Shopify promises to get you started in your entrepreneurial journey. Though, if you want to continuously progress in the right direction, it is going to take some work. One of the things you can do is email marketing, so you should know which services can provide the best email marketing for Shopify.
We specifically say “the best” because there are more than one type of service you can get and they are not all made equal. You are going to stumble upon ones that can be more of a problem than a help. As a business, you can’t risk trying out one service after another just to find what’s best for you. You don’t have the luxury of time and resources.
However, that dilemma is off the table since we compiled the ten services for the best email marketing for Shopify. Each are unique and great on their own. It is generally a matter of what’s best for your needs. Nevertheless, as long as you get one from this list, you are sure to have a positive and productive experience.
Table of Contents
The Best Email Marketing For Shopify
1. Omnisend
Omnisend is a tool that offers a wide range of automations for each different stage of the buyer’s journey. You can choose to segment your customers based on the smallest actions. It can be cart abandonment, order confirmations, or browsing activity among others.
Depending on the customer segments that Omnisend creates, you can effortlessly send automated messages at the right time. No need to keep scheduling everything by yourself.
However, the greatest feature of this service would be its expansive capabilities. It is not just limited to email marketing, but to other multi-channel marketing mediums as well. You are able to combine email with SMS, push notifications, and Facebook and WhatsApp messages. Also have the choice to send gift boxes, scratch cards, and other more incentives.
All of that comes in a drag and drop editor, guarantying ease of use and a straightforward integration with Shopify. It doesn’t mean that you can do so much, it is going to get complicated.
What We Liked:
It is everything packed in a single service. Everything you need for email marketing is here and more. If you are utilizing SMS and Facebook and WhatsApp messages, you only need one service for all of it. It makes everything simpler and cheaper.
What Could Be Improved:
Omnisend is one of the pricier email marketing providers. For the cost, you would expect more and better templates. Though, the biggest limitation would be the 15,000 emails base limit for all plans, except for enterprise. So, you are going to have to spend a lot more as your subscribers continue to grow.
Pricing:
There’s a free, standard, and pro subscription which costs, $0, $16, and $99 respectively for 500 contacts. Each have a limit of 15,000 emails. What differentiates the three are the features that come with each. There is also a fourth subscription which is called Enterprise. It has more features and can send an unlimited number of emails. Pricing is custom based on the needs of the client.
The prices can increase based on the number of subscribers you need, along with it is an email limit increase as well. If you want to see how the standard and pro prices change, check their website and type in the number of contacts you want.
Who is This For?
With so many things you can do and the price that comes with it, Omnisend is not for everybody. It is for those who want to go all out on their email marketing strategy. It is also ideal for large stores due to its robust automations, making it easy to handle big audiences.
Video Review:
If you want a deeper and more hands-on look into Omnisend. Check this video review. It talks about the basics up to the things you need to know while using it.
Try Omnisend for free by clicking here
2. GetResponse is one of the Best Email Marketing for Shopify
GetResponse is more than your average email marketing service. It expands to providing other things such as being able to offer landing pages, webinars, and CRM. As a result, you are able to get more done and integrate more things into your email marketing.
However, the best part would be its deep data integration feature. It allows you to sync customer information such as order and product data for advanced segmentation and tagging. The end result are automated email campaigns that best suit each and every customer you have.
What We Liked:
There are a lot of things to like about GetResponse. One that stands out is that it stays true to its intention of convenient email marketing by offering a wide array of premade and amazing templates. It also offers abandoned cart campaigns and post-purchase emails which is something not too common.
Since it is able to offer social ads and webinars, it opens the possibility of creating sales funnel campaigns. With this, you get to show off your product and increase the chances of customer conversion.
What Could Be Improved:
GetResponse might be great, but it isn’t completely perfect. The analytics they provide is not as detailed as what the competition can offer. It needs a little more improvement for you to feel completely comfortable in overseeing your campaigns.
You also don’t have much control over syncing data. It happens automatically every 24 hours, which means delays in automation and showing ideal content to customers.
