who want to splurge on a comfortable property. With this being said, there are various different niches, and in order to catch the attention of these people, make sure to specialize your website in a way that will cater to their needs such as creating a simplified category system.
17. Modernize with QR codes
If you want to have a much bigger digital footprint that will give your business more visibility, QR codes are good at that. Look for a QR code generator, create QR codes, and put them on posters, signages, and other forms of printed media to direct customers to your website or social media pages. Stay at the top of the game by integrating modern technology with your real estate marketing ideas.
18. Paid Facebook Ads
Why is it so specific? Well, while there might be a lot of paid advertisements out there in different platforms, Facebook is the most cost-efficient with flexible pricing and a marketing algorithm that ensures your advertisement reaches people most likely in the market for real estate.
19. Invest on Your Branding
To get your business brand out there, invest in giveaways such as pens, calendars, mugs, and so much more. These small items serve to give you visibility and widespread attention. It may seem like these small items don’t make much of a difference, but they actually do and many businesses alike practice this basic marketing strategy, not just in the real estate industry.
20. Shared Scheduling App
It is a frequent problem among real estate agents with clients to have mismatching schedules which leads to cancelled house tours and re-appointments. In most cases, potential customers get an opportunity with other agents and see what they want before you can get to showcase your offer. Stop losing clients and start using a shared scheduling app like Doodle to coordinate times better.
21. Care Package After A Tour
People don’t just buy the house they want, but also the attention and customer service they get. If you treat your clients well, they are more inclined to conduct business with you even if they have a better deal from an unresponsive agent. With this being said, always show to your customers that they matter and they are valued. One way you can make them feel that is by giving some sort of care package or giveaways after a house tour.
22. Real Estate Marketing through Referrals
The most common form of marketing strategy that stretches throughout every industry is the referral system, and despite how generic it is, it is still one of the best approaches to this day. If a customer can bring somebody else, then they get a discount or a freebie.
23. Keep an Eye on Your Competition’s Real Estate Marketing
They say that always keep your eyes on yourself and that the best competition is yourself, but that isn’t true in business. To stay in the game, always know what others are doing. It is only then will you be able to know what you are doing right and what you should be doing next. It is always about being competitive and beating the competition in their own game.
Real Estate Marketing Companies
While it is fairly true that real estate marketing is quite harder than other forms of marketing, you don’t necessarily have to shell out some money on professionals. Simply follow these 23 proven and tested marketing ideas and you are surely going to impress clients and have them coming back for more. However, if you want the convenience and guaranteed way to achieve results, then you are looking for the best real estate social media marketing companies. Contact us today for a free strategy consultation.
