Real Estate Marketing Archives

You heard it again and again, if you want to advertise, do it on social media, especially on Facebook. While it is true, the platform doesn’t guarantee success. Yes, there are a lot of people and engagement is high, but ultimately, the quality of your marketing is what makes them interested. If you are not gaining any momentum, your problem is with how you handle your real estate Facebook ads.

What Makes Great Real Estate Facebook Ads?

Don’t settle with just creating your advertisement. If you want to get recognized and given attention, you need to make it appealing to your audience. Learn the psychology of the human brain. Understand what captivates the attention of people at first glance. There are aspects that a person is likely going to be more susceptible to and here are 10 of them.

1. Simplicity is Key in Real Estate Facebook Ads

A war on creativity is waged in Facebook. You can see all types of marketing material, from simple designs to complex high-quality photo manipulation. Businesses are trying so hard to standout from the competition that they forget the most basic essence. Having a great design catches the attention of your audience, but if you are not showing information in the most intuitive manner, then it is fairly easy for your audience to lose interest.

Your real estate Facebook ads should be centered on providing information. The goal is to provide details that will make them want to set an appointment and make a purchase. So, make sure that at a glance, they immediately see what they have to. Don’t make things too tedious to their eyes, looking for pricing and your contact information on every corner of a digital banner.

2. Straight to the Point Real Estate Facebook Ads

Not everybody on Facebook has an existing idea to invest in real estate. Most of them are just scrolling around and happened to stumble upon your ads. The information that you laid out can easily change their minds. Once they see affordable pricing, what started out as a random scroll turns into serious interest to invest. However, all of that ends when they see too much unnecessary words on your ad.

Don’t beat too hard around the bush. People who are just starting to get interested are not bound to make a call right away just to know the basic details of what they are getting into. As a result, get straight to the point. If that information is available, then provide it. This includes pricing, monthly payments, and occupation dates among others.

3. Captivate with Images

If there is something that people want to see when talking about real estate, that would be the property itself. Don’t concentrate too much on wordy marketing ads. No matter how long the paragraphs you make, it is immediately toppled by a single photo from the property itself. With this being said, captivate your audience with actual photos from every corner of the house. You never know, those small details can give the biggest impressions.

4. Optimize Photos in Your Real Estate Facebook Ads

While photos are great for ads, don’t forget to make them look as best as they can. Follow a certain aesthetic, create an orderly fashion when putting them together, and hire a professional photographer. A lot of things can go wrong if you don’t use the right images. If you upload too many but with poor angling and quality, it doesn’t give the right perception of the property. If you are uploading too many photos in an incoherent manner, it gets too tedious for a potential customer to follow.

5. Level Up Your Marketing with Videos

Sometimes photos are just not enough. They may give your audience an idea of what they are getting, but if you really want to impress them, a video walkthrough is the way to go. It doesn’t just give a probable client an idea of what the place looks like, it shows them what it actually feels. They get a real impression of the size, proportions, and atmosphere of the entire property.

Remember that a client buys what they see. No matter how great the property you are offering might be, if you are not giving a clear image of what it is, you lose to the competition who is providing where you lack.

6. Sell the Community in Your Real Estate Facebook Ads

When people are looking for real estate, they are not just evaluating the property. They are also curious about what comes along with what they are buying. Is there a school nearby? How accessible it is to public transportation? Nobody wants a house in the middle of nowhere nor are they going to commit to long hours of commute just to buy the necessities.

A small property easily topples a mansion located at the outskirts of the state. As a result, always make sure to provide these details in your real estate Facebook ads. Don’t forget to put a map as well for a much clearer picture of where it is located.

7. Breakdown Pricing and Payment Options

If there is one thing that people always consider when making a purchase, that would be price. Not everybody has an inexhaustible amount of money. Most people want to know how much something costs and whether it is within their budget. As soon as they see that it is flexible enough, without a doubt, they are going to make that call.

Stop beating around the bush and require a probable client to make a call just to get a hold of such information. Some people who are in the early stages of interest end up letting go just because you are immediately demanding commitment.

8. Keep Descriptions Short with Real Estate Facebook Ads

The only important things to your real estate Facebook ads are pricing and details about the place. Other than that, everything else is unnecessary. As a result, make sure to keep them as short and concise as possible. Do not concentrate too much on your creative use of words. Nobody bothers to read any of those. Most people immediately jump into the details that matter.

If you are going to make every description lengthy, it is going to be too tedious for potential clients to follow. Before you know it, they have given up skimming through your descriptions in an effort to find the details they want to know. Losing you clients in the process.

9. Include Floor Plan in Real Estate Facebook Ads

One marketing material that most agents fail to give importance to is the property floor plan. If there is anything that gives a complete image of the place, it is going to be that. In most instances, clients ask for this specifically. However, not every person is going to know that they need it. So, putting it out with your ads is giving people what they didn’t know they wanted.

