It is that time of the year again. People go out and buy gifts for their loved ones. That being said, it is the month with the greatest number of sales throughout the entire year. If there is a time that you should revamp your marketing, it would be now. So, here are Christmas digital marketing ideas to make you stand out from the competition.
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1. Set Your Social Media Themes
Having a social media page for your business is not enough. You also need to follow the seasonal theme. It plays a huge role in influencing the decisions of potential customers. Between a Christmas-themed store and one that is not, most people are going to prefer the former.
Don’t get too pressured though. It doesn’t necessarily have to be a complete overhaul of the entire page. You just need to make sure that you just give the Christmas-y feel. You can settle for the bare minimum, but if you can go beyond, then why not. The more, the merrier.
2. Christmas Digital Marketing Ideas: Discounts
Discounts, sales, and promos have always been a part of every season. During Christmas, it stands out even more. To make it more appealing, make sure to emphasize that it is a Christmas discount.
The psychology during this holiday season is that people want to be a part of it. As long as it is given the label of Christmas, it has a higher chance of being given attention.
3. Shopping Catalogue
It is the season of gift giving. People want to give something special to their loved ones. However, that doesn’t necessarily mean that they know what. In most cases, they are still in the pursuit of searching for the right gift. Influencing them by giving them suggestions could easily secure a sale.
Create a shopping catalogue for the Christmas season. Tell people what are the best-sellers during this time of the year. Show off Christmas specials. If you have a shopping catalogue, it is going to be the people’s go-to when they need suggestions.
4. SEO: An Ingredient in the Best Digital Marketing Ideas
Making sales is all about getting seen. You can’t sell something if people don’t know it exists. That is why SEO matters greatly during this time of the year. You already know what terms people are searching for. It’s either “Christmas” or “gift”, among others. The more SEO optimized your content is, the higher the chances of it getting seen by an audience.
5. Christmas Free Shipping
Most people think that free shipping offers are counterproductive. While it may add to your overhead expenses, remember that this is the time of the year with the most sales. With the high number of consumers, you can make do with covering shipping costs.
Each person during this holiday festivity is going to buy a number of gifts. A free shipping offer is one way for them to save a little bit of money. So, during this period, it is an opportunity that shoppers are not going to pass.
6. Christmas Digital Marketing Ideas: Capitalize on Content
People are also searching for gift ideas. It can be a DIY present or buying different items and making one that is more unique. Regardless of what the intention of a person is, they are bound to scour the internet for ideas. That is where you come in, create content for the Christmas season.
Your content can come in different forms. It can be a video, article, or blog. Make your pick. The most crucial concept is that you provide something of value to your audience. For example, talk about how to wrap the perfect present. Make your article objective. Don’t make it seem that the intention is trying to sell them something. Instead, just link the items that are going to be used in your content to your store.
7. Transition Images to the Christmas Spirit
If you want your online store to have the Christmas vibe, you need to update your photos. Put up more Christmas-y photos, but don’t forget about your products. Even the photo of a frying pan can have the Christmas spirit. Retake the photo. Put a Santa Claus plushie, use a red pan, and lay it on a white background. It is still a pan, but catered for the Christmas season.
People are not going to buy your pan because it is red. Instead, they enjoy being a part of the festive season by shopping at an online store that is celebrating Christmas.
8. Flash Sales are Strong Digital Marketing Ideas
Remember that people are not buying for themselves, but for others. The item they choose doesn’t need to be useful or functional. It just needs to have value. What this means is that these people have the likelihood to impulsively purchase something.
Look back and remember the last time when you were walking by a store and stumbled upon an item and told yourself “this would be great for …”. It is just like that. A flash sale is usually something hard to resist for shoppers and there is a strong chance that they can impulsively buy something for the purpose of gift giving.
9. Christmas Bundles
Most people gift items that have a high value. Instead of just giving cologne, they bundle it with body wash and facial cream. Take that burden away from the hands of your customers by creating Christmas bundles. They no longer have to individually choose items for themselves, but just have to purchase one that you already made.
10. Email Marketing
Christmas season or not, email marketing is the best approach to increasing your sales. However, during this time of the year, it just gets more effective. People are more susceptible to influence, remember that. An email here and there about new products and offers and they are likely going to make a purchase.
Can People Afford to Skip Digital Marketing?
Business is an everchanging field. What may have worked yesterday, might no longer serve true today. You need to adapt to what people want.
In today’s generation, everybody is on the internet and they find it more convenient if everything is in it. Therefore, digital marketing is the future of business. You skip it and you are getting left behind on where the industry is headed.
It is something new to learn. In fact, difficult at times. It has a wide scope, from SEO to content curating. If you think that it is too much to handle, there is always an easier way. You are going to need the assistance of the best online marketing agency. Contact us today for a free strategy consultation.