Pricing:
In terms of pricing, GetResponse provides a wide array of choices depending on your needs. Whether you are looking into a basic small plan to a more professional package, there is something for you.
The base pricing are $15 a month for the basic, $49 a month for the plus, and $99 for the professional. These prices are for a list size of 1,000 people. The more contacts you need, the pricier the plans get. Each subscription also comes with different features.
For the more serious entrepreneurs, there is a fourth subscription called MAX. It comes with all the features of professional and more. Pricing is custom based on the needs of the client.
Who is This For?
The options and capabilities that GetResponse provide is best suited for the bigger stores. If you are one of those, you are going to reap the benefits of advanced automations and CRM the most. You no longer have to individually attend to your massive audience, leave it to GetResponse to do everything fast.
Video Review:
It is not a walk in the park getting into GetResponse. So, check this video out for a walkthrough of the service. It tackles every feature and teaches you how to use it.
Try GetResponse for free by clicking here.
3. ActiveCampaign
If you are looking for strong automation capabilities, ActiveCampaign offers a suite of choices. For starters, anybody who makes a purchase or abandons a cart will be immediately added as a contact. You can create campaigns for abandoned carts, upsell emails, and re-purchase reminders. On top of that, you are offered with CRM capabilities,
Though, those aren’t the highlight. ActiveCampaign allows for conditional email content. As a result, you are able to provide products and offers based on what a contact is interested in.
You can also integrate the service alongside others such as Zapier and Revenue Conduit. Though, the most important one would be website integration. This allows for campaigns based on customers who visit your site.
What We Liked:
The best thing about ActiveCampaign is how its deep data integration works. It is fast, reliable, and effortless to use. To put things into perspective, it’s a breeze. For a business owner who doesn’t have much time to spare, this is what you are going to want.
Another thing you are going to appreciate is being able to have everything in one place. On the profile of your contacts, you are able to see their associated details. You immediately can see their contact orders, abandoned carts, and spending totals. No need to keep on going back and forth between menus.
What’s an email marketing service that doesn’t standout in the marketing department? ActiveCampaign has a wide range of email templates. They are easy to use, modify, and integrate according to your needs and liking.
What Could Be Improved:
ActiveCampaign isn’t perfect, it has its fair share of disadvantages. The one that you are likely going to observe is the steep learning curve involved. With so much features, some things are going to get complicated to navigate through. For example, personalization and conditional content involves manual coding.
While the templates are quite flexible, there is no way to automatically insert products into emails. It is a manual process, and can get tedious quite easily.
Pricing:
There are four types of subscriptions for ActiveCampaign: Lite, Plus, Professional, and Enterprise. The base cost for each are $9, $49, $129, and $229 respectively for 500 contacts. The prices increase as you increase your number of subscribers. Each plan also comes with different features. To check what comes with each, visit their website for a more updated and specific outline.
Who is This For:
Considering how ActiveCampaign can get a little complicated, this is more ideal for larger businesses. To those who are able to put up the time and effort to finely segment their lists and implement complex automations. Even the CRM is strongly suited for handling a lot of repeat customers.
Video Review:
If you want to know how to use or just want to be prepared for what ActiveCampaign offers, check this video out. It is a tutorial and demo that will give you firsthand experience on the service.
Try ActiveCampaign for free by clicking here
4. Klaviyo is one of the Best Email Marketing for Shopify
Most email marketing tools are catered to deal with different business types, not just Shopify. However, Klaviyo is different. It is one of the services that is specifically intended for e-commerce stores for better integration and optimization.
With automatic customer data syncing, things are a lot easier. No more forgetting or rigorous schedules just to keep your email marketing effective and up-to-date. You then have a wide array of options for building automations, from premade to making your own from scratch.
The most interesting thing that you are not going to find somewhere else is the use of data science. With this, it is able to predict when a customer is bound to make another purchase, allowing for a more accurate and targeted email campaign. All of the features comes in an easy to use drag and drop email builder tool.
What We Liked:
Being specifically meant for e-commerce, integration with Shopify can’t get any quicker and easier. This is as simple and convenient as they will get. In addition, you get to have extensive pre-built workflows for all your needs.