10. Localize Your Real Estate Facebook Ads

In most instances, your potential clients are people who are living within or near the area. With this being said, there is no reason for you to market to people out of the city. Learn to localize your marketing campaigns to ensure that you are spending every penny on potential clients. The more targeted your marketing is, the more likely you are going to have more engagement.

In Conclusion

You hear a lot of technical and advance marketing strategies. Most people dwell too much in them that they start to forget the basics. They don’t realize that the approaches that require the least amount of effort is what ultimately delivers the most results. While it is good to do more for your marketing campaigns, never forget the core principles.

If you think that you don’t have what it takes to understand and dwell in the work of real estate Facebook ads, there is always a shortcut. With the help of the best marketing agencies, get guided and assisted from start to finish. Contact us today for a free strategy consultation.

More and more people are looking into buying a house, and that should be good for any real estate agent, right? The more customers, the more revenue? Common sense. Easy logic. Well, it isn’t that simple. Unless you have real estate marketing strategies to put yourself in front of that multitude of customers, you aren’t going to be able to sell anything.

What is Real Estate Marketing?

Real estate marketing is your key to selling your property in the least time and effort possible. To get in the game, you need to market yourself and your real estate business. You can do this for free, but there are also some that are going to cost a little bit more. The options are limitless and it is easy to get overwhelmed with the choices in front of you.

How to do Real Estate Marketing

Should you get paid ads or would it be better to settle with free social media marketing? It is not a simple choice, but we’ve narrowed it all down for you. Here are 23 proven real estate marketing ideas that will surely get you seen.

Real Estate Marketing Ideas

1. Create A Website and Make It Mobile Friendly

The very first step to every real estate marketing idea is having a website. A place where anybody can see what you have and the things that you can offer. However, there is one particular detail you should keep in mind. In today’s generation where 80% of internet use is from a mobile device, your website should be mobile-friendly. This means that it should run smoothly despite being viewed on a phone as well as having adaptive content that resizes based on a device’s screen, giving a better and smoother experience to your potential customers.

2. …also Have An App

While websites are great, a mobile app is a necessary addition to your real estate marketing strategies. You can add a number of features and specialize it to enhance customer experience. In most cases, mobile apps work smoother on phones instead of a website running on a browser.

3. Get Your Social Media Ready

social media real estate marketing ideas

Almost everybody has some sort of social media account and getting into those different platforms allows you to bring your content to them. Facebook, Twitter, and Instagram are some of the more commonly renowned but others like LinkedIn and Reddit should also not be forgotten.

Other than marketing you are also making yourself reachable. People are going to have a lot of questions and inquiries about what you are selling. Give them the opportunity to conveniently ask through a direct message to improve the chances of you making a sale.

4. Social Sharing on Property Pages

The most crucial ingredient in marketing is convenience, especially in digital marketing. If a person can do one thing with a click of a button, the more likely they are going to. So, if you want your property pages to spread like wildfire throughout different social media platforms, integrate social sharing buttons. With a click, a user can put them on their profile.

5. Don’t Skimp on the Contact Us Page

real estate marketing ideas contact us pages

One of the more under appreciated real estate marketing ideas is creating an amazing Contact Us Page that is easy to navigate and contains all your information, from your email to your mobile numbers. It should also look appealing for an approachable impression.

6. Venture on Pinterest Boards

Bangkok, Thailand – January 15, 2020 : woman hand holding tablet and display social Internet service Pinterest on the screen. is an online pinboard that allows people to pin their interesting things.

Another great social media platform is Pinterest and the best part about this is that this is more catered towards people wanting to share similar interests. It also concentrates more on photos and visuals which are crucial in real estate marketing strategies. After creating a couple of boards, the users will be doing the rest. It is simple and effortless, but many have seen drastic marketing results in the platform.

7. Building a Google My Business Page

real estate marketing ideas google my business

Chances are, you haven’t heard about this. Not to worry, it isn’t all that complicated. It is no different than Google Places but more specifically catered towards business. The main benefit is that it makes it easier for people to find you in Google Search, Google Maps, and Google+. This is just one of the great real estate marketing ideas that is not given too much attention.

8. Real Estate Marketing through Educational Content Offers

content offers real estate marketing ideas

One way or the other, you are going to get a hold of people’s email and you can use this to keep them interested by sending them content. The easiest one would be an e-book talking about real estate or some eye catchy content that is hard for them to resist. You never know, they might get persuaded along the way and who best to approach but no other than the person who convinced them in the first place.

9. Newsletter Emails

Sending people content through their email is good as it will keep them interested about real estate, but you should never forget to send them what’s also currently available that you as an agent can provide. Tell them about upcoming house openings as well as new houses available in the market.

