You heard it again and again, if you want to advertise, do it on social media, especially on Facebook. While it is true, the platform doesn’t guarantee success. Yes, there are a lot of people and engagement is high, but ultimately, the quality of your marketing is what makes them interested. If you are not gaining any momentum, your problem is with how you handle your real estate Facebook ads.
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What Makes Great Real Estate Facebook Ads?
Don’t settle with just creating your advertisement. If you want to get recognized and given attention, you need to make it appealing to your audience. Learn the psychology of the human brain. Understand what captivates the attention of people at first glance. There are aspects that a person is likely going to be more susceptible to and here are 10 of them.
1. Simplicity is Key in Real Estate Facebook Ads
A war on creativity is waged in Facebook. You can see all types of marketing material, from simple designs to complex high-quality photo manipulation. Businesses are trying so hard to standout from the competition that they forget the most basic essence. Having a great design catches the attention of your audience, but if you are not showing information in the most intuitive manner, then it is fairly easy for your audience to lose interest.
Your real estate Facebook ads should be centered on providing information. The goal is to provide details that will make them want to set an appointment and make a purchase. So, make sure that at a glance, they immediately see what they have to. Don’t make things too tedious to their eyes, looking for pricing and your contact information on every corner of a digital banner.
2. Straight to the Point Real Estate Facebook Ads
Not everybody on Facebook has an existing idea to invest in real estate. Most of them are just scrolling around and happened to stumble upon your ads. The information that you laid out can easily change their minds. Once they see affordable pricing, what started out as a random scroll turns into serious interest to invest. However, all of that ends when they see too much unnecessary words on your ad.
Don’t beat too hard around the bush. People who are just starting to get interested are not bound to make a call right away just to know the basic details of what they are getting into. As a result, get straight to the point. If that information is available, then provide it. This includes pricing, monthly payments, and occupation dates among others.
3. Captivate with Images
If there is something that people want to see when talking about real estate, that would be the property itself. Don’t concentrate too much on wordy marketing ads. No matter how long the paragraphs you make, it is immediately toppled by a single photo from the property itself. With this being said, captivate your audience with actual photos from every corner of the house. You never know, those small details can give the biggest impressions.
4. Optimize Photos in Your Real Estate Facebook Ads
While photos are great for ads, don’t forget to make them look as best as they can. Follow a certain aesthetic, create an orderly fashion when putting them together, and hire a professional photographer. A lot of things can go wrong if you don’t use the right images. If you upload too many but with poor angling and quality, it doesn’t give the right perception of the property. If you are uploading too many photos in an incoherent manner, it gets too tedious for a potential customer to follow.
5. Level Up Your Marketing with Videos
Sometimes photos are just not enough. They may give your audience an idea of what they are getting, but if you really want to impress them, a video walkthrough is the way to go. It doesn’t just give a probable client an idea of what the place looks like, it shows them what it actually feels. They get a real impression of the size, proportions, and atmosphere of the entire property.
Remember that a client buys what they see. No matter how great the property you are offering might be, if you are not giving a clear image of what it is, you lose to the competition who is providing where you lack.
6. Sell the Community in Your Real Estate Facebook Ads
When people are looking for real estate, they are not just evaluating the property. They are also curious about what comes along with what they are buying. Is there a school nearby? How accessible it is to public transportation? Nobody wants a house in the middle of nowhere nor are they going to commit to long hours of commute just to buy the necessities.
A small property easily topples a mansion located at the outskirts of the state. As a result, always make sure to provide these details in your real estate Facebook ads. Don’t forget to put a map as well for a much clearer picture of where it is located.
7. Breakdown Pricing and Payment Options
If there is one thing that people always consider when making a purchase, that would be price. Not everybody has an inexhaustible amount of money. Most people want to know how much something costs and whether it is within their budget. As soon as they see that it is flexible enough, without a doubt, they are going to make that call.
Stop beating around the bush and require a probable client to make a call just to get a hold of such information. Some people who are in the early stages of interest end up letting go just because you are immediately demanding commitment.
8. Keep Descriptions Short with Real Estate Facebook Ads
The only important things to your real estate Facebook ads are pricing and details about the place. Other than that, everything else is unnecessary. As a result, make sure to keep them as short and concise as possible. Do not concentrate too much on your creative use of words. Nobody bothers to read any of those. Most people immediately jump into the details that matter.
If you are going to make every description lengthy, it is going to be too tedious for potential clients to follow. Before you know it, they have given up skimming through your descriptions in an effort to find the details they want to know. Losing you clients in the process.
9. Include Floor Plan in Real Estate Facebook Ads
One marketing material that most agents fail to give importance to is the property floor plan. If there is anything that gives a complete image of the place, it is going to be that. In most instances, clients ask for this specifically. However, not every person is going to know that they need it. So, putting it out with your ads is giving people what they didn’t know they wanted.
10. Localize Your Real Estate Facebook Ads
In most instances, your potential clients are people who are living within or near the area. With this being said, there is no reason for you to market to people out of the city. Learn to localize your marketing campaigns to ensure that you are spending every penny on potential clients. The more targeted your marketing is, the more likely you are going to have more engagement.
In Conclusion
You hear a lot of technical and advance marketing strategies. Most people dwell too much in them that they start to forget the basics. They don’t realize that the approaches that require the least amount of effort is what ultimately delivers the most results. While it is good to do more for your marketing campaigns, never forget the core principles.
If you think that you don’t have what it takes to understand and dwell in the work of real estate Facebook ads, there is always a shortcut. With the help of the best marketing agencies, get guided and assisted from start to finish. Contact us today for a free strategy consultation.