It is also to keep track of customer profiles. You have the ability to track and see a wide array of information such as what they’ve done and how much they have spent.
What Could Be Improved:
Klaviyo can be the perfect email marketing tool for e-commerce, if only it didn’t have questionable pricing. Among the competition, it is the pricier option. In addition to that, the pricing structure can get confusing.
Pricing:
There are only two options for Klaviyo, either you subscribe to a free service or go have a paid plan. Going free allows you to have 250 contacts and 500 email sends. If you are going to need more, price starts at $25 a month for 300 contacts and unlimited email sends.
As you grow your contacts or add other features such as SMS, prices will increase. There is no pre-determined payment plan. Instead, visit their website to get a quotation for your needs.
Who is This For:
Klaviyo is suitable for both small and medium-sized business. Whether you have a small or a huge client-base, Klaviyo is more than enough to address your needs without any compromise.
Video Review:
If you want to get a glimpse of Klaviyo, watch this video. It is a tutorial and run-through of the service, allowing you to use it to the best of its capabilities.
Try Klaviyo for free by clicking here.
5. Drip
Automations up to the smallest details, that’s what Drip is known for. If you want to curate campaigns for very specific parameters, this is the service for you. You can have a target email campaign for the smallest actions such as customer viewed products, placed/deleted checkout, and cancelled orders.
Drip doesn’t just segment customers based on their actions, but on other details as well. Be able to automate your email marketing on parameters such as brands customers bought and how much they have spent.
The service also features cross-channel marketing, especially with Facebook. Integration with Facebook Customer Audiences allows for targeted Facebook Ads in your Shopify automated campaigns. You can then keep track of all of them with the detailed analytics which includes tracking for email stats and revenue stats.
What We Liked:
Drip allows for easy integration. You can integrate it with Shopify conveniently. Activating web tracking doesn’t even need any tracking code. It is as straightforward as it can get.
There is also a wide array of automation choices. You can go simple or as complex as you want. Features such as parallel paths, decisions, and actions are just some you can use. Using the pre-made templates also allows for a variety of choices. Pick from cart abandonment, welcome series, coupons, and a lot more.
What Could Be Improved:
As a service that is aimed to assist business, it helps to have the choice when to bump up your subscription plan. Apparently, Drip doesn’t warn you when you are going above your contact limit. Instead, it automatically upgrades your subscription which could result to unexpected and unwarranted expenses.
While it may have been mentioned that you get some choice in the templates department, it really isn’t that much. Taking a look at the price, you should be able to have more.
Pricing:
Drip pricing varies depending on the number of contacts you want. To give you a perspective on the possible costs, for 2500 contacts, it is going to be $39 a month. Bumping that to 5000 contacts would cost you $89 a month. All comes with unlimited emails. To know how much you are going to spend based on your needs, visit their website.
Who is This For:
This service works best for medium to large businesses who want to have complete control and personalization of their automations. It also helps if there are no financial constraints because this service could get expensive quite easily.
Video Review:
If you are on the edge if Drip is right for you, check out this video. It talks about the pros and cons of Drip in detail and how it could be the best service for you.
Try Drip for free by clicking here.
6. Campaign Monitor is one of the Best Email Marketing for Shopify
If you are looking for an all-around email marketing service, Campaign Monitor is one that is hard to ignore. It is designed to work best with e-commerce, so expect to get all the features you need. To make things better, it comes in a package highlighting ease of use.
The editor is a simple drag-and-drop mechanism. Nothing too hard or time consuming to use. It is intuitive for a fast workflow without compromise on quality. You can also make use of their modern email templates that are not just beautiful, but are also functional.
If that isn’t enough to get your attention, then you might want to know that it isn’t just about email marketing. With Campaign Monitor, you are also able to implement transactional emails for more choices and flexibility with your campaigns.
What We Liked:
Campaign Monitor is a fuss-free type of service. You don’t have to spend a lot of time learning its every feature. It is all completely intuitive. Despite the simplicity, there is no compromise on the things that you can do.
At this price point, it is the best combination of features you can get. It even has something more expensive alternatives do not have like time zone delivery and send time optimization.
