A lot of people go through legal battles everyday. Whether it may be as small as a dispute with a neighbor or a much bigger case, a person is going to need an attorney. However, despite the huge market for legal assistance, you might not get as many clients you would expect. The reason would be your law firm marketing. You are going to need to up your game in putting your name out there for potential clients to see if you want them to actually approach you.
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Why is Law Firm Marketing Important?
People are always constantly questioning if marketing is important. The answer is simple and one word: YES! What marketing does is put your brand, name, product, credentials, and everything else out there for people to see. You can’t have clients if they don’t know if you exist in the first place.
Don’t be part of the population that doesn’t see the importance of investing in law firm marketing. You are not just helping yourself, but the people who need your service as well. Remember, not everybody immediately knows where to go when looking for an attorney.
How Much is Law Firm Marketing Going to Cost?
Marketing in general is a vague service with a wide range of pricing options. In this age of social media and widespread internet use, you could basically start off for free. If you have extra funds, you can propel yourself to instant success.
However, keep in mind that it is all about implementation. Putting more money doesn’t necessarily mean better results. Having a proper law firm marketing strategy is going to yield better results than just paying every ad service out there.
Digital Law Firm Marketing: The Best Option?
There are a lot of marketing mediums. You have television, radio, and internet. Even the newspaper is still a viable marketing platform today. With lots of choices, the question is, where you should start and what is the best option?
With almost every person being on the internet because of social media, the answer is quite obvious. Internet traffic is much bigger than television, radio, and newspaper combined. You have a much wider reach, both locally and internationally.
Along with being the most effective, it is also the most cost-efficient. Starting a Facebook page for your law firm is basically free. The same idea applies to other social media platforms such as Twitter, LinkedIn, and Instagram. Putting in money for paid promotions is also an option. The best part is that marketing algorithms for these platforms are effective, only showing what you have to sell to people who are likely in need of your service.
Getting Started in Digital Law Firm Marketing
Starting your marketing venture into online platforms seems easy at first glance, but once you dip your toes into it, you realize how deep it is. With the wide range of options and possibilities, getting overwhelmed is normal. You are going to question where you should be starting and what you should be starting with.
Start with Social Media
Every digital marketing venture starts with having social media pages for your law firm. The social media trinity are Facebook, Instagram, and Twitter. These are the most widely used, and therefore, are going to get you the most reach and exposure.
You can further extend to other platforms as you see fit such as Pinterest and LinkedIn. While they are still great platforms along with others more, it is still best to prioritize the social media trinity.
Have A Website
The all-time question for every business is, is a website important? Unfortunately it is. Social media pages can only do so much. Giving your clients a unique experience with your website is going to have a big impact on their decision.
A website though is going to cost you. Domain expenses and getting someone to create it are just some of the costs. So, while it may be an important addition to your law firm marketing, only consider this as a second priority.
Market Using Content
Don’t just sell the name of your law firm, market what you are good at. Create articles and other forms of content related to your field. In your website, create a blog post about people’s rights, how to engage in a conflict liable-free, and so much more. Chances are, most people are not searching for an attorney to begin with, instead they are looking for legal advice. When they stumble upon your content by chance, it is then that your firm becomes a reference for future use.
Content also reinforces a client’s piece of mind. If they can see that you are good, passionate, and knowledgeable with what you do, it makes them more confident with what you have to offer. To say the least, every article or content you make is an added credential.
Paid Ads Give You A Boost
You have made your website and social media pages, the next step you can take is promoting them. What this means is investing a little money to give all of those a much wider reach. For example, if you pay for ads in Facebook, your page and posts get suggested to people that are not directly associated with you.
Every social media platform has this option. Depending on what you are using, you are going to have a wide array of pricing options to choose from. Even Google has paid promotions which puts your website on the first page of results when people are looking for legal counsel.
Maintain Activity and Engagement
Don’t just settle with establishing your online presence, also make it felt. You are going to want to maintain activity with every platform you are in. When talking about social media websites, keep posting content and engage with your audience. In regards to your website, upload new blog posts and other forms of material.
The times have changed. People want to feel that they are engaging with the brand instead of just seeing it. The more active you are, the more you give the impression that you are reaching out to them. This is a core principle and a pillar of success in digital marketing.
The Next Steps in Your Law Firm Marketing
Once you have achieved stable footing, you are going to want to know what’s next. It all depends on your goal and what you want to achieve further. There is no one way to answer it, but here are some key notes.
Be Consistent
If you are yielding great results from whatever you are doing, maintain it. You don’t necessarily have to do new things all the time. As the saying goes, if it ain’t broken, then don’t fix it.
Know Your Goals
What you want to achieve next is going to pave the way for your next priorities. It could be that you want more leads or that you aim to improve the quality of your leads. Remember that you can’t do everything at once. It is better to concentrate resources on a single goal than to spread everything out thinly among a number of initiatives. One great effort is going to be better than five mediocre ones.
Keep Costs at A Minimum
It is easy to get carried away with marketing. The feeling of success is intoxicating and addictive. Once you see your progress, you immediately want more. There is nothing wrong with chasing success, but keep in mind that this is just the marketing aspect. You are running a business and marketing is an operating cost. Still learn to keep it at a minimum and make sure you are making a profit entirely.
Be Versatile
Along the way, you are going to learn new things in your industry. You are going to observe which platforms more people go to for legal advice and what their engagement preference is. Learn to adjust and adapt with your experience so you can improve in the best and most efficient way possible.
In Conclusion
It is definitely a lot to remember, but it is going to be worth it in the end. Digital law firm marketing reaps huge results, beyond what you would expect in most cases. It is just a matter of doing it properly.
If you are thinking that this is all too much and if there is a shortcut, well, there is. With the help of the best marketing agencies, you don’t have to think about any of these. Contact us today for a free strategy consultation.