10. Create Virtual Tours

virtual tours real estate marketing ideas

Give people a look of the property without actually having them step out of their homes. By giving them an immediate sight of what the place looks like, you are securing your customer and beating the competition.

You can do this by creating a walkthrough video of the property, but if you want to get more sophisticated, you can always hire people to create 360 images and videos which your probable customers can navigate to their liking, allowing them to better appreciate what you have to offer. Definitely one of the greatest modern real estate marketing ideas.

11. Create Online Video Seminars

real estate marketing ideas video seminars

Spread information by creating a series of videos that talk about the real estate industry and everything similar to it. It doesn’t necessarily market your business, but it does give you more visibility and credibility towards a crowd which will indirectly lead them to your real estate offerings.

12. Provide Professional Photography

When you are trying to sell property, your photos will either make or break your sale. It sets the difference between what looks premium and not. It can give more attention to a house as well as undervalue it. So, when you are creating your ads or property pages, don’t just settle with using your phone when taking photos. Hire a professional photographer. Better yet, someone who has experience in real estate photography.

13. Real Estate Marketing Through Social Proof and Testimonials

Don’t just fill your website with content that all came from you, instead have your satisfied customers give their testimonies and feedback. Let people know that you have a proven track record to further support your credibility as a real estate agent.

14. Simplified Animated Videos

While there are going to be people who are going to know some things about the real estate industry, most of them are not all that well-informed. They are going to have a lot of questions in terms of mortgage, value depreciation, and so much more. Giving them a full on crash course isn’t entirely going to help that much either because what makes sense to you may not be the same to them. All that they might be hearing are complicated jargons.

The best way to make your client understand is to simplify everything. Don’t just talk about it, but visualize it as well, and this is where animated videos come in handy. Remember that satisfying a client is not all about giving them the house they want but as well as providing them quality assistance that will keep them coming back for more.

15. Sell the Neighborhood, Not Just The House

One of the best real estate marketing ideas is don’t just sell the property, market the neighborhood as well. Does it have quality schools, parks, and recreational areas? How about in terms of peace and security? You can use all these details to further leverage the value of the house, giving the impression that customers are getting more than what they are paying for.

16. Categorize and Specialize Your Real Estate Marketing

Not all house hunters are looking for the same thing. Some need places that are going to be good for their pets. Others just want something small. And then there are those who want to splurge on a comfortable property. With this being said, there are various different niches, and in order to catch the attention of these people, make sure to specialize your website in a way that will cater to their needs such as creating a simplified category system.

17. Modernize with QR codes

If you want to have a much bigger digital footprint that will give your business more visibility, QR codes are good at that. Look for a QR code generator, create QR codes, and put them on posters, signages, and other forms of printed media to direct customers to your website or social media pages. Stay at the top of the game by integrating modern technology with your real estate marketing ideas.

18. Paid Facebook Ads

Why is it so specific? Well, while there might be a lot of paid advertisements out there in different platforms, Facebook is the most cost-efficient with flexible pricing and a marketing algorithm that ensures your advertisement reaches people most likely in the market for real estate.

19. Invest on Your Branding

To get your business brand out there, invest in giveaways such as pens, calendars, mugs, and so much more. These small items serve to give you visibility and widespread attention. It may seem like these small items don’t make much of a difference, but they actually do and many businesses alike practice this basic marketing strategy, not just in the real estate industry.

20. Shared Scheduling App

It is a frequent problem among real estate agents with clients to have mismatching schedules which leads to cancelled house tours and re-appointments. In most cases, potential customers get an opportunity with other agents and see what they want before you can get to showcase your offer. Stop losing clients and start using a shared scheduling app like Doodle to coordinate times better.

21. Care Package After A Tour

People don’t just buy the house they want, but also the attention and customer service they get. If you treat your clients well, they are more inclined to conduct business with you even if they have a better deal from an unresponsive agent. With this being said, always show to your customers that they matter and they are valued. One way you can make them feel that is by giving some sort of care package or giveaways after a house tour.

22. Real Estate Marketing through Referrals

The most common form of marketing strategy that stretches throughout every industry is the referral system, and despite how generic it is, it is still one of the best approaches to this day. If a customer can bring somebody else, then they get a discount or a freebie.

23. Keep an Eye on Your Competition’s Real Estate Marketing

They say that always keep your eyes on yourself and that the best competition is yourself, but that isn’t true in business. To stay in the game, always know what others are doing. It is only then will you be able to know what you are doing right and what you should be doing next. It is always about being competitive and beating the competition in their own game.

Real Estate Marketing Companies

While it is fairly true that real estate marketing is quite harder than other forms of marketing, you don’t necessarily have to shell out some money on professionals. Simply follow these 23 proven and tested marketing ideas and you are surely going to impress clients and have them coming back for more. However, if you want the convenience and guaranteed way to achieve results, then you are looking for the best real estate social media marketing companies. Contact us today for a free strategy consultation.