What Could Be Improved:
If there is something you can possibly hate with Campaign Monitor, it’s going to be the extreme limitations of their free plan. While you are more likely going to seek out a paid plan, it would have been helpful to have free subscription that allows you to do something. This just pushes you to spend money to test it out and know if it is the right one for you.
Pricing:
Campaign Monitor has a free subscription but is only limited to sending emails to 5 subscribers. The intention is to allow you to test out the service.
You are most likely going to seek out a paid plan which comes in three variations. The cheapest is $9 a month for 500 contacts and an email send limit of 2,500. It is then followed by the unlimited plan of $29 a month for unlimited email sends for 500 contacts. Lastly, premier costs $149 a month and also features unlimited emails among others.
As you increase your contacts, the price of each plan goes up. To know how much you are bound to spend for your needs, visit their website and play with their pricing plans.
Who is This For?
Regardless what kind of business you are, small, medium, or big, Campaign Monitor is an advisable choice. It is an all-around service, making it functionally viable for any e-commerce business. The basic plan is also not too expensive so budget shouldn’t be much of a problem.
Video Review:
Not so much a review, but more of a tutorial. Check this video out to know how easy it is to make a custom campaign monitor template.
Try Campaign Monitor for free by clicking here.
7. Constant Contact
Being one of the earliest email marketing vendors, you would have high hopes for Constant Contact and you’re not going to be disappointed. Their decades of experience have allowed them to perfect the most crucial features of an email marketing service. One to take note is the seamless communication with Shopify.
However, what really makes this service stand out is the ability to create coupons, polls, and special offers. You can also create automations over the smallest actions such as where users click. There is even a choice to automatically resend emails that weren’t opened by a contact.
What We Liked About the Best Email Marketing for Shopify:
What you are going to appreciate with this service is its ease of use. Just drag and drop to create your email marketing campaigns. You can add products into your emails or send abandoned cart campaigns effortlessly.
Constant Contact has a unique way of classifying their segment. You have the option to do it based on their behavior such as first-time, repeat, or lapsed customers. As a result, it opens a lot more creative options and flexibility as to what you can do.
What Could Be Improved:
While Constant Contact holds a lot of features, it really isn’t accessible on the cheaper plans. Instead, you need to opt for the more expensive plus option in order to be able to do something worthwhile. If you compare this to the competition, their cheaper plans offer a lot more on the table. So, it is a matter of going all out with Constant Contact or not at all.
Pricing:
The service only provides two payment options: email and email plus. They start at $20 and $45 per month respectively for 500 contacts with unlimited email sends.
To know how much you are going to spend if you want more contacts and to know the features that comes with each plan, visit their website.
Who is This For:
If you don’t want something so robust and just need something that does the job, Constant Contact is a viable choice. It is for small stores who just needs the basics or the bigger businesses who are capable of shelling the more expensive price to do a lot more.
Video Review of the Best Email Marketing for Shopify:
Check this video out for a review and tutorial of the service. It can give you a better idea on whether or not this is the service right for you.
Try Constant Contact for free by clicking here.
8. SendinBlue
SendinBlue is one of those email marketing service that is best used with Shopify. The reason being is it has a dedicated plugin and comes with detailed setup instructions. You won’t be scratching your head just trying to get it to work. Right off the bat, you are off to a good start.
Originally, SendinBlue mainly functions as transactional emails, but it has now evolved into a multichannel space. That includes email marketing, SMS, and live chat on your page. It is an all around service that will surely address all your business needs.
If you need more, some of the notable features of the service include the ability to build sign up forms and create landing pages.
What We Liked About the Best Email Marketing for Shopify:
SendinBlue puts everything you are going to need in Shopify in one place. You are able to conveniently send marketing emails, transactional emails, and SMS with only one service. Syncing data with contacts is also fast and convenient. As a matter of fact, it allows you to see the activity of each customer and create specific automations based on that.
What Could Be Improved:
The inconvenient thing about SendinBlue is you cannot integrate products into your email campaigns. Even adding purchased items into your confirmation emails is going to require some coding. While other aspects of the service are straightforward, this part isn’t. It can get take some time to learn and get used to.
Pricing:
Unlike most email services, SendinBlue has no contact limit regardless of your plan subscription. There is a free option which allows for 300 emails per day. It is then followed with the lite subscription which starts at $25 a month for 10,000 emails. The third plan is premium at $65 a month with 20,000 emails. If you have more needs, you can go for enterprise which is priced based on your needs.
You can increase the monthly email limit for each subscription plan. However, it will result in an increase in price. Check their website to learn by how much.
Who is This For:
SendinBlue can be considered as one of the more budget-friendly email marketing option. Therefore, it is suited for businesses who are on a budget. It is the perfect ratio between benefit and costs, and is one of the most economical choices in the market.
Video Review:
Features look good on paper, but how do they really stack up in application? Hear the opinion of one who has actually used the service. Learn whether or not it is what it claims to be and how it can be the perfect option for you.
Try SendinBlue for free by clicking here.
9. MailerLite
Sometimes, people want something that just works. No bells and whistles or flashy features, just the things you need for an email marketing campaign. MailerLite is one of that service. Everything you need from direct integration all the way to automations is here.
It might be feature packed, but it doesn’t end up seeming too complicated and overwhelming. Even if it has the capacity to create landing pages, surveys, and dynamic content, it is as straightforward as it can get. It is all thanks to a simple drag and drop tool. You can even place products directly into newsletters in this best email marketing for Shopify service.
What We Liked:
The automatic syncing and integration feature of MailerLite with contacts significantly helps in saving time. In addition, you get to have a wide array of options in segmenting your contacts based on the smallest actions they have taken. This allows you to get really specific and provide content that specifically caters to them.
What Could Be Improved:
While the simplicity of MailerLite can be a good thing, it can also be disadvantageous. If you want something that can do more, you might find yourself being restricted with this service. It doesn’t have some advanced features that some would consider to be standard such as automations for customers visiting your site.
Pricing:
MailerLite surely comes in as one of the cheaper products in this segment. There are only two pricing options. You either go free or premium. If you don’t want to spend anything, you are eligible to an email service that accommodates a maximum of 1,000 contacts and 12,000 emails per month.
Going premium means having the ability to send unlimited emails per month. It starts at $10 a month for a maximum of 1,000 contacts. Going over that will cost $15 and would allow you to have a maximum of 2,500 contacts. To know more about how much you are going to spend for your needs, visit their website.
Who is This For:
With its adequate feature set and cheap price, MailerLite is more suited for beginners and those who are on a budget. It is easy to use, serving as a great gateway into more complex and advanced services in the future.
Video Review:
Wondering if MailerLite is the right one for you? Take a look at this video demonstration. Get a grasp of what your getting into for a smoother experience.
Try MailerLite for free by clicking here.
10. SmartrMail
Whether you are a beginner or don’t have much time to spare, SmartrMail is a great choice for you. Basically, it does all the work for you, leaving you with a lot of time to spare. To put this into perspective, as soon as you get started, it generates a template based on your Shopify store design and branding.
It uses machine learning to understand the activity of your contacts and provide them with content they desire. It is complete with links and images so you don’t have to do anything else to optimize your email campaigns.
What We Liked:
The extensive simplification of SmartrMail is surely desirable. While it does a lot of the work for you, you also have the option to gain full control and do everything in your own terms. It is both flexibility and simplicity in one service.
What Could Be Improved:
Since the service is so concentrated on having everything done, the tools to create custom emails is not as refined. For example, it doesn’t have a drag and drop editor. Instead, it has arrows you click to move something incrementally and that gets tedious and annoying.
Even the process of setting automations are not user-friendly. It is an extensive process with no visual editor. The entire process is unnecessarily hard if you want to start customizing your email marketing campaigns.
Pricing:
SmartrMail offers to plan options. The cheaper being the standard plan which costs $19 a month. It offers a maximum of 1,000 contacts and 12 emails each. The unlimited plan is $99 a month for 1,000 contacts with unlimited sending. Increasing the total number of contacts will incur an increase in price, check their website for a more accurate pricing for your needs.
Who is This For:
Considering how most of the things is done automatically by the service, this is best for those who are still trying to get into email marketing. Whether you are a beginner or a small business, this is a great way to get started.
Video Review:
If you need any help or you have any questions, check this video out. It is a complete run-through of the service and all its features.
Try SmartrMail for free by clicking here.
What is the Best Email Marketing for Shopify Based on:
You might be wondering how this list came about. What were the criteria that were followed that resulted to this compilation? How did these services became the top 10 choices?
We can guarantee you that this didn’t came about randomly. Instead, there are characteristics that every great email marketing service should have.
1. Easy to Use Email Editor
If you are going to do email marketing, then it comes that you will be writing a lot of emails. So, you are going to want an intuitive editor that allows for fast and easy dragging and dropping of both texts and images. When it is not the case, it is only a matter of time before email marketing gets too tedious and time-consuming.
2. Reporting is A Must-Have For The Best Email Marketing For Shopify
What makes you think that your email marketing campaign is effective? How sure are you that you are spending on something that is bringing in results? This is the reason why services like these should be able to provide a progress report. Be able to learn where you are failing, cut off failed efforts and concentrate on ones that are actually helping your Shopify store.
3. Automatic Integration with Forms
If you are going to conduct email marketing, the ease of creating emails is going to make a huge difference. This is where automatic form integration comes in the picture. If you are going to code every form you have into your emails, it is going to take a lot of time and effort.
4. The Best Email Marketing for Shopify Should Have Contact Syncing
Your email marketing campaign is not going to deal with just one recipient. Remember, you are running a business. In the highest likelihood, you will be sending hundreds to thousands of emails a week or even in a day. If you are going to individually add a recipient, it is going to take a lot of time and manpower. So, contact syncing should be a built-in feature.
5. Audience Segmenting and Automation
The best part about email marketing is that it is targeted to individual people. What this means is that you can create an email that will cater to their likes and will result in the highest chance of converting them into a customer. However, how do you make it possible to send out specific emails based on the needs of over a hundred potential clients? The answer is a segmenting feature. The best email marketing tool for Shopify should allow you to segment your audience based on a specified criterion.
Best Shopify Marketing Tool Overall
The ten services you see here are the best in the market. There is no doubt that as long as you choose any one of them, you are going to have a positive experience. However, not all of them can be the best. One is going to be better than the other. If you want to know how one compares to the rest, we evaluated their performance in each criterion.
Take not that 1 stands for “adequate”, 2 for “more than adequate”, and 3 for “excellent”.
| Service | Ease of Use | Reporting | Automatic Integration | Contact Syncing | Segmenting and Automation | Additional Features | Price | Total |
| Omnisend | 2 | 2 | 3 | 3 | 3 | 3 | 1 | 17 |
| GetResponse | 3 | 1 | 3 | 2 | 3 | 3 | 2 | 17 |
| ActiveCampaign | 1 | 2 | 3 | 3 | 3 | 2 | 1 | 15 |
| Klaviyo | 3 | 3 | 2 | 3 | 3 | 1 | 1 | 16 |
| Drip | 3 | 2 | 3 | 2 | 3 | 3 | 1 | 17 |
| Campaign Monitor | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 15 |
| Constant Contact | 3 | 3 | 3 | 3 | 3 | 2 | 2 | 19 |
| SendinBlue | 2 | 3 | 1 | 3 | 3 | 3 | 3 | 18 |
| MailerLite | 3 | 2 | 3 | 3 | 3 | 1 | 3 | 18 |
| SmartrMail | 2 | 2 | 3 | 3 | 2 | 1 | 2 | 15 |
Final Words
Nobody said email marketing is going to be easy. It may sound straight-forward, but there are a lot details and specifics surrounding it. However, as long as you don’t make any mistakes during the first steps, you are bound to learn and adapt throughout your experience.
In the event that you think that all of these are too much, there is actually a shortcut. Being a business owner, marketing shouldn’t be on your table. Delegate it to the best online marketing agencies. Contact us today for a free strategy consultation.
